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Digital Transformation

Abacus’s Successful B2B eCommerce Overhaul

Digital Transformation, Partners, Success Case /

Abacus, a well-known Catalan cooperative with 50 establishments across Spain and over 5,000 customers, recognized the need to modernize their B2B eCommerce platform. Their transition from outdated systems to a cutting-edge SAP Commerce Cloud solution illustrates the impact of strategic collaboration and technological innovation. Identifying the need for change They understood the necessity of staying competitive and meeting their customers’ evolving demands. However, their existing eCommerce platforms needed to be improved, failing to support the scale and complexity of their operations. This gap hindered their ability to provide a seamless customer experience, manage transactions efficiently, and personalize interactions to meet their extensive network of school customers’ unique needs. Implementing a robust solution To address this challenge, Abacus partnered with Digiu Digital to develop a robust and scalable solution. They chose the SAP Commerce Cloud for its comprehensive capabilities in handling B2B transactions, enhancing user experience, and streamlining order management processes. “Digiu Digital’s collaborative approach, open communication, and attention to detail have fostered a strong partnership. They took the time to truly understand our business goals and worked tirelessly to deliver a solution that exceeded our expectations,” Pau Virós, Abacus’ B2B eCommerce Manager Both businesses collaborated closely to implement the SAP Commerce Cloud platform, designed to maximize their digital potential. This solution facilitated streamlined transactions, personalized experiences, and efficient order management, positioning Abacus to deliver exceptional customer service. Achieving a smooth transition After approximately eight months of dedicated effort, the new eCommerce platform went live. Given the importance of timely deliveries for schools and the start of the academic year, a smooth launch was critical for customer satisfaction. The launch proceeded seamlessly, with minimal issues throughout the process. By adhering to SAP Commerce’s standard functionalities and minimizing custom code development, Digiu Digital ensured a smooth transition, meeting all critical timelines and operational requirements. Preparing for future growth With the power of SAP Commerce and the support of Digiu Digital, Abacus is now poised to exceed customer expectations and drive continued success. The new platform enables Abacus to manage their extensive network of school customers efficiently, providing a superior eCommerce experience that is both intuitive and responsive. The successful digital transformation of Abacus’s B2B eCommerce platform underscores the importance of leveraging advanced technologies and strategic partnerships to stay competitive. By choosing SAP Commerce Cloud and collaborating with Digiu Digital, Abacus has bridged their digital gap and positioned themselves for future growth and success in the digital era. This case study serves as a prime example of how a well-executed digital transformation can revolutionize business operations, enhance customer satisfaction, and drive long-term success. For businesses looking to undertake similar projects, the Abacus story provides valuable insights and a roadmap to achieving digital excellence. Watch the testimonial This case study serves as a prime example of how a well-executed digital transformation can revolutionize business operations, enhance customer satisfaction, and drive long-term success. For businesses looking to undertake similar projects, the Abacus story provides valuable insights and a roadmap to achieving digital excellence. https://digiudigital.com/wp-content/uploads/2024/06/Pau-Viros_Testemony.mp4

How AI is Transforming Customer Experience

Digital Transformation, Events, Partners /

By Emilio Osete Hello, there! Emilio Osete here, CEO of Digiu Digital. I wanted to share with you some news from the last few months.  As AI technologies advance, they’re becoming essential in helping businesses connect with their customers on a deeper level, making interactions more predictive, personalized, and satisfying. Enhancing Customer Interactions with AI One of the most exciting aspects of AI is its ability to analyze vast amounts of data and predict what customers need before they even know it themselves. This means businesses can create incredibly personalized experiences that truly resonate. For me, this is the heart of what AI brings to the table. “AI isn’t just about responding to what customers want; it’s about anticipating their future needs and providing solutions before they even realize they need them.” Emilio Osete, CEO of Digiu Digital This forward-thinking approach has been a game-changer, and I’ve had the privilege of discussing these innovations at several key industry events recently. Anterior Próximo CX MAD SHOW – Madrid On May 8, 2024, Digiu Digital proudly hosted the CX MAD SHOW in Madrid, in partnership with SAP and AUSAPE. It was an extraordinary gathering where we delved deep into the SAP Intelligent CX suite. We discussed how this advanced platform transforms customer engagement through seamless and personalized interactions. It was a great success, filled with innovative ideas and real-world applications of personalization, AI and automated engagement strategies, showcasing how it can optimize decision-making and improve service delivery in real-time. SAP Innovation Day – Barcelona We had an incredible time sponsoring and participating in the SAP Innovation Day for CX, held at the iconic America’s Cup BCN on May 24. This event attracted over 500 industry professionals and featured inspiring presentations, including a highlight from Pau Virós, eCommerce Manager at Abacus, our customer since 2022. He spoke about the success of our B2B E-Commerce project. His words reflected the positive impact our solutions are having in the market, and we are proud to collaborate with them on their journey towards digital transformation. At this event, we explored how AI integrates seamlessly with SAP platforms to revolutionize customer interactions, and how predictive analytics can help businesses understand their customers’ behaviors better. “By integrating AI with SAP’s robust tools, we transform data into actionable insights, giving our clients a competitive edge in customer engagement.” Looking Ahead: The Future of AI in CX The discussions at these events have made it clear that as AI technologies continue to evolve, they will redefine customer interactions, making them more predictive, proactive, and personalized. This shift from reactive to anticipative customer service is poised to significantly boost customer loyalty and satisfaction. The integration of AI into CX strategies offers immense opportunities for innovation. Businesses that harness AI effectively will lead in customer engagement and satisfaction, setting new industry standards. It’s an exciting time to be at the forefront of this transformation, and I’m eager to see how AI will continue to shape the future of customer experience. Other Recent Events AUSAPE Webinar on SAP BTP Integration During this webinar, I delved into the technical side of integration and automation with the SAP Business Technology Platform (BTP). I emphasized the importance of continuous learning and the need to thoroughly understand the solutions available on the market and how they can be effectively integrated with the SAP ecosystem. With so many options available, staying abreast of the latest trends and developments is essential to optimize our processes. We discussed the complexity of integrating multiple solutions into the SAP ecosystem, from adapting existing systems to proactively monitoring for errors and discrepancies. AUSAPE Forum 2024 – Granada As proud sponsors of the AUSAPE Forum since 2018, Digiu Digital was excited to participate in this prestigious event on May 28th and 29th. The AUSAPE Forum is the largest gathering for SAP users in Spain, attracting over 1500 attendees and around 80 partners. Our role goes beyond sponsorship; we lead the Customer Experience (CX) group in AUSAPE, showcasing our commitment to driving digital transformation. Our team demonstrated how our CX tools personalize customer relationships and significantly impact business success. Disaster Night – Barcelona On June 3, we promoted, together with Spryker and Valantic, the Disaster Night. This event was a unique opportunity for professionals to share stories about significant occurrences in their business careers, including epic failures and memorable coding errors. It was an engaging and enlightening experience, highlighting the importance of learning from mistakes to drive innovation and success. Thank you for taking the time to catch up on our latest news! If you have any questions or want to learn more about our events and innovations, feel free to reach out. Here’s to an exciting future in customer experience! Best regards,Emilio Osete

Marketing Boost, a SAP-Certified revolution in Digital Marketing

Digital Transformation, Innovation /

We understand the power of effective marketing and we would like to guide you towards success with our SAP Emarsys package, designed specifically to enhance your strategies and open the doors to achieving extraordinary results. About SAP Emarsys Emarsys is a crucial component of the digital marketer’s toolkit, providing a robust platform for engagement across multiple channels. As a proud SAP product, Emarsys equips businesses to deploy highly personalized marketing strategies. It utilizes detailed analytics and powerful automation tools to not only enhance engagement but also significantly drive conversions, making it an indispensable asset for any marketing professional. Features and benefits of Marketing Boost Enhanced Customer Insights: seamlessly integration of Emarsys in just 12 weeks. This integration allows marketers to create highly customized messages that resonate with individual customer preferences, significantly boosting the effectiveness of marketing initiatives. Omnichannel Marketing Strategies: this product excels in creating a consistent and engaging brand experience across all digital platforms. Whether your customers interact with your brand through email, social media, or mobile apps, they receive a unified brand message that enhances customer loyalty and engagement. Automation and Efficiency: Marketing Boost leverages Emarsys to bring sophisticated automation to your marketing campaigns. This technology simplifies campaign management, minimizes errors, and frees up your team to focus on strategic initiatives. It’s not just about doing more with less; it’s about doing it smarter. Strategic Marketing Management: From the initial planning to the final analysis, itt provides comprehensive tools to manage the entire lifecycle of marketing campaigns. This means better planning, targeted implementation, and detailed tracking and optimization of each campaign, ensuring maximum impact and efficiency. The significance of SAP Certification The SAP certification of Marketing Boost is more than just a seal—it’s a testament to its robust, scalable, and seamless integration capabilities. This certification ensures that Marketing Boost adheres to the highest standards of quality and efficiency, providing businesses with a reliable and powerful marketing solution that scales with their growth. Choosing Marketing Boost means embracing a package that offers the sophisticated, data-driven marketing capabilities of Emarsys, without the need for a large in-house team. It’s designed for businesses aiming to not only compete but lead in a crowded marketplace. With Marketing Boost, companies gain the tools to influence market trends actively and position themselves at the forefront of digital marketing innovation. Marketing Boost by Digiu Digital ensures that every campaign you run is intelligent, targeted, and effective, paving the way for unmatched marketing success and a significant return on investment. Embrace the future of marketing with Marketing Boost, where data-driven strategies meet innovative execution.

Digiu Digital was invited to the CX Kick-Off at SAP’s offices in Barcelona along with other strategic partners

Digital Transformation, E-Commerce, Events, Innovation, Partners, Technology /

During this meeting, we reviewed the achievements of the successful 2023 in SAP Customer Experience (CX) and addressed the strategy for 2024. The goal is clear: Strong growth in both CX and SAP Business Technology Platform (BTP) areas. The primary focus for this new year is on Artificial Intelligence, which will guide a significant portion of SAP’s investment in these areas. SAP TEAM We want to express our gratitude to the SAP team: Ghafour Charkaoui, Alfonso Garcia, Jaime Rodríguez Bartolomé, María Jesús Santiago Martínez, Marco Trezzi, Carlos Martin, Paolo Duci, Georgia Ferullo Rita, Jose Angel Garcia, Tippy Lotterer, and Gustavo Castro. And on behalf of Digiu Digital: Mayra Falcón Arias, Raquel Jiménez Martín, and Emilio Osete. Let’s go for a successful 2024! Emilio Osete & Mayra Falcon Phygital SAP Team & Partners Kick-Off Meeting Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions

Descubre la Revolución de la IA en el Comercio Electrónico con ISS

AI’s Game-Changing Role in E-Commerce – The Real Inside Story

Digital Transformation, Innovation, Technology /

The digital commerce space is a dynamic and competitive landscape where businesses continually seek to innovate and improve their customer engagement. One of the most significant advancements in this space is the emergence of Intelligent Selling Services (ISS) powered by Artificial Intelligence (AI). What are Intelligent Selling Services? Intelligent Selling Services (ISS) are systems designed to enhance the online shopping experience through personalized product recommendations. These services leverage AI, specifically machine learning algorithms, to analyze and understand customer behavior, including browsing patterns and purchase history. By doing so, ISS can predict customer preferences and suggest products that are more likely to be of interest to each shopper. AI as the driving force At the core of ISS lies Artificial Intelligence, a technology that mimics human cognition to make decisions and improve over time. AI in ISS is responsible for: Data Analysis: AI processes vast amounts of data to identify trends and customer preferences. Learning from interactions: Every customer interaction is an opportunity for the AI to learn and refine its recommendations. Automation: AI automates the process of cross-selling and upselling, making it more efficient. Importance of ISS in Today’s Market In the current market, customer expectations are higher than ever. They seek not just products, but personalized experiences that make shopping convenient and enjoyable. ISS meets these expectations by: Enhancing customer engagement: ISS keeps customers engaged by showing them products that align with their interests. Increasing sales opportunities: Personalized recommendations can lead to the discovery of new products, increasing the potential for sales. Streamlining the shopping experience: By understanding customer needs, ISS simplifies the path to purchase. Digiu Digital’s role in ISS Implementation Digiu Digital, with its expertise in digital transformation and e-commerce, is uniquely positioned to implement ISS solutions for businesses looking to upgrade their digital commerce strategies. Here’s how Digiu Digital aligns with ISS:   SAP Customer Experience (CX) solutions: as experts in SAP Customer Experience, Digiu Digital can integrate ISS within the existing digital infrastructure of a business, ensuring a seamless CX. Customization and personalization: Digiu Digital’s approach to ISS is highly personalized, tailoring solutions to each business’s unique needs and customer behaviors. Ongoing support and optimization: the consultancy provides continuous support and uses business intelligence to optimize ISS functionalities, ensuring that the recommendations remain relevant and effective. The integration of Intelligent Selling Services into e-commerce platforms is more than just a trend; it’s a transformative step towards more intelligent, customer-centric shopping experiences. As businesses strive to remain competitive, the expertise of Digiu Digital in deploying AI-powered solutions like ISS is invaluable. By embracing ISS, businesses can not only meet the demands of the digital-savvy consumer but also pave the way for increased sales, enhanced customer loyalty, and a more robust digital commerce presence.

Interview with CEO Emilio Osete about the Evolution and Future of Customer Experience

Digital Transformation, E-Commerce, External News, Innovation, Technology /

In this post we would like to share with you the interview that IT Trends magazine did with our CEO, Emilio Osete. In it, Emilio addresses the transformation that the company has undergone since its inception and what the trajectory has been like until it became the only consulting firm focused 100% on the implementation of solutions and sale of Customer Experience licenses, SAP’s fastest growing area. , along with BTP. Below I present some of the main reflections of our CEO: Personalization, digital channels and artificial intelligence are key right now. In no time, AI will transform the customer experience. Efficiency is vital, but customer experience is at the heart and will significantly influence the future of business. LEADERS IN SAP CX IN SOUTHERN EUROPE The interview reveals Digiu Digital’s strong position as a leader in digital transformation. A company committed to innovation and customer satisfaction, with a unique ability to anticipate trends, adapt to changes and collaborate closely with our customers to drive success in a constantly evolving digital world. You can watch the entire interview below. https://youtu.be/yylYj36zBPQ Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions

Communicating OKRs for your business’ maximum impact

Digital Transformation /

Navigating the fast-paced digital landscape requires more than just agility; it demands strategic clarity and alignment, which is where Objectives and Key Results (OKRs) come into play. At Digiu Digital Group, we embrace OKRs as a cornerstone for not just managing performance, but also for fostering robust internal communication. What are OKRs? OKRs (Objectives and Key Results) are a framework for defining and tracking objectives and their outcomes. Developed within Intel and brought to the limelight by Google, OKRs are about setting ambitious goals (Objectives) and pairing them with concrete, measurable actions (Key Results). This methodology focuses on setting measurable goals that push the entire organization forward in a unified direction. OKRs serve a dual purpose. Firstly, they provide a clear direction for what the organization aspires to achieve in a set period. Secondly, they offer measurable steps to gauge how close an individual, team, or the entire company is to reaching these goals. By aligning personal performances with company objectives, OKRs ensure that everyone’s work contributes to the bigger picture. Advantages of OKRs OKRs provide a roadmap for organizations, aligning the efforts of individual team members with the company’s overarching goals. Futhermore, here more strategic advantages of this methodology: Strategic alignment For instance, if the company’s objective is to increase market share, a marketing team’s OKR could involve launching a specific number of targeted campaigns to reach new audiences. Increased transparency  This approach allows everyone in the organization to see what others are working on, promoting a culture of openness and shared responsibility. Enhanced focus and clarity Teams can prioritize tasks that directly contribute to achieving key results, minimizing distractions and enhancing productivity. Improved accountability Clear KRs ensure that each team member knows what is expected of them, fostering a sense of ownership and responsibility. Agility and flexibility If customer feedback indicates a shift in needs, OKRs can be quickly adjusted to reflect new priorities. Boost in employee engagement Seeing how their work directly contributes to the company’s goals can significantly enhance employee motivation and satisfaction. How does it work in practice? Objective (O): Improve customer experience for a technology company. Key Results (KRs): KR1: Increase the Customer Satisfaction Score (CSAT) from 80% to 90% by the end of the quarter. KR2: Reduce the average customer support response time from 24 hours to 12 hours within the next two months. KR3: Implement a new customer feedback system and collect at least 500 evaluations by the end of the semester. Application of the OKR: Planning and Action: The team sets specific strategies to achieve each KR. For KR1, this might involve enhancing customer service training. For KR2, optimizing internal processes or implementing new support tools might be necessary. And for KR3, developing and launching an effective feedback tool is key. Monitoring: The team regularly tracks progress against these KRs. This can be done through weekly meetings or using a dashboard that displays real-time progress. Adjustments: If at any point the KRs are not being met as planned, the team can review and adjust their strategies. For instance, if the customer response time is not improving, the team might need to investigate and resolve bottlenecks in the support process. Evaluation and Reflection: At the end of the OKR period, the team evaluates performance and reflects on what worked well and what could be improved. This evaluation forms the basis for setting the next OKRs. This process ensures that the company not only sets ambitious goals but also creates a clear and measurable path to achieve them, promoting continuous improvement and team accountability. How to develop a effective communication of OKRs? Successfully implementing Objectives and Key Results (OKRs) in any organization hinges not just on the clarity of the goals themselves, but critically on how these goals are communicated within the team. Effective communication of OKRs transforms them from mere objectives on paper to dynamic tools that drive the entire organization towards unified success. It involves a systematic approach to ensure that every team member not only understands the OKRs but is also fully aligned and engaged with them. In this section, we will explore practical strategies and best practices for effectively communicating OKRs, ensuring that they become an integral and functional part of your organizational culture. From setting clear expectations to fostering a culture of feedback and recognition, effective communication is the key that unlocks the true potential of OKRs in driving organizational success and employee engagement. Regular OKR reviews Holding monthly or quarterly OKR review meetings ensures everyone is on track and can adjust their efforts if needed. OKR dashboards  Implementing digital dashboards where everyone can see and update their OKRs promotes transparency and real-time tracking. Leadership-led OKR setting When leaders actively participate in setting and communicating their OKRs, it sets a tone of commitment and clarity for the entire organization. Interactive OKR workshops Conducting workshops or training sessions helps employees understand the importance of OKRs and how to effectively set and achieve them. Feedback loops Establishing channels for ongoing feedback about OKRs encourages continuous improvement and adaptation. At Digiu Digital Group, OKRs have become more than a strategic tool; they are integral to our communication and organizational culture. By effectively implementing and communicating OKRs, we’ve seen enhanced alignment, increased transparency, and a boost in team morale and productivity.

From Manual to Digital Excellence: The B2B Evolution

Digital Transformation, E-Commerce /

The fusion of ERP (Enterprise Resource Planning) and e-commerce technologies is revolutionizing the very fabric of business operations. In a world where adaptability is the currency of success, the synergy between these two pillars of modern business infrastructure has become a defining factor. Recent research conducted by Deloitte Digital, drawing insights from a comprehensive survey encompassing 530 B2B organizations, has unearthed compelling data that sheds light on this transformative journey. The numbers behind digital transformation According to the research findings, the absence of an efficient digital experience exacts a toll on businesses, with approximately 13% of potential sales slipping through the cracks. It’s a stark reminder that in today’s hyper-competitive B2B landscape, every missed opportunity can translate into a tangible loss. Yet, amidst this challenge, emerges an intriguing revelation – a beacon of hope for enterprises willing to embrace change. Companies that make a strategic investment in the seamless integration of ERP and e-commerce systems, fostering a harmonious and consistent digital experience, reap remarkable rewards. The data unequivocally showcases a staggering 62% surge in the sales of products and services for those who embark on this transformative journey. This statistic serves as a powerful testament to the potential that lies within the strategic alignment of back-office operations and customer-facing digital platforms. It underscores the notion that, in an era driven by digital innovation, the adaptability to meet the evolving needs and expectations of B2B clients is pivotal to sustainable growth and success. What actually drives the adoption of B2B ecommerce is the ease of doing business. Paul do Forno – Managing Director of Deloitte Digital The role of Digiu Digital With over two decades of experience in technology consulting, Digiu Digital is at the forefront of this transformation journey. Leveraging SAP Customer Experience solutions, we build robust technological bridges that seamlessly connect back-office and front-office systems, ensuring a fluid flow of information. What sets Digiu Digital apart is our ability to wield SAP Customer Experience solutions with precision. We engineer data-driven connections that bridge the divide between back-office and front-office systems, creating a unified digital ecosystem where data harmonizes effortlessly across departments.  Comprehensive solutions for digital success Our expertise extends across a diverse spectrum of services, encompassing everything from full-stack development to digital commerce solutions and advanced business intelligence. In addition to our comprehensive service offerings, the survey data underscores a pivotal industry shift. Approximately 45% of respondents in the study have already embarked on the journey of integrating their B2B e-commerce technologies with cloud-based enterprise resource planning (ERP) systems. This strategic move represents a significant step towards enhanced efficiency and agility. Furthermore, an additional 35% of participants have articulated their intentions to upgrade their ERP systems in 2024. Notably, these upgrades are part of broader digital transformation initiatives that encompass front-office applications. This trend signifies a resounding recognition among businesses of the profound impact digital evolution can have on their operations. It’s a testament to the proactive stance many organizations are taking in harnessing the full potential of integrated systems. Enhancing customer experience The integration of ERP (Enterprise Resource Planning) with e-commerce platforms extends beyond operational efficiency; it’s a pivotal driver for enhancing the B2B customer experience. This unified system grants customers real-time access to vital information, such as product details, service updates, and delivery schedules. The transparency it provides builds trust and fosters long-term customer loyalty by ensuring reliability and dependability in a competitive landscape. In essence, this integration isn’t just about transactions; it’s about creating a customer experience that resonates on a personal level, where technology serves as an enabler of human-centric relationships. It’s a strategic shift that empowers businesses to connect more meaningfully with their clients and cultivate enduring partnerships. Shaping the future of B2B commerce Digital transformation is fundamental to success in the B2B world. Trust Digiu Digital, an experienced partner on this journey. We elevate operational efficiency, improve the customer experience, and ensure your competitive advantage through seamless integration of ERP and e-commerce solutions. Together, we are shaping the future of B2B commerce with concrete data and measurable results.

Leveraging Black Friday in the B2B realm:

Digital Transformation, E-Commerce /

Strategies for eCommerce success Gone are the days when Black Friday was exclusive to consumer retail. Thanks to Digital Transformation, a movement driven by tech consultancies like Digiu Digital, the traditional boundaries have been dismantled, allowing B2B businesses to not only participate, but thrive during this period.  COVID-19 has further accelerated the shift, propelling B2B companies to embrace e-commerce, including the adoption of significant dates, such as Black Friday. This occasion presents a golden opportunity for B2B companies to showcase innovative strategies, drive growth, and enhance client engagement in the digital commerce landscape.  Why Black Friday matters for B2B: Increased visibility: Black Friday buzz is a chance to spotlight your B2B brand. Lead Generation: It’s an opportune time to attract new clients through targeted promotions. Strengthening Customer Relationships: Special deals can reinforce loyalty with existing clients, fostering long-term engagement. Crafting a winning B2B Black Friday campaign: Black Friday marketing can be effective for B2B customers, as they also look forward to special shopping conditions. However, it’s crucial to determine whether it fits with the overall strategy of the B2B company and if the company can afford to give discounts without impacting ROI. Additionally, companies should ensure they have the necessary stock and personnel to handle a higher number of orders and that their e-commerce platforms are ready for increased traffic​​. Marketing strategies: B2B marketing for Black Friday should utilize multiple channels, including personalized emails tailored to buyers’ purchasing behavior, detailed newsletters about offers, social media posts to generate excitement, and paid advertising campaigns targeting key buyer segments​​. Black Friday deals in the B2B segment can offer more than just price reductions. They can include extended warranties, additional services, applying deals to specific aspects of their offering, tailoring offers to existing customers to boost average order value, or targeting high-value prospect segments with specialized offers​​. It’s essential to have a holistic campaign that considers various customer touchpoints and delivers a consistent message across channels​​. Considering the operational capacity to handle an influx of users is also vital Automating support, ensuring training materials are up-to-date, and having product education in place for any new offerings are key factors​​ Timing and duration of offers Deciding the right timing for launching offers is crucial. Some brands have found success by starting promotions early or extending them beyond the traditional shopping weekend. Last-minute offers or extensions after competitors have ended their sales can create a sense of urgency and attract customers Learning from success: Insights from successful campaigns provide valuable lessons for those seeking to harness the full potential of this dynamic occasion. A thorough review of past Black Friday campaigns can inform future strategies. Questions such as the best time to launch marketing campaigns, which advertising messages worked best, and which products increased customer interest and sales are crucial. Monitoring the competition’s successes and failures can also provide valuable insights.  Now, let’s dive into some real-life success stories Adobe Systems Incorporated: Targeted B2B campaigns for their digital tools led to a sharp increase in SME subscriptions. Dell Technologies: Custom Black Friday offers for B2B clients spiked their hardware sales by up to 30%. HubSpot: Discounts on digital marketing tools and informative webinars resulted in a 25% rise in new B2B client subscriptions. Shopify Plus: Enhanced features for B2B clients led to a surge in sales, some reporting up to a 50% increase. Seize the opportunity Black Friday is no longer just a retail phenomenon; it’s a strategic opportunity for B2B businesses. By embracing innovative digital strategies, B2B companies can transform this traditional shopping holiday into a profitable venture. Ready to redefine your commerce strategy? Contact Digiu Digital for personalized insights and guidance. Let us help you unlock the full potential of digital commerce!

Embracing personalization for success

Embracing personalization for success

Digital Transformation, Events, Partners /

Revolutionizing your digital marketing and sales strategy In today’s digital age, customers have grown accustomed to personalized experiences across all touchpoints. From tailored product recommendations to customized email content, personalization has become the cornerstone of successful marketing strategies. If you’re looking to elevate your marketing game and boost customer engagement and conversion rates, personalization is the key. Why Personalization matters Personalization goes beyond addressing your customers by their first names in emails. It’s about understanding their preferences, behaviors, and needs to deliver content and offers that resonate with them. Here’s why you need to embrace the transformative potential of personalization: Enhanced customer engagement: Personalized experiences grab your audience’s attention and keep them engaged. When customers feel like your brand understands them, they’re more likely to interact with your content. Higher conversion rates: When you deliver relevant and timely content, you’re more likely to convert leads into customers. Personalization can significantly impact your bottom line by increasing conversion rates. Improved customer loyalty: When customers receive personalized recommendations and offers, they’re more likely to stick around. Building loyalty through personalization can lead to long-term customer relationships. Data-Driven insights: Personalization relies on data, and as you collect more information about your customers, you gain valuable insights into their preferences and behaviors. This data can inform your future marketing strategies. The role of technology in Personalization Implementing a robust personalization strategy requires the right technology. This is where Emarsys, a leading personalization platform, comes into play. Emarsys offers a comprehensive set of tools to help businesses create meaningful 1:1 connections with their audience. Here are some key features: AI-Powered Personalization: Emarsys empowers marketers with AI-driven predictive segmentation, enabling you to target priority customer segments with highly personalized messages in real-time. Omnichannel journeys at scale: With pre-built tactics and an intuitive user interface, Emarsys makes it easy to orchestrate and trigger 1:1 journeys across all channels, at scale. Measurable impact with Analytics: AI-powered analytics and reporting allow you to measure the revenue impact of your campaigns at the campaign, channel, and audience levels. Why choose Digiu Digital as your Emarsys partner While Emarsys offers a powerful personalization platform, selecting the right partner to implement and leverage its capabilities is equally crucial. At Digiu Digital, we take immense pride in being a trusted SAP partner dedicated to delivering the transformative power of SAP CX solutions, including Emarsys, to elevate your customer engagement strategies. Here’s why Digiu Digital is the best choice: Expertise: Our team of experts has extensive experience in implementing Emarsys and crafting personalized marketing strategies. We understand the nuances of personalization and how to harness the full potential of the Emarsys platform. Customized solutions: We don’t offer one-size-fits-all solutions. Instead, we work closely with you to understand your unique business needs and tailor Emarsys to suit your specific requirements. Results-Driven approach: Our focus is on delivering results. We’ll work with you to set clear goals, measure the impact of personalization efforts, and continuously refine your strategy for optimal outcomes. Seamless integration: Our expertise extends to seamlessly integrating Emarsys with your existing systems and processes, ensuring a smooth and efficient implementation. Get Started with Digiu Digital Today In conclusion, personalization is no longer a nice-to-have but a must-have in today’s competitive landscape. With Emarsys as your personalization platform and Digiu Digital as your trusted partner, you can unlock the full potential of personalized marketing to drive customer engagement, loyalty, and revenue. Ready to take your marketing strategy to the next level? Contact Digiu Digital today to explore how we can help you implement Emarsys and transform your marketing into a personalized powerhouse. Don’t miss out on the opportunity to connect with your audience on a deeper level and achieve remarkable results. ABOUT DIGIU DIGITAL Digitizing customers Over 20 years transforming businesses with intelligence and technology Digiu Digital is a reputable provider of SAP CX solutions, specializing in helping clients streamline their business processes, enhance productivity, and drive profitability. With a team of certified SAP Commerce experts, Digiu Digital offers a range of services, including implementation, support, and upgrades. As a trusted partner, they empower businesses to harness the full potential of SAP CX, ensuring seamless operations and sustainable growth. Learn more