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In recent years there have been remarkable advancements in technology. We are on the cusp of a new era, with artificial intelligence, virtual reality, metaverse, big data, and other cutting-edge technologies beginning to transform the way we live. They are also having a major impact on businesses, accelerating change in every industry. Even though it seems to be hard and costly at first, businesses that invest in them are seeing significantly greater returns than those that don’t.

This transformation can have many benefits for the companies, for example by reducing the time spent on operational activities. Artificial intelligence can be used to automate routine processes and tasks and reduce human error, while virtual and augmented reality can create immersive experiences. The metaverse, for instance, is a new frontier for businesses. This burgeoning virtual world is full of new opportunities for companies to engage with their customers and employees.

As the consumers are embracing these new technologies and becoming increasingly immersed in brand experiences across devices, the commerce market is being especially impacted. These technological advancements are creating a revolution in commerce that will forever change the way we shop from both online and offline channels.

The lines of distinction between online and offline are blurring in the digital world. The merger of physical and digital experiences, known as “phygital”, reduces the friction between real-world shopping experiences and e-commerce. New virtual and augmented experiences are being designed to meet customer needs in the most effective way. Moreover, this new world of Phygital Commerce also exposes consumers to more brands, products, and services than ever before. The abundance of digital devices, apps, and social media has created an ecosystem that continues to innovate at a rapid pace. As a result, customers have more choices than ever before when it comes to where they spend their money, and competing for their attention can be an increasingly complex challenge. Therefore, the personalization of the customer experience has stood out as a major differential.

According to research by McKinsey & Company, 71% of consumers expect businesses to deliver personalized interactions. And 76% are frustrated when it doesn’t happen. But delivering a customer experience that delights and engages consumers requires technology, data, and resources to design, deliver and monitor. Digiu Digital Group can provide your company with the right technologies and tools for this. For more than 16 years our experts have been helping businesses to automate and modernize their processes, and to build their strategic capabilities focused on customer experience. If you need to develop a solution that requires forward-thinking, agile teams and a partner with real expertise, then give us a call!

What does the future hold for these new technologies? What innovations will we see in the years to come? Only time will tell, but one thing is for sure: the world is changing, and technology is leading the way.

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