Marketplace improves customers’ experience in airports

AENA MARKETPLACE

Marketplace Concept
Digital project to improve the passenger experience, adding value to the suppliers' commercial proposal;
Based on offering customers a 360-degree offer that will improve the average sales per passenger and, therefore, add value to AENA's suppliers.

Cutting-Edge Technology
Based on a Marketplace concept on SAP Commerce Cloud;
Multi-tenant, Spartacus technology (front-back decoupled), 100% mobile. Integration SAP CRM, Cloud Marketing and multiple corporate tool

Marketplace launched for AENA
allows customers to order food from restaurant points that offer food service at network airports.
Thanks to this application, orders can be collected at the restaurant itself or at the airport delivery points (Boarding Gate, etc..).

PROJECT

PROJECT

AENA MARKETPLACE

E-commerce B2B increased KPIs and sales data

Leading distributor of products and services to proximity retailers in Southern Europe. The group provides services to more than 300,000 delivery points in Spain, France, Italy, Portugal and Poland, as well as in more than 45,000 point of sale terminals.

Business dissatisfied with tool after implementation
2 months initial scope;
+40 open issues +1 year;
Total transformation of the infrastructure;
Use of exclusive extensions (Flieger Commerce) for key topics;
+15 SAP Commerce / Hybris expert profiles during the initiative.

Radical change in KPIs performance and sales data
Today, the online channel has expanded to other regions and new businesses and models;
We continue working for the last 4 years providing AMS services and new implementations.

LOGISTA ECOMMERCE B2B

PROJECT

Leading company in the transformation of flat steel and aluminum, with more than 60 years experience. It manufactures various products grouped into four business lines, with 45 factories and 20 distribution centers and offices in 19 countries.

Analog client / offline
Online strategy channel;
Real pilot launch underway in 4 weeks, with own OEM license;
E-commerce development channel 2020-21: eGonvarri;
Global digital customer strategy (+20 countries, different solutions);
Acquisition of licenses and migration to SAP Commerce Cloud;
Strategic plan 2022-24;
Online channel 50% revenue in 2024.

Digital transformation: business model, clients, organizational
Nowadays, the online channel is the most relevant initiative of Gonvarri’s digital transformation.
Worldwide geographic growth, with a digital global customer strategy to reach 50% of the total business in 2024.

Digital transformation
New online channel
e-commerce B2B

GONVARRI E-COMMERCE B2B

PROJECT

Business dissatisfied with tool after implementation
2 months initial scope;
+40 open issues +1 year;
Total transformation of the infrastructure;
Use of exclusive extensions (Flieger Commerce) for key topics;
+15 SAP Commerce / Hybris expert profiles during the initiative.

Radical change in KPIs performance and sales data
Today, the online channel has expanded to other regions and new businesses and models;
We continue working for the last 4 years providing AMS services and new implementations.

Leading distributor of products and services to proximity retailers in Southern Europe. The group provides services to more than 300,000 delivery points in Spain, France, Italy, Portugal and Poland, as well as in more than 45,000 point of sale terminals.

SAP ECC/HANA Radical change in integrated processes

PROJECT

GONVARRI ECC/HANA

Direct Order integration to SAP ECC and S4HANA through SCPI

Leading distributor of steel products and services in Southern Europe. The group provides steel products in Spain, Portugal, Germany and United Kingdom to heavy industries like Volkswagen.

IDE development and Order Automation
Integrations for S4/HANA and ECC;
ABAP development;
SCPI Cloud integration.

Radical change in Order Process Automation
Allowing now customers to order directly from their ERP to Gonvarri and through B2B Platform.

E-Commerce launched for WOW Concept in just 2 months
First ¨Phygital¨ shopping center in Madrid. Physical and digital merge like never before in a new concept store located in Calle Gran Via that promises to revolutionize the way of shopping. It unify the traditional ideas of the physical and digital environments when buying, in this way, WOW concept emerges as a platform that inspires a contemporary lifestyle between its own website and the 5.500 square meters that make up the physical part of the project. The idea of this cocktail is to offer the consumer a more complete experience while discovering the latest trends in fashion, beauty, decoration, gastronomy and technology.

Cutting-edge technology
Based on a B2C concept with Marketplace on SAP Commerce Cloud, integrated with the Mirakl Marketplace.
Spartacus technology (desacople front-back), 100% mobile, integrated with Adyen as the main payment gateway.
Integration with SAP CRM, Cloud Marketing and multiple digital store tools, blockchain, virtual carts and many other technologies.

Marketplace and B2C concept, in a Phygital model

WOW CONCEPT MARKETPLACE

PROJECT