Digiu Digital

Success Case

Abacus’s Successful B2B eCommerce Overhaul

Abacus, a well-known Catalan cooperative with 50 establishments across Spain and over 5,000 customers, recognized the need to modernize their B2B eCommerce platform. Their transition from outdated systems to a cutting-edge SAP Commerce Cloud solution illustrates the impact of strategic collaboration and technological innovation. Identifying the need for change They understood the necessity of staying competitive and meeting their customers’ evolving demands. However, their existing eCommerce platforms needed to be improved, failing to support the scale and complexity of their operations. This gap hindered their ability to provide a seamless customer experience, manage transactions efficiently, and personalize interactions to meet their extensive network of school customers’ unique needs. Implementing a robust solution To address this challenge, Abacus partnered with Digiu Digital to develop a robust and scalable solution. They chose the SAP Commerce Cloud for its comprehensive capabilities in handling B2B transactions, enhancing user experience, and streamlining order management processes. “Digiu Digital’s collaborative approach, open communication, and attention to detail have fostered a strong partnership. They took the time to truly understand our business goals and worked tirelessly to deliver a solution that exceeded our expectations,” Pau Vir√≥s, Abacus‚Äô B2B eCommerce Manager Both businesses collaborated closely to implement the SAP Commerce Cloud platform, designed to maximize their digital potential. This solution facilitated streamlined transactions, personalized experiences, and efficient order management, positioning Abacus to deliver exceptional customer service. Achieving a smooth transition After approximately eight months of dedicated effort, the new eCommerce platform went live. Given the importance of timely deliveries for schools and the start of the academic year, a smooth launch was critical for customer satisfaction. The launch proceeded seamlessly, with minimal issues throughout the process. By adhering to SAP Commerce’s standard functionalities and minimizing custom code development, Digiu Digital ensured a smooth transition, meeting all critical timelines and operational requirements. Preparing for future growth With the power of SAP Commerce and the support of Digiu Digital, Abacus is now poised to exceed customer expectations and drive continued success. The new platform enables Abacus to manage their extensive network of school customers efficiently, providing a superior eCommerce experience that is both intuitive and responsive. The successful digital transformation of Abacus‚Äôs B2B eCommerce platform underscores the importance of leveraging advanced technologies and strategic partnerships to stay competitive. By choosing SAP Commerce Cloud and collaborating with Digiu Digital, Abacus has bridged their digital gap and positioned themselves for future growth and success in the digital era. This case study serves as a prime example of how a well-executed digital transformation can revolutionize business operations, enhance customer satisfaction, and drive long-term success. For businesses looking to undertake similar projects, the Abacus story provides valuable insights and a roadmap to achieving digital excellence. Watch the testimonial This case study serves as a prime example of how a well-executed digital transformation can revolutionize business operations, enhance customer satisfaction, and drive long-term success. For businesses looking to undertake similar projects, the Abacus story provides valuable insights and a roadmap to achieving digital excellence. https://digiudigital.com/wp-content/uploads/2024/06/Pau-Viros_Testemony.mp4

Rumbo a la Transformación Digital Industrial

El Proceso de Transformaci√≥n Digital de las Empresas Empieza Cambiando Culturas y Definiendo Estrategias El sector industrial ha experimentado profundas transformaciones en las √ļltimas d√©cadas debido a la llegada y democratizaci√≥n de tecnolog√≠as disruptivas como las TICs, IoT, IA, y automatizaciones. La pandemia del Sars-Cov-2 aceler√≥ este proceso, obligando a muchas industrias a digitalizar sus servicios para seguir atendiendo la demanda de sus clientes. En este contexto, Gonvarri Industries ha liderado con √©xito su transformaci√≥n digital. Tabla de Contenido Relevancia y Retos de la Transformaci√≥n Digital En este contexto, Gonvarri Industries, empresa l√≠der en el sector de acero y aluminio, presente en 19 pa√≠ses, con 45 f√°bricas, 20 centros de distribuci√≥n y m√°s de 6,000 empleados, puso en marcha su proyecto de transformaci√≥n digital. En 2019, la empresa no pose√≠a un canal de e-Commerce B2B, aunque ya se planteaba la posibilidad de implementarlo. La pandemia de COVID-19 supuso el impulso definitivo para lanzar el proyecto. Como en muchas empresas industriales, los √ļnicos procesos digitalizados eran los pedidos electr√≥nicos, procesados v√≠a EDI utilizando ERP. No hab√≠a canales comerciales B2B online, raz√≥n por la cual el equipo de Digiu Digital plante√≥ la creaci√≥n de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. Estrategia y Metodolog√≠a El paso siguiente fue definir las estrategias, metodolog√≠a y plazos del proyecto. Para ello, la consultora adopt√≥ la metodolog√≠a Agile, y el proyecto fue segmentado en “milestones” y “waves” a fin de garantizar el funcionamiento de los canales digitales en el menor tiempo posible. El objetivo era implementar de forma gradual la transformaci√≥n digital en todas las plantas de producci√≥n para minimizar los riesgos y no comprometer los plazos de entrega. Dicho en otras palabras, el fraccionamiento del proyecto cre√≥ un ambiente de aprendizaje y colaboraci√≥n, previendo riesgos y retrasos. El primer e-Commerce fue implementado en Burgos (Wave 1), y tras su pleno funcionamiento, Digiu Digital implement√≥ el Go Live en el resto de plantas en Espa√Īa (Waves 2 – 4). Como en muchas empresas industriales, los √ļnicos procesos digitalizados eran los pedidos electr√≥nicos, procesados v√≠a EDI utilizando ERP. No hab√≠a canales comerciales B2B online, raz√≥n por la cual el equipo de Digiu Digital plante√≥ la creaci√≥n de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. La pandemia de COVID-19 supuso el impulso definitivo para lanzar el proyecto de transformaci√≥n digital de Gonvarri Industries, llevando a la implementaci√≥n de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. Beneficios Econ√≥micos y Operativos La segmentaci√≥n de los canales online permiti√≥ anticipar los beneficios econ√≥micos del e-Commerce, adem√°s de prevenir problemas. El equipo aprendi√≥ en microescala, escalando posteriormente las soluciones digitales hacia otros territorios, una vez que comprendieron el modus operandi de la empresa, garantizando la eficiencia y la excelencia del proyecto. Otro aspecto relevante fue el uso de la informaci√≥n proporcionada por los propios clientes en los canales digitales, lo que permiti√≥ personalizar el servicio de venta y postventa. Esta informaci√≥n facilit√≥ dise√Īar acciones de marketing basadas en datos reales. La digitalizaci√≥n y automatizaci√≥n de procesos y servicios pre-venta, venta y post-venta aportaron eficiencia y calidad a las interacciones entre Gonvarri y sus clientes. Un resultado notable fue el incremento de la facturaci√≥n, convirti√©ndose el proyecto en un caso de √©xito a nivel interno. Impacto Financiero Respecto a los beneficios econ√≥micos, el resultado fue un incremento del 20% en el volumen de ventas online en el primer a√Īo de funcionamiento del e-Commerce (2020), en el cual Gonvarri registr√≥ una facturaci√≥n de ‚ā¨1,16M. Los canales online produjeron un beneficio de ‚ā¨232 mil en 2020. En 2021, las ventas online alcanzaron el 35%, con una facturaci√≥n alrededor de ‚ā¨3M (‚ā¨1,05 M del e-Commerce). En el primer cuatrimestre de 2022, las ventas online se estabilizaron en un 30%, aunque hubo un incremento de la facturaci√≥n a ‚ā¨4,43M, revelando una recuperaci√≥n econ√≥mica del sector posterior a la pandemia (‚ā¨1,3 M en ventas online). Las previsiones para 2023 son de ‚ā¨10,5M anuales, ‚ā¨10,7M en 2024 y ‚ā¨71,2M anuales en 2025. Si la participaci√≥n de ventas online se mantiene en torno al 30%, Gonvarri anticipa una facturaci√≥n de aproximadamente ‚ā¨30M a trav√©s de los canales online en 5 a√Īos, subrayando los beneficios econ√≥micos del proyecto. Cambio Cultural y Transformaci√≥n Los resultados positivos contribuyeron a consolidar un cambio cultural en Gonvarri respecto a la transformaci√≥n digital, entendiendo que las herramientas y metodolog√≠as online no sustituyen los procesos offline, sino que los complementan de manera gradual y sin√©rgica. Es importante destacar el papel de Digiu Digital, cuyo equipo fue responsable de integrar, automatizar y complementar algunos de los procesos y servicios de los canales de e-Commerce, marketing y back office, creando nuevas oportunidades de negocios y personalizando los servicios de pre-venta, venta y post-venta. La integraci√≥n entre ERP y CRM mejor√≥ la eficiencia de los procesos de backoffice, y el desarrollo de APIs y herramientas de an√°lisis de datos permiti√≥ calificar y personalizar las interacciones con los clientes, convirtiendo los datos en una fuente importante de informaci√≥n para la toma de decisiones estrat√©gicas. El resultado fue el incremento de las ventas online, de la facturaci√≥n y, no menos importante, un cambio de cultura respecto a la transformaci√≥n digital. Los resultados positivos contribuyeron a consolidar un cambio cultural en Gonvarri respecto a la transformaci√≥n digital, entendiendo que las herramientas y metodolog√≠as online no sustituyen los procesos offline, sino que los complementan de manera gradual y sin√©rgica. Conclusi√≥n No obstante los beneficios, a lo largo del proceso hubo retos que exigieron creatividad y experiencia del equipo Digiu Digital. Entre ellos se destacaron la necesidad de adaptar la tecnolog√≠a a los procesos existentes y la resistencia al cambio dentro de la organizaci√≥n. En resumen, el √©xito de Gonvarri es consecuencia, en parte, de la experiencia de Digiu Digital: consultora l√≠der en Customer Experience en Espa√Īa, partner de SAP, entre otros, y promotora del grupo de CX en AUSAPE. Con m√°s de 20 a√Īos de experiencia, una cartera de m√°s de 500 clientes y un equipo de casi …

Rumbo a la Transformaci√≥n Digital Industrial Read More »

Gonvarri ECC/HANA

SAP ECC/HANA Radical change in integrated processes Direct Order integration to SAP ECC and S4HANA through SCPI Leading distributor of steel products and services in Southern Europe. The group provides steel products in Spain, Portugal, Germany and United Kingdom to heavy industries like Volkswagen. IDE development and Order Automation Integrations for S4/HANA and ECC; ABAP development; SCPI Cloud integration. Radical change in Order Process Automation Allowing now customers to order directly from their ERP to Gonvarri and through B2B Platform.

Gonvarri E-Commerce B2B

Digital transformation РNew online channel e-commerce B2B Leading company in the transformation of flat steel and aluminum, with more than 60 years experience. It manufactures various products grouped into four business lines, with 45 factories and 20 distribution centers and offices in 19 countries. Analog client / offline Online strategy channel; Real pilot launch underway in 4 weeks, with own OEM license; E-commerce development channel 2020-21: eGonvarri; Global digital customer strategy (+20 countries, different solutions); Acquisition of licenses and migration to SAP Commerce Cloud; Strategic plan 2022-24; Online channel 50% revenue in 2024. Digital transformation: business model, clients, organizational Nowadays, the online channel is the most relevant initiative of Gonvarri’s digital transformation. Worldwide geographic growth, with a digital global customer strategy to reach 50% of the total business in 2024.

WOW Concept Marketplace

Marketplace and B2C concept, in a Phygital model E-Commerce launched for WOW Concept in just 2 months First ¨Phygital¨ shopping center in Madrid. Physical and digital merge like never before in a new concept store located in Calle Gran Via that promises to revolutionize the way of shopping. It unify the traditional ideas of the physical and digital environments when buying, in this way, WOW concept emerges as a platform that inspires a contemporary lifestyle between its own website and the 5.500 square meters that make up the physical part of the project. The idea of this cocktail is to offer the consumer a more complete experience while discovering the latest trends in fashion, beauty, decoration, gastronomy and technology. Cutting-edge technology Based on a B2C concept with Marketplace on SAP Commerce Cloud, integrated with the Mirakl Marketplace. Spartacus technology (desacople front-back), 100% mobile, integrated with Adyen as the main payment gateway. Integration with SAP CRM, Cloud Marketing and multiple digital store tools, blockchain, virtual carts and many other technologies.

Logista E-Commerce B2B

E-commerce B2B increased KPIs and sales data Leading distributor of products and services to proximity retailers in Southern Europe. The group provides services to more than 300,000 delivery points in Spain, France, Italy, Portugal and Poland, as well as in more than 45,000 point of sale terminals. Business dissatisfied with tool after implementation 2 months initial scope; +40 open issues +1 year; Total transformation of the infrastructure; Use of exclusive extensions (Flieger Commerce) for key topics; +15 SAP Commerce / Hybris expert profiles during the initiative. Radical change in KPIs performance and sales data Today, the online channel has expanded to other regions and new businesses and models; We continue working for the last 4 years providing AMS services and new implementations.

Aena Marketplace

Marketplace improves customers‚Äô experience in airports Marketplace launched for AENA allows customers to order food from restaurant points that offer food service at network airports. Thanks to this application, orders can be collected at the restaurant itself or at the airport delivery points (Boarding Gate, etc..). Marketplace Concept Digital project to improve the passenger experience, adding value to the suppliers’ commercial proposal; Based on offering customers a 360-degree offer that will improve the average sales per passenger and, therefore, add value to AENA’s suppliers. Cutting-edge technology Based on a Marketplace concept on SAP Commerce Cloud; Multi-tenant, Spartacus technology (front-back decoupled), 100% mobile. Integration SAP CRM, Cloud Marketing and multiple corporate tool.

Gonvarri E-Commerce B2B

Project РGonvarri E-Commerce B2B Digital Transformation New Online Channel E-Commerce B2B Leading company in the transformation of flat steel and aluminum, with more than 60 years experience. It manufactures various products grouped into four business lines, with 45 factories and 20 distribution centers and offices in 19 countries. Analog Client / Offline Online strategy channel Real pilot launch underway in 4 weeks, with own OEM license E-commerce development channel 2020-21: eGonvarri Global digital customer strategy (+20 countries, different solutions) Acquisition of licenses and migration to SAP Commerce Cloud Strategic plan 2022-24 Online channel 50% revenue in 2024. Digital transformation Business model, clients and organizational. Nowadays, the online channel is the most relevant initiative of Gonvarri’s digital transformation. Worldwide geographic growth, with a digital global customer strategy to reach 50% of the total business in 2024.