Marketplace and B2C concept, in a Phygital model
E-Commerce launched for WOW Concept in just 2 months
First ¨Phygital¨ shopping center in Madrid. Physical and digital merge like never before in a new concept store located in Calle Gran Via that promises to revolutionize the way of shopping. It unify the traditional ideas of the physical and digital environments when buying, in this way, WOW concept emerges as a platform that inspires a contemporary lifestyle between its own website and the 5.500 square meters that make up the physical part of the project. The idea of this cocktail is to offer the consumer a more complete experience while discovering the latest trends in fashion, beauty, decoration, gastronomy and technology.
Cutting-edge technology
Based on a B2C concept with Marketplace on SAP Commerce Cloud, integrated with the Mirakl Marketplace. Spartacus technology (desacople front-back), 100% mobile, integrated with Adyen as the main payment gateway. Integration with SAP CRM, Cloud Marketing and multiple digital store tools, blockchain, virtual carts and many other technologies.
