Digiu Digital

Industrial companies are under increasing pressure to modernize their e-commerce platforms to meet the growing expectations of B2B customers. Providing seamless, user-friendly, and scalable solutions is no longer optional—it’s essential to compete effectively in today’s market. For Iberian Votorantim, one of the largest industrial conglomerates, upgrading their e-commerce platform was a strategic move to improve customer experience and operational efficiency. Challenges in industrial eCommerce The industrial sector faces unique challenges in e-commerce that require tailored solutions: Complex data and logistics integration: Platforms must process and integrate real-time data for inventory, logistics, and order management. Consistent brand identity: A cohesive digital presence aligned with corporate branding builds customer trust.User-Centric Design: Platforms must prioritize usability and responsiveness to maintain engagement and efficiency.To address these challenges, Votorantim partnered with Digiu Digital to transform their e-commerce platform into a cutting-edge digital solution. How Digiu Digital transformed Votorantim’s eCommerce Digiu Digital worked closely with Votorantim to redesign their platform, focusing on usability, branding, and data accessibility. The result was a platform that met the unique needs of the industrial sector while enhancing the user experience. https://digiudigital.com/wp-content/uploads/2024/11/Design-sem-nome-12.mp4 Key Enhancements in the Project 1. Visual Redesign The platform’s design was fully updated to reflect Votorantim’s corporate branding, including its colors, typography, and overall visual style. This alignment strengthened the platform’s professional appeal and customer trust. 2. Interactive Dashboard An interactive dashboard was introduced, enabling users to quickly access critical data and insights, significantly improving decision-making and operational efficiency. 3. Mobile Responsiveness The platform is now fully responsive, ensuring optimal functionality on all devices, from desktops to smartphones. 4. High-Fidelity Prototyping A high-fidelity prototype provided a detailed preview of the final system, streamlining development processes and aligning expectations between stakeholders and developers. Rodrigo Payeras, a key contributor to the project, shared his insights: “Our primary goal was to enhance the platform’s usability by introducing user-friendly elements and aligning it with Votorantim’s visual identity. We updated the platform’s design with the company’s colors and typography, restructured the pages for better navigation, and implemented an interactive dashboard to make key data accessible at a glance. Additionally, we ensured the platform was fully responsive across all devices. Developing a high-fidelity prototype allowed us to provide a clear vision of the final system before development began, which significantly streamlined the production timeline for our developers.” Rodrigo Payeras, UX/UI Designer Impact on operations and customer relationships The platform’s transformation delivered tangible benefits for Votorantim: Enhanced User Experience (UX): Simplified navigation and a responsive design improved efficiency for B2B customers.Stronger Customer engagement: The platform’s modernized design and brand consistency strengthened client trust. Improved operational efficiency: Real-time data integration and the new dashboard streamlined processes for internal and external users. Industrial companies are under increasing pressure to modernize their e-commerce platforms to meet the growing expectations of B2B customers. Providing seamless, user-friendly, and scalable solutions is no longer optional—it’s essential to compete effectively in today’s market. For Votorantim, one of Brazil’s largest industrial conglomerates, upgrading their e-commerce platform was a strategic move to improve customer experience and operational efficiency. Digiu Digital: your partner in Digital Transformation Digiu Digital’s expertise in SAP Commerce and tailored digital solutions positions it as a leader in transforming industrial e-commerce platforms. With a customer-first approach, Digiu combines innovative design, advanced usability, and cutting-edge technology to build solutions that drive results. Looking to modernize your e-commerce platform and exceed customer expectations? Connect with Digiu Digital today and start your transformation journey. Learn more about our solutions Explore our success stories and tailored services.

SAP ECC/HANA Radical change in integrated processes Direct Order integration to SAP ECC and S4HANA through SCPI Leading distributor of steel products and services in Southern Europe. The group provides steel products in Spain, Portugal, Germany and United Kingdom to heavy industries like Volkswagen. IDE development and Order Automation Integrations for S4/HANA and ECC; ABAP development; SCPI Cloud integration. Radical change in Order Process Automation Allowing now customers to order directly from their ERP to Gonvarri and through B2B Platform.

Digital transformation – New online channel e-commerce B2B Leading company in the transformation of flat steel and aluminum, with more than 60 years experience. It manufactures various products grouped into four business lines, with 45 factories and 20 distribution centers and offices in 19 countries. Analog client / offline Online strategy channel; Real pilot launch underway in 4 weeks, with own OEM license; E-commerce development channel 2020-21: eGonvarri; Global digital customer strategy (+20 countries, different solutions); Acquisition of licenses and migration to SAP Commerce Cloud; Strategic plan 2022-24; Online channel 50% revenue in 2024. Digital transformation: business model, clients, organizational Nowadays, the online channel is the most relevant initiative of Gonvarri’s digital transformation. Worldwide geographic growth, with a digital global customer strategy to reach 50% of the total business in 2024.

Marketplace and B2C concept, in a Phygital model E-Commerce launched for WOW Concept in just 2 months First ¨Phygital¨ shopping center in Madrid. Physical and digital merge like never before in a new concept store located in Calle Gran Via that promises to revolutionize the way of shopping. It unify the traditional ideas of the physical and digital environments when buying, in this way, WOW concept emerges as a platform that inspires a contemporary lifestyle between its own website and the 5.500 square meters that make up the physical part of the project. The idea of this cocktail is to offer the consumer a more complete experience while discovering the latest trends in fashion, beauty, decoration, gastronomy and technology. Cutting-edge technology Based on a B2C concept with Marketplace on SAP Commerce Cloud, integrated with the Mirakl Marketplace. Spartacus technology (desacople front-back), 100% mobile, integrated with Adyen as the main payment gateway. Integration with SAP CRM, Cloud Marketing and multiple digital store tools, blockchain, virtual carts and many other technologies.

E-commerce B2B increased KPIs and sales data Leading distributor of products and services to proximity retailers in Southern Europe. The group provides services to more than 300,000 delivery points in Spain, France, Italy, Portugal and Poland, as well as in more than 45,000 point of sale terminals. Business dissatisfied with tool after implementation 2 months initial scope; +40 open issues +1 year; Total transformation of the infrastructure; Use of exclusive extensions (Flieger Commerce) for key topics; +15 SAP Commerce / Hybris expert profiles during the initiative. Radical change in KPIs performance and sales data Today, the online channel has expanded to other regions and new businesses and models; We continue working for the last 4 years providing AMS services and new implementations.

Marketplace improves customers’ experience in airports Marketplace launched for AENA allows customers to order food from restaurant points that offer food service at network airports. Thanks to this application, orders can be collected at the restaurant itself or at the airport delivery points (Boarding Gate, etc..). Marketplace Concept Digital project to improve the passenger experience, adding value to the suppliers’ commercial proposal; Based on offering customers a 360-degree offer that will improve the average sales per passenger and, therefore, add value to AENA’s suppliers. Cutting-edge technology Based on a Marketplace concept on SAP Commerce Cloud; Multi-tenant, Spartacus technology (front-back decoupled), 100% mobile. Integration SAP CRM, Cloud Marketing and multiple corporate tool.