Industrial companies are under increasing pressure to modernize their e-commerce platforms to meet the growing expectations of B2B customers. Providing seamless, user-friendly, and scalable solutions is no longer optional—it’s essential to compete effectively in today’s market. For Iberian Votorantim, one of the largest industrial conglomerates, upgrading their e-commerce platform was a strategic move to improve customer experience and operational efficiency.

Challenges in industrial eCommerce

The industrial sector faces unique challenges in e-commerce that require tailored solutions:

• Complex data and logistics integration: Platforms must process and integrate real-time data for inventory, logistics, and order management.
• Consistent brand identity: A cohesive digital presence aligned with corporate branding builds customer trust.
  User-Centric
• Design: Platforms must prioritize usability and responsiveness to maintain engagement and efficiency.
  To address these challenges, Votorantim partnered with Digiu Digital to transform their e-commerce platform into a cutting-edge digital solution.

How Digiu Digital transformed Votorantim’s eCommerce

Digiu Digital worked closely with Votorantim to redesign their platform, focusing on usability, branding, and data accessibility. The result was a platform that met the unique needs of the industrial sector while enhancing the user experience.

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Key Enhancements in the Project

1. Visual Redesign

The platform’s design was fully updated to reflect Votorantim’s corporate branding, including its colors, typography, and overall visual style. This alignment strengthened the platform’s professional appeal and customer trust.

2. Interactive Dashboard

An interactive dashboard was introduced, enabling users to quickly access critical data and insights, significantly improving decision-making and operational efficiency.

3. Mobile Responsiveness

The platform is now fully responsive, ensuring optimal functionality on all devices, from desktops to smartphones.

4. High-Fidelity Prototyping

A high-fidelity prototype provided a detailed preview of the final system, streamlining development processes and aligning expectations between stakeholders and developers.

Rodrigo Payeras, a key contributor to the project, shared his insights:

“Our primary goal was to enhance the platform’s usability by introducing user-friendly elements and aligning it with Votorantim’s visual identity. We updated the platform’s design with the company’s colors and typography, restructured the pages for better navigation, and implemented an interactive dashboard to make key data accessible at a glance. Additionally, we ensured the platform was fully responsive across all devices.
Developing a high-fidelity prototype allowed us to provide a clear vision of the final system before development began, which significantly streamlined the production timeline for our developers.”

Rodrigo Payeras, UX/UI Designer

Impact on operations and customer relationships

The platform’s transformation delivered tangible benefits for Votorantim:

• Enhanced User Experience (UX): Simplified navigation and a responsive design improved efficiency for B2B customers.
  Stronger
• Customer engagement: The platform’s modernized design and brand consistency strengthened client trust.
• Improved operational efficiency: Real-time data integration and the new dashboard streamlined processes for internal and external users.

Industrial companies are under increasing pressure to modernize their e-commerce platforms to meet the growing expectations of B2B customers. Providing seamless, user-friendly, and scalable solutions is no longer optional—it’s essential to compete effectively in today’s market. For Votorantim, one of Brazil’s largest industrial conglomerates, upgrading their e-commerce platform was a strategic move to improve customer experience and operational efficiency.

Digiu Digital: your partner in Digital Transformation

Digiu Digital’s expertise in SAP Commerce and tailored digital solutions positions it as a leader in transforming industrial e-commerce platforms. With a customer-first approach, Digiu combines innovative design, advanced usability, and cutting-edge technology to build solutions that drive results.

Looking to modernize your e-commerce platform and exceed customer expectations? Connect with Digiu Digital today and start your transformation journey.

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