On September 25, 2024, Emilio Osete, CEO of Digiu Digital, delivered an engaging webinar webinar titled “How to Retain Customers: Intelligent CX Strategies,” where he shared his vision on how companies can not only retain customers but also build long-term loyalty using advanced technology.
Reflections from Emilio Osete
During his presentation, Emilio reflected on the growing need to focus on the customer as the core driver of business growth. In his words:
The companies that thrive today are not just the ones selling products, but those that understand their customers, anticipate their needs, and deliver personalized, meaningful experiences.
He emphasized that in the era of digital transformation, Customer Experience (CX) tools have become essential rather than optional. Emilio noted that the ability to segment, personalize, and automate marketing processes is what allows businesses to stand out and ensure their longevity in the market.
Key Takeaways from the Webinar
- The Importance of SAP Emarsys: Emilio highlighted how SAP Emarsys is a crucial solution for automating marketing campaigns and delivering personalized omnichannel experiences. This tool not only helps improve customer retention but also doubles revenue by creating interactions that truly resonate with each individual customer.
- Real-time measurable results: With Emarsys, companies can track every customer interaction in real time and measure its impact. This enables continuous optimization of strategies and ensures more effective campaigns.
- ‘Digiu Marketing Boost’ Packaged Solution: Complementing Emarsys, Digiu Digital introduced its SAP-certified solution, Digiu Marketing Boost. This packaged solution allows companies to quickly and effectively implement advanced marketing strategies, ensuring tangible results in a short time. Digiu Marketing Boost simplifies campaign implementation, maximizing return on investment and aligning marketing efforts with business goals.
Acknowledgments and Video Access
We would like to extend a special thank you to Byte TI Magazine for organizing this event, and to all the attendees who joined us live. For those who missed it or would like to revisit the content shared by Emilio Osete, you can access the full webinar video.
We are confident that these tools and strategies can make a significant difference for any company looking to retain and build customer loyalty in an increasingly competitive market. We look forward to continued collaboration with all of you in the future!
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At Digiu Digital, we believe in making digitization as simple as possible.
We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe.
Contact us and discover how we can simplify digitalization for your company.