Aena
Marketplace Improve Customer's Experience in Airports
About Customer
Aena, S.A. (formerly Aena Aeropuertos, S.A.) is a state trading company that manages Spanish airports and heliports of general interest and, through its subsidiary, Aena Internacional, participates in the management of 15 airports in different countries.
Customer need
Marketplace Concept. Digital project to improve the passenger experience, adding value to the suppliers’ commercial proposal.
Based on offering customers a 360-degree offer that will improve the average sales per passenger and, therefore, add value to AENA’s suppliers.
Our Proposals
- Online strategy channel
- Real pilot launch underway in 4 weeks, with own OEM license
- E-commerce development channel 2020-21: eGonvarri
- Global digital customer strategy (+20 countries, different solutions)
- Acquisition of licenses and migration to SAP Commerce Cloud
- Strategic plan 2022-24
- Online channel 50% revenue in 2024
Our Actions
Based on a Marketplace concept on SAP Commerce Cloud;
Multi-tenant, Spartacus technology (front-back decoupled), 100% mobile. Integration SAP CRM, Cloud Marketing and multiple corporate tool.
Results
Marketplace launched for AENA. Allows customers to order food from restaurant points that offer food service at network airports.
Thanks to this application, orders can be collected at the restaurant itself or at the airport delivery points (Boarding Gate, etc..).
Digiu fue fundamental en nuestro proceso de transformación digital, no solo en la implementación de un nuevo canal -ecommerce B2B- y en la integración de nuestros procesos, sino también en la estructuración de un plan estratégico para nuestro modelo de negocio y clientes.