Digiu Digital

AUSAPE CX Group highlights innovation in the e-commerce sector in a virtual event.

Last month, the AUSAPE Customer Experience (CX) working group meeting, organized by Digiu Digital, brought together leaders and experts from the e-commerce sector. This virtual meeting represented a unique opportunity to exchange experiences and gain knowledge about the latest and groundbreaking tools in e-commerce.

The virtual session began with a welcome speech by Iciar Balza, the CX group coordinator and eCommerce manager at Gonvarri Industries. Shortly after, Miguel Uhagón, SAP’s CX Solution Expert, highlighted the essential role of SAP Commerce Cloud in the current e-commerce landscape. More than an e-commerce platform, this solution represents a strategic tool for innovation, leveraging valuable data with the aim of improving results and the customer experience in the digital world.

SAP also emphasized the crucial importance of “Intelligent CX” to maximize the value of each customer’s lifecycle. This innovative approach not only improves interaction with consumers across all touchpoints but also uses advanced analytics and machine learning to anticipate future customer needs, personalize offers, and optimize business processes in real-time.

Breaking language barriers

The event also featured a presentation by Emilio Osete, CEO of the Digiu Digital group. Emilio introduced the “”Composable Storefront Multilanguage” product, a tool that emerges as an innovative solution to facilitate standard translation in the language needed for SAP Commerce Cloud. With the promise of automatically translating the SAP Commerce interface into any language in just 24 to 48 hours, the tool stands out as a game-changer for companies seeking to globalize their reach.

Having an e-commerce in various languages is also part of a customer experience strategy, understanding that language can be a barrier but also a gateway to new markets. Tools like the “Composable Storefront Multilanguage” seek to facilitate and make this linguistic expansion more profitable.