On October 18th, 2023, the renowned AUSAPE CX group hosted a virtual event that brought together leaders and professionals from the e-commerce sector. From the comfort of their workplaces and homes, participants connected to share and learn about the latest trends and tools in the world of e-commerce.
The virtual event kicked off with welcoming words from Iciar Balza, coordinator of the CX group and head of eCommerce at Gonvarri. Shortly after, Miguel Uhagón, CX Solution Expert at SAP, spoke to emphasize the importance of SAP Commerce Cloud. This solution, more than just an e-commerce platform, represents a strategic tool for innovation, leveraging valuable data with the aim of enhancing outcomes and customer experience in the digital world.
Breaking linguistic barriers
One of the highlights was the presentation by Emilio Osete, CEO of Digiu Digital Group. Osete introduced the “Composable Storefront Multilanguage,” a tool designed to address the native multilingual gap in SAP’s Composable Storefront. With the promise to automatically translate the SAP Commerce frontend into any language within just 24 to 48 hours, this tool emerges as a game-changer for companies aiming to globalize their reach.
Beyond the presentations, there was an emphasis on the need to maintain a multilingual knowledge base, recognizing that language can be a barrier but also an entryway to new markets. Tools like the Composable Storefront Multilanguage aim to simplify and make this linguistic expansion more profitable. The event, filled with interaction and valuable insights, concluded leaving attendees with a clearer vision of the future of e-commerce and how current tools and solutions can be used to maximize growth and expansion potential in the global market.
In times when digitalization and globalization are advancing rapidly, events like the one from AUSAPE CX Group become essential meeting points. The shared learnings, along with the innovative solutions presented, set the course for an ever-evolving sector. Now, more than ever, companies have at their disposal tools and strategies to face the challenges of global e-commerce.