On November 6th, at CoworkSpace Madrid, we hosted the event “Enchant Your Customers,” where magic and SAP Customer Experience (CX) solutions came together to show brands how to transform their relationship with customers. Inspired by the world of Harry Potter, the event featured a fantastical setting: spells, wands, and magical elements that transported attendees to an extraordinary environment. Our speakers, Emilio Osete and Pau Virós, donned wands and glasses, guiding participants through this unique experience and showcasing the power of SAP CX as the “magic” behind every company’s commercial success.
Exploring the Magic of SAP CX with Emilio and Pau
Emilio Osete, CEO of Digiu Group, led a dynamic session where each SAP CX solution was presented as a “spell” inspired by Harry Potter characters. Through creative storytelling, Emilio demonstrated how tools like SAP Sales Cloud, Emarsys, and Commerce Cloud provide an integrated platform that allows businesses to attract, retain, and transact with their customers in an authentic and efficient way. With practical examples, Emilio showed how SAP CX helps companies build lasting relationships, optimize customer service, and make data-driven decisions, directly impacting sales conversion and customer retention.
Customer loyalty is not bought, it’s built in every interaction.
Meanwhile, Pau Virós, eCommerce Manager at Abacus, shared how the implementation of SAP Commerce Cloud transformed their business by creating a personalized shopping experience for their customers. Through practical cases, such as a school needing educational materials or a public library looking for new collections, Pau demonstrated how Abacus has met the specific needs of sectors like education and culture, facilitating quick and intuitive purchases. SAP Commerce Cloud not only optimizes the efficiency of the purchasing process but also allows Abacus to expand its market by adapting to each customer’s requirements and enhancing their user experience.
Conclusions
The event showcased how SAP CX offers a competitive advantage for any business looking to build meaningful relationships with customers. With its personalization and analytics capabilities, SAP CX enables businesses to anticipate customer needs, optimize the experience at every touchpoint, and ultimately increase satisfaction and loyalty. Emilio and Pau’s presentations made it clear that SAP CX solutions not only enchant customers but also drive business growth.
When personalization and efficiency come together, we create unique experiences that drive loyalty.
Acknowledgments
We would like to thank all attendees and CoworkSpace for the excellent setting that allowed us to live this magical experience. We are already planning new events to continue sharing the latest innovations in customer experience.
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At Digiu Digital, we believe in making digitization as simple as possible.
We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe.
Contact us and discover how we can simplify digitalization for your company.