Digiu Digital

Combining tradition and innovation: strategic collaboration between Tramontina and Digiu Digital

In a context where cross-border collaborations are creating innovative business transformations, Tramontina, a prestigious Brazilian brand known for its quality, craftsmanship, and innovation, is preparing to establish a significant presence in Spain. With deep roots in Brazil, Tramontina symbolizes excellence and quality.

A century of quality and innovation

The story of Tramontina is marked by dedication, passion, and a constant effort to enrich daily life. Founded in 1911 in Brazil, it started as a humble iron mill and has evolved into a global icon, offering a wide range of kitchenware, cutlery, and appliances.

Tramontina’s venture into the dynamic Spanish market brings with it a heritage rich in tradition and innovation. This expansion represents a cultural bridge, introducing the warmth and vitality of Brazil into Spanish homes.

Strategic collaboration with Digiu Digital Group

Through a strategic alliance with Digiu Digital Group, Tramontina gains the tools and experience to strengthen its presence in Spain. Known for their expertise in digital transformation, digital commerce, and customer experience, Digiu Digital is the ideal partner for Tramontina.

This collaboration focuses on empowering Tramontina to thrive in Spain. From integrating warehouse operations with SAP Business One to advanced digital marketing strategies, Digiu Digital ensures that Tramontina stands out in the Spanish market.

Our expansion into Spain is a significant step towards new horizons. As we move forward, we are not only focused on commercial expansion, but also on creating a genuine connection with Spanish consumers.

We want our products to be an integral part of their daily lives and to reflect the quality that the Tramontina brand represents. I am filled with pride and excitement to lead this initiative, which allows me to combine my passion for innovation and business growth. This partnership with Digiu Digital and our entry into the Spanish market is a strategic step.

We chose Digiu Digital Group as our partner due to their proven experience with SAP Business One, integrations, and in achieving results. Their comprehensive approach to technology and marketing, aligned with our shared ethos of innovation, makes them the natural choice. As a result, the Spanish market is ready to witness a convergence of tradition, innovation, and customer centricity.

Emilio Osete, CEO of Digiu Digital Group, on the Collaboration:

Tramontina's entry into the Spanish market marks a pivotal moment for both entities. We feel honored to support Tramontina's expansion with a wide range of services that include warehouse integration, e-commerce solutions, and strategic marketing initiatives. Our commitment to excellence and innovation aligns perfectly with Tramontina's values, forging a partnership that truly embodies our shared vision

The role of the Brazil-Spain Chamber of Commerce

The Brazil-Spain Chamber of Commerce acts as a key facilitator in this collaboration, promoting commercial ties between both nations. This institution demonstrates how commercial relationships can drive cross-border growth and innovation, reinforcing the vision of improving bilateral relations between Brazil and Spain.

This alliance between Tramontina and Digiu Digital Group is not only a step towards commercial expansion but also an advancement in creating deeper cultural and commercial relations between Brazil and Spain. With the combination of tradition, innovation, and customer-centricity, Tramontina is poised to leave an indelible mark on the Spanish market, supported by the experience and knowledge of Digiu Digital.