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VTEX Connect Europe unveils the future of digital commerce

Digiu Digital Group’s team had the incredible opportunity to attend VTEX Connect Europe, held in the vibrant city of Barcelona. The event, renowned for bringing together the brightest minds in digital commerce, proved to be a transformative experience, offering deep dives into upcoming trends and innovative strategies. A meeting of minds VTEX Connect Europe serves as a critical platform for industry leaders to share knowledge and drive the future of digital commerce forward. This year, we were thrilled to engage with CIOs, CEOs, and other decision-makers from across the globe. The connections forged here are not just about networking; they are about building lasting partnerships that drive success and innovation. Highlight of the event was the opportunity to engage directly with Prakash Gurumoorthy, General Manager – EMEA & APAC, and Thiago Borba, Head of Sales & Marketing at VTEX, which added rich layers of insight to our discussions. Insightful sessions and revolutionary ideas The core of VTEX Connect lies in its sessions, each packed with actionable insights. Experts from various sectors presented their visions for the future, discussing everything from advancements in technology to new retail strategies that are set to redefine the marketplace. Key sessions included talks on the integration of AI and machine learning in e-commerce platforms, sustainable practices in digital operations, and the ever-evolving landscape of consumer behavior. Each presentation provided a glimpse into future trends and also offered practical advice on how businesses can adapt to these changes effectively. Anterior Pr√≥ximo Innovative technology on display The expo floor was a hub of activity, showcasing the latest solutions and services from top tech companies. Interactive demos allowed attendees to experience firsthand how these technologies could be implemented to enhance their operations. From advanced analytics tools to cutting-edge customer experience platforms, the innovations displayed were nothing short of revolutionary. Building for a brighter future What sets VTEX Connect apart is its focus on not just where the industry is today, but where it will be tomorrow. Discussions were not limited to current technologies but extended to predictive insights about where digital commerce is headed. This forward-thinking approach is what enables businesses like ours to stay ahead of the curve. As partners of VTEX and leaders in digital transformation, Digiu Digital was proud to participate in this event. Our commitment to leveraging cutting-edge solutions to enhance customer experience and streamline operations was reinforced through every interaction and session. We left the event not only with new insights and ideas but with a renewed energy to drive our initiatives forward. The future of digital commerce is bright, and we are excited to be a part of this dynamic industry. As we look ahead to the next edition of this and other incredible events, we are inspired to continue our journey of innovation and leadership in digital commerce. The insights gained from this event will undoubtedly shape our strategies and solutions in the coming years.

How AI is Transforming Customer Experience

By Emilio Osete Hello, there! Emilio Osete here, CEO of Digiu Digital. I wanted to share with you some news from the last few months.  As AI technologies advance, they’re becoming essential in helping businesses connect with their customers on a deeper level, making interactions more predictive, personalized, and satisfying. Enhancing Customer Interactions with AI One of the most exciting aspects of AI is its ability to analyze vast amounts of data and predict what customers need before they even know it themselves. This means businesses can create incredibly personalized experiences that truly resonate. For me, this is the heart of what AI brings to the table. “AI isn’t just about responding to what customers want; it’s about anticipating their future needs and providing solutions before they even realize they need them.” Emilio Osete, CEO of Digiu Digital This forward-thinking approach has been a game-changer, and I’ve had the privilege of discussing these innovations at several key industry events recently. Anterior Pr√≥ximo CX MAD SHOW – Madrid On May 8, 2024, Digiu Digital proudly hosted the CX MAD SHOW in Madrid, in partnership with SAP and AUSAPE. It was an extraordinary gathering where we delved deep into the SAP Intelligent CX suite. We discussed how this advanced platform transforms customer engagement through seamless and personalized interactions. It was a great success, filled with innovative ideas and real-world applications of personalization, AI and automated engagement strategies, showcasing how it can optimize decision-making and improve service delivery in real-time. SAP Innovation Day – Barcelona We had an incredible time sponsoring and participating in the SAP Innovation Day for CX, held at the iconic America‚Äôs Cup BCN on May 24. This event attracted over 500 industry professionals and featured inspiring presentations, including a highlight from Pau Vir√≥s, eCommerce Manager at Abacus, our customer since 2022. He spoke about the success of our B2B E-Commerce project. His words reflected the positive impact our solutions are having in the market, and we are proud to collaborate with them on their journey towards digital transformation. At this event, we explored how AI integrates seamlessly with SAP platforms to revolutionize customer interactions, and how predictive analytics can help businesses understand their customers’ behaviors better. “By integrating AI with SAP’s robust tools, we transform data into actionable insights, giving our clients a competitive edge in customer engagement.” Looking Ahead: The Future of AI in CX The discussions at these events have made it clear that as AI technologies continue to evolve, they will redefine customer interactions, making them more predictive, proactive, and personalized. This shift from reactive to anticipative customer service is poised to significantly boost customer loyalty and satisfaction. The integration of AI into CX strategies offers immense opportunities for innovation. Businesses that harness AI effectively will lead in customer engagement and satisfaction, setting new industry standards. It’s an exciting time to be at the forefront of this transformation, and I’m eager to see how AI will continue to shape the future of customer experience. Other Recent Events AUSAPE Webinar on SAP BTP Integration During this webinar, I delved into the technical side of integration and automation with the SAP Business Technology Platform (BTP). I emphasized the importance of continuous learning and the need to thoroughly understand the solutions available on the market and how they can be effectively integrated with the SAP ecosystem. With so many options available, staying abreast of the latest trends and developments is essential to optimize our processes. We discussed the complexity of integrating multiple solutions into the SAP ecosystem, from adapting existing systems to proactively monitoring for errors and discrepancies. AUSAPE Forum 2024 – Granada As proud sponsors of the AUSAPE Forum since 2018, Digiu Digital was excited to participate in this prestigious event on May 28th and 29th. The AUSAPE Forum is the largest gathering for SAP users in Spain, attracting over 1500 attendees and around 80 partners. Our role goes beyond sponsorship; we lead the Customer Experience (CX) group in AUSAPE, showcasing our commitment to driving digital transformation. Our team demonstrated how our CX tools personalize customer relationships and significantly impact business success. Disaster Night – Barcelona On June 3, we promoted, together with Spryker and Valantic, the Disaster Night. This event was a unique opportunity for professionals to share stories about significant occurrences in their business careers, including epic failures and memorable coding errors. It was an engaging and enlightening experience, highlighting the importance of learning from mistakes to drive innovation and success. Thank you for taking the time to catch up on our latest news! If you have any questions or want to learn more about our events and innovations, feel free to reach out. Here’s to an exciting future in customer experience! Best regards,Emilio Osete

CX MAD SHOW: Digital Transformation in Action

On May 8, 2024, Digiu Digital proudly hosted the annual CX MAD SHOW in Madrid, in strategic partnership with SAP and AUSAPE. This premier event convened leading professionals from across the industry to delve into the evolving world of customer experience (CX). The day was rich with insights, showcasing cutting-edge strategies and offering unparalleled networking opportunities. SAP Intelligent CX: elevating business strategies On of the unique highlights of the event was the comprehensive presentation on the SAP Intelligent CX suite, a platform revolutionizing business strategies through seamless consumer experiences and channel-less commerce. This advanced suite is transforming how businesses engage with customers, ensuring each interaction is tailored and deeply personalized. The SAP Intelligent CX also drives operational excellence by optimizing sales and service processes. This not only enhances efficiency but also improves overall business effectiveness, allowing companies to excel in their operational capabilities. Furthermore, the suite incorporates extensive data analysis, enabling businesses to deepen their customer understanding and refine their interactions.¬† By leveraging these advanced tools, businesses equipped with SAP Intelligent CX are well-positioned to adapt to current demands and anticipate future shifts in the market. Transformative solutions: SAP’s winning strategy Emilio Osete, CEO of Digiu Digital, captivated the audience with his vision on the synergy between SAP‚Äôs One Office platform and SAP Emarsys. This integration enhances digital marketing efforts by providing a framework for: Personalized customer journeys: focus on craft bespoke experiences that deeply resonate on a personal level. By leveraging data insights and predictive analytics, the integration ensures that every customer interaction is tailored, making the engagement  directly aligned with individual preferences and behaviors. Efficient campaign management: simplifies the management of marketing campaigns across various channels. It automates routine tasks and optimizes the allocation of resources, ensuring campaigns are more effective and efficient. In-depth analytics: provides deep insights into campaign performance and customer interactions. The platform analyzes a vast array of data points to offer a comprehensive view of marketing effectiveness, enabling businesses to make informed decisions. https://digiudigital.com/wp-content/uploads/2024/05/Titulo-2.mp4 Introducing Digiu Marketing Boost: Transform Your Business in 12 Weeks At the CX MAD SHOW 2024, we were excited to introduce the Digiu Marketing Boost, a SAP-certified package crafted to significantly accelerate the implementation of SAP Emarsys projects. This dynamic package offers a comprehensive suite of features tailored to elevate and streamline your digital marketing efforts. Quick implementation in just 12 weeks. Advanced data-driven personalization in real-time. Omnichannel campaign automation. Detailed performance analysis to optimize marketing strategies. Rapid Deployment: Digiu Marketing Boost dramatically reduces the setup time for new projects, promising full operational capacity in just 12 weeks. This swift implementation ensures that your business can quickly benefit from advanced marketing capabilities without the usual lengthy deployment times. Real-time Personalization: At the core of Digiu Marketing Boost is its ability to harness advanced data analytics for real-time personalization. This feature allows businesses to create highly customized customer experiences by dynamically adapting content and offers based on user behavior and data insights, enhancing engagement and conversion rates. Omnichannel Automation: This tool integrates seamlessly across all digital platforms, enabling businesses to coordinate and automate marketing efforts with precision. Whether it’s email, social media, or web interactions, Digiu Marketing Boost ensures consistent messaging and strategy deployment across all channels, improving reach and efficacy. Comprehensive Analysis: Digiu Marketing Boost provides detailed analytics and insights, allowing businesses to continuously refine and optimize their marketing strategies. By analyzing performance data, companies can make informed decisions to improve campaign results and overall marketing effectiveness. For more information about Digiu Marketing Boost and other SAP CX solutions, feel free to visit our product’s page or SAP‘s. Gratitude and looking ahead We extend our heartfelt thanks to the SAP experts‚ÄĒCarlos Mart√≠n, Mar√≠a Senabre, and Carlos Pinto‚ÄĒand to Ana Encinas from AUSAPE, whose efforts were instrumental in the organization of this event. Our appreciation also goes out to all participants and the Digiu Digital team, whose collaboration made this event a resounding success. A special mention to Villa Massa for enriching our gathering with their exquisite Limoncello cocktail and an engaging mixology masterclass‚ÄĒa delightful addition that everyone enjoyed. Join us on the journey to excellence We are excited about the future as we continue to lead and innovate in the digital transformation and customer experience sectors.¬†Next year, we will come back stronger with new ideas and advancements that will undoubtedly take the customer experience to the next level. Stay tuned for what’s to come! At Digiu Digital, we simplify digital transformation, enabling your business to thrive in the digital era. With over 18 years of experience and more than 500 successful projects across 25+ countries, we are your go-to experts in digital commerce and CX. Discover our solutions

Marketing Boost, a SAP-Certified revolution in Digital Marketing

We understand the power of effective marketing and we would like to guide you towards success with our SAP Emarsys package, designed specifically to enhance your strategies and open the doors to achieving extraordinary results. About SAP Emarsys Emarsys is a crucial component of the digital marketer’s toolkit, providing a robust platform for engagement across multiple channels. As a proud SAP product, Emarsys equips businesses to deploy highly personalized marketing strategies. It utilizes detailed analytics and powerful automation tools to not only enhance engagement but also significantly drive conversions, making it an indispensable asset for any marketing professional. Features and benefits of Marketing Boost Enhanced Customer Insights: seamlessly integration of Emarsys in just 12 weeks. This integration allows marketers to create highly customized messages that resonate with individual customer preferences, significantly boosting the effectiveness of marketing initiatives. Omnichannel Marketing Strategies: this product excels in creating a consistent and engaging brand experience across all digital platforms. Whether your customers interact with your brand through email, social media, or mobile apps, they receive a unified brand message that enhances customer loyalty and engagement. Automation and Efficiency: Marketing Boost leverages Emarsys to bring sophisticated automation to your marketing campaigns. This technology simplifies campaign management, minimizes errors, and frees up your team to focus on strategic initiatives. It’s not just about doing more with less; it’s about doing it smarter. Strategic Marketing Management: From the initial planning to the final analysis, itt provides comprehensive tools to manage the entire lifecycle of marketing campaigns. This means better planning, targeted implementation, and detailed tracking and optimization of each campaign, ensuring maximum impact and efficiency. The significance of SAP Certification The SAP certification of Marketing Boost is more than just a seal‚ÄĒit’s a testament to its robust, scalable, and seamless integration capabilities. This certification ensures that Marketing Boost adheres to the highest standards of quality and efficiency, providing businesses with a reliable and powerful marketing solution that scales with their growth. Choosing Marketing Boost means embracing a package that offers the sophisticated, data-driven marketing capabilities of Emarsys, without the need for a large in-house team. It’s designed for businesses aiming to not only compete but lead in a crowded marketplace. With Marketing Boost, companies gain the tools to influence market trends actively and position themselves at the forefront of digital marketing innovation. Marketing Boost by Digiu Digital ensures that every campaign you run is intelligent, targeted, and effective, paving the way for unmatched marketing success and a significant return on investment. Embrace the future of marketing with Marketing Boost, where data-driven strategies meet innovative execution.

Digiu Digital nominated by SAP at the Partner Kickoff Meeting

At the recent SAP FKOM (Field Kick Off Meeting), Digiu Digital was recognized in the “Best New Partner of the Year” category, a significant milestone reflecting the company’s commitment to excellence in Customer Experience (CX) and Business Technology Platform (BTP) solutions. This nomination highlights Digiu Digital as a specialized consultancy in CX solutions, differentiating it in the ERP (S/4HANA) market. The SAP Partner KickOff Meeting is an annual event that brings together industry experts and leaders to discuss trends, strategies, and innovations in the SAP ecosystem. During the event, led by F√©lix Monedero, General Director of SAP Spain, David Gonz√°lez Seco, Director of Midmarket and Channels, and Jos√© Mar√≠a Born√°s, Partner Management HUB Head for EMEA South, SAP’s impressive growth in 2023, which exceeded 30%, was highlighted. DIGIU’S NOMINATION Following our recent partnership with SAP as a PE Sell Partner in the second half of 2023, we were honored to receive an invitation to participate in this exclusive event. Despite already being SAP Partners and leaders in SAP CX Solutions in South Europe, our journey to becoming a PE Sell Partner started last year, and culminated in this remarkable nomination as the “Best New Partner of the Year“ for 2023. This is a testament to our rapid growth and dedication within the SAP community. What makes this recognition even more remarkable is that Digiu Digital Group stands as the sole specialist in Customer Experience (CX) solutions among the nominees, showcasing our unique expertise and dedication to delivering exceptional value to our clients. We have been nominated by SAP for our commitment to CX and BTP solutions WHAT THEY TALKED ABOUT A key topic of the event was SAP’s growth strategy for 2024, focused on the adoption of cloud solutions. This approach aligns with global digitalization trends and the increasing demand for agile and scalable cloud solutions. In the CX segment, the importance of data and Artificial Intelligence was emphasized, with a focus on the potential of the Emarsys marketing automation tool. This tool represents a significant advancement in how companies can interact with their customers, offering personalization and efficiency. The EMEA region, and specifically Spain, was recognized for its exceptional growth within the SAP ecosystem, with Digiu Digital contributing significantly to this success. The areas of CX and BTP were identified as having high future growth potential, underscoring the importance of these solutions in the current digital transformation landscape. Digiu Digital, as a leader in CX solutions and an SAP partner, continues to dedicate itself to providing innovative and efficient solutions for its clients, contributing to the advancement of digital transformation in the sector. The event emphasized the significance of data and Artificial Intelligence in CX, focusing on the potential of the Emarsys marketing automation tool as a substantial advancement in customer interaction and efficiency Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions

Communicating OKRs for your business’ maximum impact

Navigating the fast-paced digital landscape requires more than just agility; it demands strategic clarity and alignment, which is where Objectives and Key Results (OKRs) come into play. At Digiu Digital Group, we embrace OKRs as a cornerstone for not just managing performance, but also for fostering robust internal communication. What are OKRs? OKRs (Objectives and Key Results) are a framework for defining and tracking objectives and their outcomes. Developed within Intel and brought to the limelight by Google, OKRs are about setting ambitious goals (Objectives) and pairing them with concrete, measurable actions (Key Results). This methodology focuses on setting measurable goals that push the entire organization forward in a unified direction. OKRs serve a dual purpose. Firstly, they provide a clear direction for what the organization aspires to achieve in a set period. Secondly, they offer measurable steps to gauge how close an individual, team, or the entire company is to reaching these goals. By aligning personal performances with company objectives, OKRs ensure that everyone’s work contributes to the bigger picture. Advantages of OKRs OKRs provide a roadmap for organizations, aligning the efforts of individual team members with the company’s overarching goals. Futhermore, here more strategic advantages of this methodology: Strategic alignment For instance, if the company’s objective is to increase market share, a marketing team‚Äôs OKR could involve launching a specific number of targeted campaigns to reach new audiences. Increased transparency ¬†This approach allows everyone in the organization to see what others are working on, promoting a culture of openness and shared responsibility. Enhanced focus and clarity Teams can prioritize tasks that directly contribute to achieving key results, minimizing distractions and enhancing productivity. Improved accountability Clear KRs ensure that each team member knows what is expected of them, fostering a sense of ownership and responsibility. Agility and flexibility If customer feedback indicates a shift in needs, OKRs can be quickly adjusted to reflect new priorities. Boost in employee engagement Seeing how their work directly contributes to the company’s goals can significantly enhance employee motivation and satisfaction. How does it work in practice? Objective (O): Improve customer experience for a technology company. Key Results (KRs): KR1: Increase the Customer Satisfaction Score (CSAT) from 80% to 90% by the end of the quarter. KR2: Reduce the average customer support response time from 24 hours to 12 hours within the next two months. KR3: Implement a new customer feedback system and collect at least 500 evaluations by the end of the semester. Application of the OKR: Planning and Action: The team sets specific strategies to achieve each KR. For KR1, this might involve enhancing customer service training. For KR2, optimizing internal processes or implementing new support tools might be necessary. And for KR3, developing and launching an effective feedback tool is key. Monitoring: The team regularly tracks progress against these KRs. This can be done through weekly meetings or using a dashboard that displays real-time progress. Adjustments: If at any point the KRs are not being met as planned, the team can review and adjust their strategies. For instance, if the customer response time is not improving, the team might need to investigate and resolve bottlenecks in the support process. Evaluation and Reflection: At the end of the OKR period, the team evaluates performance and reflects on what worked well and what could be improved. This evaluation forms the basis for setting the next OKRs. This process ensures that the company not only sets ambitious goals but also creates a clear and measurable path to achieve them, promoting continuous improvement and team accountability. How to develop a effective communication of OKRs? Successfully implementing Objectives and Key Results (OKRs) in any organization hinges not just on the clarity of the goals themselves, but critically on how these goals are communicated within the team. Effective communication of OKRs transforms them from mere objectives on paper to dynamic tools that drive the entire organization towards unified success. It involves a systematic approach to ensure that every team member not only understands the OKRs but is also fully aligned and engaged with them. In this section, we will explore practical strategies and best practices for effectively communicating OKRs, ensuring that they become an integral and functional part of your organizational culture. From setting clear expectations to fostering a culture of feedback and recognition, effective communication is the key that unlocks the true potential of OKRs in driving organizational success and employee engagement. Regular OKR reviews Holding monthly or quarterly OKR review meetings ensures everyone is on track and can adjust their efforts if needed. OKR dashboards ¬†Implementing digital dashboards where everyone can see and update their OKRs promotes transparency and real-time tracking. Leadership-led OKR setting When leaders actively participate in setting and communicating their OKRs, it sets a tone of commitment and clarity for the entire organization. Interactive OKR workshops Conducting workshops or training sessions helps employees understand the importance of OKRs and how to effectively set and achieve them. Feedback loops Establishing channels for ongoing feedback about OKRs encourages continuous improvement and adaptation. At Digiu Digital Group, OKRs have become more than a strategic tool; they are integral to our communication and organizational culture. By effectively implementing and communicating OKRs, we’ve seen enhanced alignment, increased transparency, and a boost in team morale and productivity.

From Manual to Digital Excellence: The B2B Evolution

The fusion of ERP (Enterprise Resource Planning) and e-commerce technologies is revolutionizing the very fabric of business operations. In a world where adaptability is the currency of success, the synergy between these two pillars of modern business infrastructure has become a defining factor. Recent research conducted by Deloitte Digital, drawing insights from a comprehensive survey encompassing 530 B2B organizations, has unearthed compelling data that sheds light on this transformative journey. The numbers behind digital transformation According to the research findings, the absence of an efficient digital experience exacts a toll on businesses, with approximately 13% of potential sales slipping through the cracks. It’s a stark reminder that in today’s hyper-competitive B2B landscape, every missed opportunity can translate into a tangible loss. Yet, amidst this challenge, emerges an intriguing revelation – a beacon of hope for enterprises willing to embrace change. Companies that make a strategic investment in the seamless integration of ERP and e-commerce systems, fostering a harmonious and consistent digital experience, reap remarkable rewards. The data unequivocally showcases a staggering 62% surge in the sales of products and services for those who embark on this transformative journey. This statistic serves as a powerful testament to the potential that lies within the strategic alignment of back-office operations and customer-facing digital platforms. It underscores the notion that, in an era driven by digital innovation, the adaptability to meet the evolving needs and expectations of B2B clients is pivotal to sustainable growth and success. What actually drives the adoption of B2B ecommerce is the ease of doing business. Paul do Forno – Managing Director of Deloitte Digital The role of Digiu Digital With over two decades of experience in technology consulting, Digiu Digital is at the forefront of this transformation journey. Leveraging SAP Customer Experience solutions, we build robust technological bridges that seamlessly connect back-office and front-office systems, ensuring a fluid flow of information. What sets Digiu Digital apart is our ability to wield SAP Customer Experience solutions with precision. We engineer data-driven connections that bridge the divide between back-office and front-office systems, creating a unified digital ecosystem where data harmonizes effortlessly across departments.¬† Comprehensive solutions for digital success Our expertise extends across a diverse spectrum of services, encompassing everything from full-stack development to digital commerce solutions and advanced business intelligence. In addition to our comprehensive service offerings, the survey data underscores a pivotal industry shift. Approximately 45% of respondents in the study have already embarked on the journey of integrating their B2B e-commerce technologies with cloud-based enterprise resource planning (ERP) systems. This strategic move represents a significant step towards enhanced efficiency and agility. Furthermore, an additional 35% of participants have articulated their intentions to upgrade their ERP systems in 2024. Notably, these upgrades are part of broader digital transformation initiatives that encompass front-office applications. This trend signifies a resounding recognition among businesses of the profound impact digital evolution can have on their operations. It’s a testament to the proactive stance many organizations are taking in harnessing the full potential of integrated systems. Enhancing customer experience The integration of ERP (Enterprise Resource Planning) with e-commerce platforms extends beyond operational efficiency; it’s a pivotal driver for enhancing the B2B customer experience. This unified system grants customers real-time access to vital information, such as product details, service updates, and delivery schedules. The transparency it provides builds trust and fosters long-term customer loyalty by ensuring reliability and dependability in a competitive landscape. In essence, this integration isn’t just about transactions; it’s about creating a customer experience that resonates on a personal level, where technology serves as an enabler of human-centric relationships. It’s a strategic shift that empowers businesses to connect more meaningfully with their clients and cultivate enduring partnerships. Shaping the future of B2B commerce Digital transformation is fundamental to success in the B2B world. Trust Digiu Digital, an experienced partner on this journey. We elevate operational efficiency, improve the customer experience, and ensure your competitive advantage through seamless integration of ERP and e-commerce solutions. Together, we are shaping the future of B2B commerce with concrete data and measurable results.

The Inevitable Rise of Live Shopping in eCommerce

Live Shopping, a revolution initiated by Alibaba’s Taobao Live, is transforming the eCommerce landscape. This approach combines the exciting experience of live shopping with digital convenience and efficiency, establishing itself as a cornerstone in the online sales strategy for modern businesses. This innovation, transcending borders, has proven to be a crucial tool for engaging customers and driving online sales, gaining prominence after 2020. What is Live Shopping? Live Shopping is a business strategy that combines live interaction with the efficiency of online shopping. To implement it, companies must integrate live streams into their digital platforms, allowing consumers to view products and interact in real-time with presenters or influencers. The key to successful Live Shopping includes investing in good lighting to enhance video quality, focusing on specific audiences rather than large masses, and using engagement tools such as exclusive discounts and interactive question-and-answer sessions. The Arrival of Live Shopping in Europe With its expansion, Live Shopping has begun to have a significant presence in the European market. Recognized companies have embraced this trend, attracted by the opportunity to offer dynamic and captivating shopping experiences that replicate the personal interaction of physical stores. Black Shopping, the first multi-brand Live Shopping event, stood out as a successful example, bringing together renowned brands. This event offered significant discounts and demonstrated that Live Shopping can be a catalyst for exponential eCommerce growth, especially during large-scale events like Black Friday. Event on Live Shopping in eCommerce With the ability to create personalized and interactive shopping experiences, Live Shopping is becoming an integral part of online sales strategies. The Brazil-Spain Chamber of Commerce, with the mediation of Digiu, hosted an event that explored how this trend is shaping the future of eCommerce, positioning itself as a key element in the expansion and growth of the digital sector. You can watch the full conference in the video below. Live Shopping is not just a passing trend but an evolution in the world of eCommerce. It offers a new dimension to online sales strategies, combining advanced technology and interactivity to create unique shopping experiences. Its effective implementation can lead to a significant increase in customer engagement and sales, thus shaping the future of digital commerce.

Digiu Digital showcased the potential of AI in enhancing CX at a Byte TI Magazine event

Digiu Digital, a leading SAP partner in Spain for CX, was the highlight of a key event organized by Byte TI. Held on November 29, the webinar explored the transformative role of Artificial Intelligence (AI) in customer experience (CX) strategies. Emilio Osete, CEO of Digiu Digital, illustrated how AI is reshaping brand-customer interactions with examples, focusing on data-driven decision-making for personalized customer journeys. The event emphasized the need for a roadmap to integrate AI into CX strategies and highlighted the urgent need for businesses to adopt AI to stay competitive and maintain a customer-centric approach. Digiu Digital’s participation in this event reaffirms its commitment to leading digital transformation.

Leveraging Black Friday in the B2B realm:

Strategies for eCommerce success Gone are the days when Black Friday was exclusive to consumer retail. Thanks to Digital Transformation, a movement driven by tech consultancies like Digiu Digital, the traditional boundaries have been dismantled, allowing B2B businesses to not only participate, but thrive during this period.¬† COVID-19 has further accelerated the shift, propelling B2B companies to embrace e-commerce, including the adoption of significant dates, such as Black Friday. This occasion presents a golden opportunity for B2B companies to showcase innovative strategies, drive growth, and enhance client engagement in the digital commerce landscape.¬† Why Black Friday matters for B2B: Increased visibility: Black Friday buzz is a chance to spotlight your B2B brand. Lead Generation: It’s an opportune time to attract new clients through targeted promotions. Strengthening Customer Relationships: Special deals can reinforce loyalty with existing clients, fostering long-term engagement. Crafting a winning B2B Black Friday campaign: Black Friday marketing can be effective for B2B customers, as they also look forward to special shopping conditions. However, it’s crucial to determine whether it fits with the overall strategy of the B2B company and if the company can afford to give discounts without impacting ROI. Additionally, companies should ensure they have the necessary stock and personnel to handle a higher number of orders and that their e-commerce platforms are ready for increased traffic‚Äč‚Äč. Marketing strategies: B2B marketing for Black Friday should utilize multiple channels, including personalized emails tailored to buyers’ purchasing behavior, detailed newsletters about offers, social media posts to generate excitement, and paid advertising campaigns targeting key buyer segments‚Äč‚Äč. Black Friday deals in the B2B segment can offer more than just price reductions. They can include extended warranties, additional services, applying deals to specific aspects of their offering, tailoring offers to existing customers to boost average order value, or targeting high-value prospect segments with specialized offers‚Äč‚Äč. It’s essential to have a holistic campaign that considers various customer touchpoints and delivers a consistent message across channels‚Äč‚Äč. Considering the operational capacity to handle an influx of users is also vital Automating support, ensuring training materials are up-to-date, and having product education in place for any new offerings are key factors‚Äč‚Äč Timing and duration of offers Deciding the right timing for launching offers is crucial. Some brands have found success by starting promotions early or extending them beyond the traditional shopping weekend. Last-minute offers or extensions after competitors have ended their sales can create a sense of urgency and attract customers Learning from success: Insights from successful campaigns provide valuable lessons for those seeking to harness the full potential of this dynamic occasion. A thorough review of past Black Friday campaigns can inform future strategies. Questions such as the best time to launch marketing campaigns, which advertising messages worked best, and which products increased customer interest and sales are crucial. Monitoring the competition’s successes and failures can also provide valuable insights.¬† Now, let’s dive into some real-life success stories Adobe Systems Incorporated: Targeted B2B campaigns for their digital tools led to a sharp increase in SME subscriptions. Dell Technologies: Custom Black Friday offers for B2B clients spiked their hardware sales by up to 30%. HubSpot: Discounts on digital marketing tools and informative webinars resulted in a 25% rise in new B2B client subscriptions. Shopify Plus: Enhanced features for B2B clients led to a surge in sales, some reporting up to a 50% increase. Seize the opportunity Black Friday is no longer just a retail phenomenon; it’s a strategic opportunity for B2B businesses. By embracing innovative digital strategies, B2B companies can transform this traditional shopping holiday into a profitable venture. Ready to redefine your commerce strategy? Contact Digiu Digital for personalized insights and guidance. Let us help you unlock the full potential of digital commerce!