Digiu Digital


Marketing Boost, a SAP-Certified revolution in Digital Marketing

We understand the power of effective marketing and we would like to guide you towards success with our SAP Emarsys package, designed specifically to enhance your strategies and open the doors to achieving extraordinary results. About SAP Emarsys Emarsys is a crucial component of the digital marketer’s toolkit, providing a robust platform for engagement across multiple channels. As a proud SAP product, Emarsys equips businesses to deploy highly personalized marketing strategies. It utilizes detailed analytics and powerful automation tools to not only enhance engagement but also significantly drive conversions, making it an indispensable asset for any marketing professional. Features and benefits of Marketing Boost Enhanced Customer Insights: seamlessly integration of Emarsys in just 12 weeks. This integration allows marketers to create highly customized messages that resonate with individual customer preferences, significantly boosting the effectiveness of marketing initiatives. Omnichannel Marketing Strategies: this product excels in creating a consistent and engaging brand experience across all digital platforms. Whether your customers interact with your brand through email, social media, or mobile apps, they receive a unified brand message that enhances customer loyalty and engagement. Automation and Efficiency: Marketing Boost leverages Emarsys to bring sophisticated automation to your marketing campaigns. This technology simplifies campaign management, minimizes errors, and frees up your team to focus on strategic initiatives. It’s not just about doing more with less; it’s about doing it smarter. Strategic Marketing Management: From the initial planning to the final analysis, itt provides comprehensive tools to manage the entire lifecycle of marketing campaigns. This means better planning, targeted implementation, and detailed tracking and optimization of each campaign, ensuring maximum impact and efficiency. The significance of SAP Certification The SAP certification of Marketing Boost is more than just a seal—it’s a testament to its robust, scalable, and seamless integration capabilities. This certification ensures that Marketing Boost adheres to the highest standards of quality and efficiency, providing businesses with a reliable and powerful marketing solution that scales with their growth. Choosing Marketing Boost means embracing a package that offers the sophisticated, data-driven marketing capabilities of Emarsys, without the need for a large in-house team. It’s designed for businesses aiming to not only compete but lead in a crowded marketplace. With Marketing Boost, companies gain the tools to influence market trends actively and position themselves at the forefront of digital marketing innovation. Marketing Boost by Digiu Digital ensures that every campaign you run is intelligent, targeted, and effective, paving the way for unmatched marketing success and a significant return on investment. Embrace the future of marketing with Marketing Boost, where data-driven strategies meet innovative execution.

Digiu Digital was invited to the CX Kick-Off at SAP’s offices in Barcelona along with other strategic partners

During this meeting, we reviewed the achievements of the successful 2023 in SAP Customer Experience (CX) and addressed the strategy for 2024. The goal is clear: Strong growth in both CX and SAP Business Technology Platform (BTP) areas. The primary focus for this new year is on Artificial Intelligence, which will guide a significant portion of SAP’s investment in these areas. SAP TEAM We want to express our gratitude to the SAP team: Ghafour Charkaoui, Alfonso Garcia, Jaime Rodríguez Bartolomé, María Jesús Santiago Martínez, Marco Trezzi, Carlos Martin, Paolo Duci, Georgia Ferullo Rita, Jose Angel Garcia, Tippy Lotterer, and Gustavo Castro. And on behalf of Digiu Digital: Mayra Falcón Arias, Raquel Jiménez Martín, and Emilio Osete. Let’s go for a successful 2024! Emilio Osete & Mayra Falcon Phygital SAP Team & Partners Kick-Off Meeting Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions

Descubre la Revolución de la IA en el Comercio Electrónico con ISS

AI’s Game-Changing Role in E-Commerce – The Real Inside Story

The digital commerce space is a dynamic and competitive landscape where businesses continually seek to innovate and improve their customer engagement. One of the most significant advancements in this space is the emergence of Intelligent Selling Services (ISS) powered by Artificial Intelligence (AI). What are Intelligent Selling Services? Intelligent Selling Services (ISS) are systems designed to enhance the online shopping experience through personalized product recommendations. These services leverage AI, specifically machine learning algorithms, to analyze and understand customer behavior, including browsing patterns and purchase history. By doing so, ISS can predict customer preferences and suggest products that are more likely to be of interest to each shopper. AI as the driving force At the core of ISS lies Artificial Intelligence, a technology that mimics human cognition to make decisions and improve over time. AI in ISS is responsible for: Data Analysis: AI processes vast amounts of data to identify trends and customer preferences. Learning from interactions: Every customer interaction is an opportunity for the AI to learn and refine its recommendations. Automation: AI automates the process of cross-selling and upselling, making it more efficient. Importance of ISS in Today’s Market In the current market, customer expectations are higher than ever. They seek not just products, but personalized experiences that make shopping convenient and enjoyable. ISS meets these expectations by: Enhancing customer engagement: ISS keeps customers engaged by showing them products that align with their interests. Increasing sales opportunities: Personalized recommendations can lead to the discovery of new products, increasing the potential for sales. Streamlining the shopping experience: By understanding customer needs, ISS simplifies the path to purchase. Digiu Digital’s role in ISS Implementation Digiu Digital, with its expertise in digital transformation and e-commerce, is uniquely positioned to implement ISS solutions for businesses looking to upgrade their digital commerce strategies. Here’s how Digiu Digital aligns with ISS:   SAP Customer Experience (CX) solutions: as experts in SAP Customer Experience, Digiu Digital can integrate ISS within the existing digital infrastructure of a business, ensuring a seamless CX. Customization and personalization: Digiu Digital’s approach to ISS is highly personalized, tailoring solutions to each business’s unique needs and customer behaviors. Ongoing support and optimization: the consultancy provides continuous support and uses business intelligence to optimize ISS functionalities, ensuring that the recommendations remain relevant and effective. The integration of Intelligent Selling Services into e-commerce platforms is more than just a trend; it’s a transformative step towards more intelligent, customer-centric shopping experiences. As businesses strive to remain competitive, the expertise of Digiu Digital in deploying AI-powered solutions like ISS is invaluable. By embracing ISS, businesses can not only meet the demands of the digital-savvy consumer but also pave the way for increased sales, enhanced customer loyalty, and a more robust digital commerce presence.

Interview with CEO Emilio Osete about the Evolution and Future of Customer Experience

In this post we would like to share with you the interview that IT Trends magazine did with our CEO, Emilio Osete. In it, Emilio addresses the transformation that the company has undergone since its inception and what the trajectory has been like until it became the only consulting firm focused 100% on the implementation of solutions and sale of Customer Experience licenses, SAP’s fastest growing area. , along with BTP. Below I present some of the main reflections of our CEO: Personalization, digital channels and artificial intelligence are key right now. In no time, AI will transform the customer experience. Efficiency is vital, but customer experience is at the heart and will significantly influence the future of business. LEADERS IN SAP CX IN SOUTHERN EUROPE The interview reveals Digiu Digital’s strong position as a leader in digital transformation. A company committed to innovation and customer satisfaction, with a unique ability to anticipate trends, adapt to changes and collaborate closely with our customers to drive success in a constantly evolving digital world. You can watch the entire interview below. https://youtu.be/yylYj36zBPQ Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions

Incorporating AI into CRM to Engage Customers

Incorporating AI into CRM to Engage Customers: A Game-Changing Strategy

Incorporating AI into CRM to Engage Customers: A Game-Changing Strategy As businesses aim to increase customer engagement and satisfaction, they are turning to Artificial Intelligence (AI) to enhance their Customer Relationship Management (CRM) systems. So, how can AI be incorporated into CRM to engage customers? Here are some key ways: Personalized Recommendations: AI algorithms can analyze customer data and behavior to provide personalized product recommendations. By tracking customers’ browsing and purchasing habits, AI can suggest products that are likely to interest them. This can lead to increased sales, customer loyalty, and satisfaction. Chatbots and Virtual Assistants: AI-powered chatbots and virtual assistants can provide customers with 24/7 assistance, answering frequently asked questions, providing product information, and offering support. This can improve customer satisfaction and reduce the workload on customer service teams. Predictive Analytics: AI can analyze customer data to identify patterns and predict future behavior. By analyzing factors such as purchasing habits, website interactions, and social media activity, AI can predict which customers are most likely to make a purchase or which ones may be at risk of leaving. This can help businesses take proactive measures to retain customers and increase sales. Sentiment Analysis: AI can analyze customer feedback, including reviews, social media posts, and support tickets, to determine the sentiment behind the communication. This can help businesses identify areas for improvement and take corrective action to address customer concerns. Personalized Communication: AI can be used to automate personalized communication with customers, such as sending targeted emails, push notifications, and SMS messages. By tailoring communication to the individual customer’s interests and behavior, businesses can increase engagement and build stronger relationships. Salesforce and SAP are two examples of companies that provide AI-powered solutions to help businesses engage with their customers more effectively. Salesforce Einstein GPT allows businesses to personalize customer experiences, automate workflows, and gain insights into customer behavior. Similarly, SAP Customer Experience uses AI to analyze customer interactions across multiple channels, creating a more complete picture of each customer and enabling businesses to provide tailored recommendations and personalized experiences.  Incorporating AI into CRM can transform the way businesses interact with their customers, leading to increased engagement, loyalty, and satisfaction. As AI technology continues to evolve, the possibilities for improving customer experiences are endless. By embracing AI, businesses can stay ahead of the competition and create a more engaging and personalized customer experience. If you want to improve customer engagement and create personalized experiences that keep them coming back, contact us and find out how we can help. With our expertise and innovative approach, we’re ready to help your company stand out from the competition and create a more engaging and personalized customer experience. Incorporating AI into CRM can transform the way businesses interact with their customers, leading to increased engagement, loyalty, and satisfaction.

Digital Transformation Roadmap

What is Digital Transformation? Digital Transformation refers to the integration of digital technology into all aspects of an organization, leading to significant changes in how it operates and interacts with customers. The goal of digital transformation is to create new value and improve efficiency, customer experience, and innovation by utilizing the latest technologies and business models. Key enablers of digital transformation include cloud computing and the analysis of big data. By embracing digital transformation, organizations can position themselves for future success. Cloud, Big Data, and analytics are the three pillars of digital transformation. Cloud computing is a fast-growing market and many companies are already taking advantage of its benefits. In fact, according to Gartner’s survey of 3,000 CIOs worldwide, 82% said they have invested in or plan to invest in cloud technologies in 2019. All of a company’s data and systems can become immediately available to employees, partners, suppliers, and executives, all on a single enterprise network. Big Data and analytics enable organizations to turn large amounts of information into actionable insights, informing decision-making and helping drive innovation. These three technologies work together to support the digital transformation of organizations, allowing them to stay ahead of the curve and remain competitive in the fast-paced business world. Digital transformation is not just about your systems, it’s a whole new way of doing business. Companies that start their digital transformation journey are better poised to survive and thrive in today’s digital era. If you’re starting a digital transformation journey, it’s important to understand that this is not about the technology, but rather about improving your business and being able to offer more value to your customers. It’s about focusing on meeting the needs of your customers, rather than just selling them products or services. Digital transformation is not just about your systems—it’s a whole new way of doing business. You need to think, act, and collaborate differently with all stakeholders involved for the entire organization to run smoothly as a result of these changes. That’s why everyone must understand what they’re getting into before they begin their digital transformations: it’s going to take time! But eventually (and hopefully sooner rather than later) you’ll be able to reap all those benefits from having made this investment in yourself and the future success of your company. We Are Passionate About Transforming Businesses With Technology. Roadmap Creating a digital transformation roadmap is an essential step in this process. It allows an organization to clearly define its goals, prioritize initiatives, and track progress towards its digital vision. By following these steps, you can ensure that your organization is poised to take advantage of the many opportunities that digital technologies have to offer. Here are the key steps to creating a successful digital transformation roadmap: A digital transformation roadmap is a plan that moves your organization from Point A (using your current digital processes) to Point B (using new digital processes). Think of it like taking a road trip — you know where you are and where you want to go, but you need to map out how you’ll arrive at your destination. We are the ideal partner to guide you on this path. Contact Digiu Digital and start this journey!

How important is a data-driven culture?

Now, digital transformation isn’t just recommended, it’s expected – especially given the pace of technology innovation, and to succeed in a digital transformation journey your business must first begin with data and analytics to know what you need to do in order to reach your goals. Data analytics not only helps you make decisions with respect to your business but make the right ones since they’re grounded in actionable intelligence. Data-driven companies present: The field is constantly evolving with the adoption of advanced technologies such as AI (Artificial Intelligence) and Machine Learning, which are able not only to provide an overview of the present but also to perform predictive analysis and identify new consumption patterns and public preferences in advance. The consequence is the design or improvement of products and solutions to meet the expectations of the public and have greater chances of success. Besides that, according to Mckinsey, data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain them and 19 times more likely to be profitable. Finally, research conducted by BARC Research shows that organizations that embrace Big Data reduce their operational costs by up to 10%. Data is the New Oil This quote has been around for quite some time, but many companies and managers forget or ignore the rest of the phrase, attributed to the mathematician Clive Humby: “Data is the new oil. Like oil, data is valuable, but if unrefined it cannot really be used. […] so, must data be broken down, analyzed for it to have value”. This means that the greatest wealth is not in the mass of data itself, but in the intelligence capable of organizing it, and from this extracting discoveries that will make it possible to transform the reality of companies in general. Businesses today gather large amounts of data, The only problem is that, once they have it, they may not know exactly what to do with all that information. Forrester reports that between 60 percent and 73 percent of all data gathered within an enterprise goes unanalyzed. Not knowing the best way to read, understand, and apply data can actually be costing your business in the form of lost revenue opportunities, lower efficiency and productivity, quality issues, and more. How to analyze and leverage the data? Descriptive Analysis: as the name implies, it consists of the description of the analyzed data. It is based on facts, and is usually done very quickly, using standard calculations, diagrams and graphs. One of the most famous examples of descriptive data analysis is perhaps Google Analytics, a tool that allows you to observe website traffic data with information such as the number of visitors, where these visitors come from, how long they spend on the site, etc. In other words, descriptive analysis gathers information from the past and presents it in a compiled and easy-to-understand manner, being a starting point for more complex analyses. Diagnostic Analysis: It is used when you need to detect, in a more specific way, what is causing a certain phenomenon or behaviour. In the diagnostic analysis, the aim is to investigate the “why”, the cause and effect relationships in the analyzed objects. This type of analysis is focused on finding answers, given a predetermined scenario, and seeking to find explanations for the situations presented. Predictive Analysis: In this type of analysis, data is used to project scenarios and identify future trends based on certain patterns. This kind of analysis uses statistical methods and models, sophisticated algorithms, data mining to a set of data collected in the present or in the past. In commerce, for example, predictive analysis can be very useful when it comes to predicting periods of low sales performance, providing the manager with information to plan in advance to cut expenses or to think about actions that help to leverage sales in those periods less favourable. Prescriptive Analysis: Despite being a little-known analysis in the market, this type of research helps to choose which action will be more effective in a given situation. Your goal is to analyze the consequences of each action. In practice, it is a way of transforming the future perspectives obtained by predictive analysis, according to decision-making. Because it is a more complex type of analysis and has a high decision-making value, there is a need to incorporate human knowledge, usually specialists in a given area, to obtain more precision in the forecast models. Conclusion There are a number of ways that companies can use data to become more efficient. For example, data can be used to segment customers and target them with personalized messages. This ensures that marketing efforts are focused on the right people and that resources are well-spent on those not interested in the product or service. Also, with access to more information about customers is possible to create better products or services that match their needs. Data can also be used to streamline operations. By understanding which processes are taking too long or which steps are unnecessary, companies can make changes that save time and money. In some cases, data can even be used to automate tasks that would otherwise be done manually. Ultimately, companies that use data effectively are able to do more with less. They can make better decisions, save time and money, and find new opportunities for growth. In today’s business world, those who embrace data will have a clear advantage over those who don’t.

Cell phone with social media

Social Retail Marketing

Imagine you see an ad in your social network feed and you like the product. To buy it, you are redirected to another website where you must add the product to your cart and complete several other steps until you can finally purchase the product. The goal of Social Retail Marketing is to accelerate this journey. The New Frontier of Online Shopping E-commerce has evolved so much in recent years that there seems to be no way to make online shopping even more convenient and faster for customers. However, innovative practices are emerging all the time (and that always brings challenges for businesses). This is the case of Social Retail Marketing, which is the practice of using social networks to interact with customers and sell on digital channels faster. The term was created by Augie Fabela, author of the book The Impatience Economy: How Social Retail Marketing™ Changes Everything. According to him, consumers are increasingly impatient, they want faster solutions and they no longer want to search for a product, they want it to be found. In his book, Fabela also states that the era of social media-mediated commerce still has a long way to go, although it seems we are already there. Using Social Networks to Accelerate Sales and Improve the Shopping Experience Social Retail Marketing is about taking advantage of the relevance of social networks to leverage sales, generating trust and loyalty, which translates into even more purchases. The goal of SRM is that the consumer does not stop what he/she is doing to buy the item that caught his/her attention, but can buy it right there with the least amount of actions possible. SRM can be combined with technologies such as virtual and augmented reality to make the shopping experience even more delightful and quicker, which is increasingly important as the digital world is super volatile and has numerous distractions that can cause the customer to walk away from the purchase. With as many innovations as this coming to the retail market, it’s clear that we are only at the beginning of this new era. How is your business preparing to meet these new demands? If you have not yet started your digital transformation journey, your business may lose relevance in the coming years. You can count on Digiu Digital to help you make a real business transformation and adapt to all these market changes.

This article was entirely written by an artificial intelligence

Do you find it amazing or frightening to know that it is not possible to determine whether this is true or not? In recent years there have been remarkable advancements in technology. We are on the cusp of a new era, with artificial intelligence, virtual reality, metaverse, big data, and other cutting-edge technologies beginning to transform the way we live. They are also having a major impact on businesses, accelerating change in every industry. Even though it seems to be hard and costly at first, businesses that invest in them are seeing significantly greater returns than those that don’t. This transformation can have many benefits for the companies, for example by reducing the time spent on operational activities. Artificial intelligence can be used to automate routine processes and tasks and reduce human error, while virtual and augmented reality can create immersive experiences. The metaverse, for instance, is a new frontier for businesses. This burgeoning virtual world is full of new opportunities for companies to engage with their customers and employees. As the consumers are embracing these new technologies and becoming increasingly immersed in brand experiences across devices, the commerce market is being especially impacted. These technological advancements are creating a revolution in commerce that will forever change the way we shop from both online and offline channels. The lines of distinction between online and offline are blurring in the digital world. The merger of physical and digital experiences, known as “phygital”, reduces the friction between real-world shopping experiences and e-commerce. New virtual and augmented experiences are being designed to meet customer needs in the most effective way. Moreover, this new world of Phygital Commerce also exposes consumers to more brands, products, and services than ever before. The abundance of digital devices, apps, and social media has created an ecosystem that continues to innovate at a rapid pace. As a result, customers have more choices than ever before when it comes to where they spend their money, and competing for their attention can be an increasingly complex challenge. Therefore, the personalization of the customer experience has stood out as a major differential. According to research by McKinsey & Company, 71% of consumers expect businesses to deliver personalized interactions. And 76% are frustrated when it doesn’t happen. But delivering a customer experience that delights and engages consumers requires technology, data, and resources to design, deliver and monitor. Digiu Digital Group can provide your company with the right technologies and tools for this. For more than 16 years our experts have been helping businesses to automate and modernize their processes, and to build their strategic capabilities focused on customer experience. If you need to develop a solution that requires forward-thinking, agile teams and a partner with real expertise, then give us a call! What does the future hold for these new technologies? What innovations will we see in the years to come? Only time will tell, but one thing is for sure: the world is changing, and technology is leading the way. Did you like this article? Like, comment, and share with your friends 😉

Digiu Digital invests in digital transformation for the health sector

Digiu Digital, a technology consultancy company with more than 20 years of experience in digital transformation, digital commerce and customer experience, is investing efforts in the health market, providing digital cloud solutions for healthcare business management, through the company Medikus Health Tech Ecosystem. The solutions offered by Medikus have been helping health companies in their processes for years, what it has done in 2021 is to create a new company and incorporate Medikus Marketplace into its portfolio, an innovative solution that allows purchasing processes to be managed digitally in a cloud environment. Medikus Marketplace is a result of the merger in Spain of the health tech company with Digiu Digital. Bionexo is a pioneer and leader in the Marketplace for the health sector. For over 22 years has been promoting process automation and increasing information visibility and transparency between buyers and suppliers, for faster and smarter decision making, decisively contributing to the professionalization of the sector. With the merger, Digiu started to operate Bionexo’s Marketplace in Spain. The new company, Medikus Health Tech, is a complete ecosystem of digital solutions for healthcare processes. Its provided services include pre-build systems, consultancy and development of new products, which gives Medikus a privileged competitive position to undertake growth in the health market. To manage the operations, Carlos Salazar took over the commanding of the company. In his words, “our vision is to expand the company’s presence in the European and LATAM markets, in addition to developing new innovative and differentiated products”. Carlos is an engineer with specializations in Administration, Project Management and International Business from EUDE – European Business School – and also Financial Markets and Corporate Finance from ISIE – Instituto Superior de Investigación Empresarial. He has over 10 years of experience leading projects in different industries. According to Willy Möller, Partner & Chief Digital Officer, “Carlos’ arrival at the company aims to reinforce the efficiency of our operations and the innovations we need to implement“. “At Digiu, we are committed to provide the most advanced solutions for the health industry and this step is a statement of our commitment”, said Emilio Osete, CEO of Digiu Digital.