DIGIU Digital participated at the AUSAPE Forum 2022, which took place on June 1st and 2nd. The event was an opportunity for the participants to meet people, share knowledge, listen to lectures and learn from the experiences of their colleagues.
AUSAPE is an association that brings together clients, partners and providers of SAP solutions in Spain. The AUSAPE Forum is held every year and is in its XVII edition. This year it brought together more than 300 companies, 55 of them sponsors, making a total of almost 1,000 attendees.
On the second day of the Forum, Emilio Osete, General Director of DIGIU Digital, led a CX session where DIGIU proposed the creation of the first AUSAPE Customer Experience Solutions working group, with clients, partners and SAP Spain. This group will be led by Icíar Balza, head of ecommerce at Gonvarri Industries, and María Javierre, CX Head of SAP Spain. The objective will be to bring information about the Customer Experience in the digital age, discuss the evolution of the customer experience during the last decade and how important it is for companies to take advantage of new technologies and services to better serve their customers.
To contrast real experiences in a very diverse ecosystem of solutions, and learn about SAP’s strategies and initiatives in areas such as Customer Experience, are also part of this new initiative. Finally, create a network to share this information with other members of AUSAPE.
“This is a much-needed initiative, it opens up not only to customers, but also to SAP itself, as well as partners and other collaborators. Sharing enriches, especially in such a lively and changing ecosystem in everything that has to do with e-Commerce Solutions, CRM/Sales and Services, and Marketing. For DIGIU it is an honor to contribute to the launch of this group and to have the support of Icíar and María Javierre. The group could not be in better hands. We will surely be adding a lot of knowledge and, together, we hope to help companies attract and retain customers through the use of Customer Experience solutions. We are excited about this new initiative!”declared Emilio Osete.