On May 8, 2024, Digiu Digital proudly hosted the annual CX MAD SHOW in Madrid, in strategic partnership with SAP and AUSAPE. This premier event convened leading professionals from across the industry to delve into the evolving world of customer experience (CX). The day was rich with insights, showcasing cutting-edge strategies and offering unparalleled networking opportunities.
SAP Intelligent CX: elevating business strategies
On of the unique highlights of the event was the comprehensive presentation on the SAP Intelligent CX suite, a platform revolutionizing business strategies through seamless consumer experiences and channel-less commerce. This advanced suite is transforming how businesses engage with customers, ensuring each interaction is tailored and deeply personalized.
The SAP Intelligent CX also drives operational excellence by optimizing sales and service processes. This not only enhances efficiency but also improves overall business effectiveness, allowing companies to excel in their operational capabilities. Furthermore, the suite incorporates extensive data analysis, enabling businesses to deepen their customer understanding and refine their interactions.
By leveraging these advanced tools, businesses equipped with SAP Intelligent CX are well-positioned to adapt to current demands and anticipate future shifts in the market.
Transformative solutions: SAP's winning strategy
Emilio Osete, CEO of Digiu Digital, captivated the audience with his vision on the synergy between SAP’s One Office platform and SAP Emarsys. This integration enhances digital marketing efforts by providing a framework for:
- Personalized customer journeys: focus on craft bespoke experiences that deeply resonate on a personal level. By leveraging data insights and predictive analytics, the integration ensures that every customer interaction is tailored, making the engagement directly aligned with individual preferences and behaviors.
- Efficient campaign management: simplifies the management of marketing campaigns across various channels. It automates routine tasks and optimizes the allocation of resources, ensuring campaigns are more effective and efficient.
- In-depth analytics: provides deep insights into campaign performance and customer interactions. The platform analyzes a vast array of data points to offer a comprehensive view of marketing effectiveness, enabling businesses to make informed decisions.
Introducing Digiu Marketing Boost: Transform Your Business in 12 Weeks
At the CX MAD SHOW 2024, we were excited to introduce the Digiu Marketing Boost, a SAP-certified package crafted to significantly accelerate the implementation of SAP Emarsys projects.
This dynamic package offers a comprehensive suite of features tailored to elevate and streamline your digital marketing efforts.
- Quick implementation in just 12 weeks.
- Advanced data-driven personalization in real-time.
- Omnichannel campaign automation.
- Detailed performance analysis to optimize marketing strategies.
Rapid Deployment: Digiu Marketing Boost dramatically reduces the setup time for new projects, promising full operational capacity in just 12 weeks. This swift implementation ensures that your business can quickly benefit from advanced marketing capabilities without the usual lengthy deployment times.
Real-time Personalization: At the core of Digiu Marketing Boost is its ability to harness advanced data analytics for real-time personalization. This feature allows businesses to create highly customized customer experiences by dynamically adapting content and offers based on user behavior and data insights, enhancing engagement and conversion rates.
Omnichannel Automation: This tool integrates seamlessly across all digital platforms, enabling businesses to coordinate and automate marketing efforts with precision. Whether it’s email, social media, or web interactions, Digiu Marketing Boost ensures consistent messaging and strategy deployment across all channels, improving reach and efficacy.
Comprehensive Analysis: Digiu Marketing Boost provides detailed analytics and insights, allowing businesses to continuously refine and optimize their marketing strategies. By analyzing performance data, companies can make informed decisions to improve campaign results and overall marketing effectiveness.
For more information about Digiu Marketing Boost and other SAP CX solutions, feel free to visit our product’s page or SAP‘s.
Gratitude and looking ahead
We extend our heartfelt thanks to the SAP experts—Carlos Martín, María Senabre, and Carlos Pinto—and to Ana Encinas from AUSAPE, whose efforts were instrumental in the organization of this event. Our appreciation also goes out to all participants and the Digiu Digital team, whose collaboration made this event a resounding success.
A special mention to Villa Massa for enriching our gathering with their exquisite Limoncello cocktail and an engaging mixology masterclass—a delightful addition that everyone enjoyed.
Join us on the journey to excellence
We are excited about the future as we continue to lead and innovate in the digital transformation and customer experience sectors. Next year, we will come back stronger with new ideas and advancements that will undoubtedly take the customer experience to the next level. Stay tuned for what’s to come!
At Digiu Digital, we simplify digital transformation, enabling your business to thrive in the digital era. With over 18 years of experience and more than 500 successful projects across 25+ countries, we are your go-to experts in digital commerce and CX.