The first meeting of AUSAPE’s new Customer Experience working group took place on November 15th. AUSAPE is an association that brings together clients, partners and providers of SAP solutions in Spain, and has several operational working groups that work around different SAP solutions and their application in specific sectors of activity, providing an exclusive forum for debate, exchange of knowledge and best practices in the implementation of SAP systems and solutions. The CX Group was presented by Digiu Digital in June, at the AUSAPE Forum 2022 and turned out to be a success, counting on the support of important companies and SAP. The meeting was guided by Iciar Balza, Head of eCommerce at Gonvarri Industries and coordinator of the Group and had the participation of Catarina Pinto da Silva, Carlos Pinto, María Senabre and Paolo Duci: managers of the four divisions of SAP CX (Commerce, marketing, sales and services). Representing AUSAPE, were Juan Ignacio Luengo, Director of Operations and Aida Bautista, Coordinator of the AUSAPE’s working Groups. In the session, SAP put the focus on the concepts that will guide the strategy of the company: transformation, experience and sustainability, and explained the customer data solutions, the importance of activate data in other applications to create contextualized journeys, the roadmap of SAP commerce cloud, putting the emphasis on sustainable commerce, experience-led commerce, tighter end to end integrations, agile commerce platform and the importance of trust, privacy and efficiency in the processes, how to maximize the customer data lifetime value with connected services and other topics related with the future of SAP CX solutions. After the SAP presentation, Iciar Balza and Emilio Osete, CEO of Digiu Digital Group, presented the Gonvarri Industries case study, about the process of implementing a B2B eCommerce channel for industrial customers. They shared the strategies adopted in the digital transformation of the company, the roadmap of the initiatives, the results until now and what the next steps will be. The meeting ended with a space for questions and answers and, finally, was proposed planning and a calendar for the next group activities, which the topics should be E-Commerce, Sales & Services, Marketing, and Data. It was also proposed that the next events will count with an invitation for market protagonists to share their success stories, as well as the participation of customer cases in each section. Emilio Osete, CEO of Digiu Digital Group, commented: “This group is a great opportunity to better understand and leverage the full potential of SAP CX solutions. Our goal is also to learn from each other and share knowledge and experiences. We are proud and honored to have started this initiative and to be part of this group with Gonvarri and with SAP Spain”.
On the 26th and 27th of October, Digiu Digital participated in the eShow Madrid, part of the leading congress of the IT sector in south Europe, the Madrid Tech Show, where specialists from various IT sectors meet: Cloud, Cybersecurity, Big Data, IA, Data Centers, E-Commerce and Digital Marketing. According to Emilio Osete, the CEO of the Digiu Digital group, “It was a unique opportunity to discuss the future of e-commerce with Alexander Graf, the Co-CEO and Co-Founder of Spryker, and one of our partners in Digital Commerce”. Following Alexander Graf´s words: “It was a pleasure to return to Spain, where I could see that the country has immense potential to bring the sector to the forefront of international digital commerce”. On the other hand, the two directors agree in thinking that, in 2023, most companies will prioritize the creation of B2C marketplaces because success will come when you control access to consumers. So, even though investment in marketplaces is expected to continue to increase, it will be important to consider the journey from a customer perspective and not only optimize for the retailer. That’s why Emilio Osete thinks that the Customer Experience Solutions are going to grow in the next years. In his words: “En 2023, en un contexto de hiperinflación mundial y tras más de 2 años desde la pandemia, todas las empresas deben revisar sus estrategias de omnicanalidad para optimizar al máximo todo el potencial de compra de sus clientes, los cuales esperan una experiencia in-store que también tiene que ver con las opciones de entrega desde el canal online, demandando por tanto una combinación de estrategias online y retail (“Phygital”). Mobile, social commerce y tecnología inmersiva en tienda van a ser las palancas de crecimiento, donde va a ser clave navegar en un entorno económico mundial inestable, con múltiples estrategias en paralelo. Y en este contexto, será clave la personalización a la hora de incrementar la vinculación de los clientes con la marca”. About Digiu Digiu Digital is a technology consulting firm that designs, develops and operates digital projects with one mission: to make digitalization as simple as possible. We are specialists in digital transformation and digital commerce, helping businesses to automate and modernize their processes, and build their strategic capabilities focused on customer experience. Leader in SAP Customer Experience in southern Europe, and is the first Spryker partner in Iberia market. Headquartered in Madrid, Spain and with offices in Germany and Brazil, the company has a unique background: +16 years working with Digital Commerce and one of the biggest portfolios in the digital space, with +500 digital innovative projects across +15 countries. With a multicultural team, Digiu covers end-to-end digital services, from strategy to implementation. Our team is expert in commerce and SAP Solutions, but also have excellent skills in different technologies that are essential to optimize the implementation of any software, such as Java / Spring, PHP, Angular, React, Vue.js, Node.js, Symfony, Twig, Laravel, Azure, AWS, Google Cloud, PWA, iOS and Android. Our consultants master the dynamics of different industries and go deep to understand the specific needs of organizations, providing personalized service and maintaining a close and lasting relationship with our customers. Digiu Digital is the perfect partner for companies that need to develop a solutions that requires forward-thinking, agile teams and real expertise. About Spryker Spryker is the leading composable commerce platform for enterprises with sophisticated business models and facilitates growth, innovation and differentiation. Designed specifically for sophisticated transactional business, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach. It provides businesses with the flexibility to adapt, scale and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, Thing Commerce and Unified Commerce, Spryker has empowered 150+ enterprise customers around the world. In 2022, Spryker has been classified as a “Visionary” in the Gartner® Magic Quadrant as well as a “Leader in Composable Commerce” in its report “Critical Capabilities for Digital Commerce”.
The long-awaited eShow Madrid 22, the fastest-growing eCommerce and digital marketing event in Europe, held its 2nd edition on October 26th and 27th. More than 8,000 professionals attended the IFEMA fairgrounds in Madrid, showing once again its clear commitment to this booming sector. Publicis Groupe España once again participated in the fair: Publicis Groupe’s commerce division, Publicis Commerce, directed by José Luis Ferrero, organized the first retail media congress and fair, the Retail Media Show, in the Publicis Commerce Theatre. In this space, professionals from different areas shared in various presentations and round tables their vision on this trend, which is growing like crazy in recent times. Major brands such as Coca Cola, Bimbo, Samsung, Mahou, Mondelez and L’Oréal, among others, participated in the conversation, as well as retailers such as WOW, Promofarma, Dia and Carrefour. Also present were leading retail media technology companies such as CitrusAd, Criteo and RelevanC, who presented their latest innovations to accelerate their adoption in Spain. In addition, experts discussed how emerging technologies enable and accelerate the omnichannel of physical and online points of sale through the case of Socloz, for example, or the use of WhatsApp as a transaction and loyalty accelerator with ChatWith.io. Strategies for connecting with Generation Z and female audiences In other round tables, Publicis Commerce brought together spokespeople from brands such as Renault and Samsung to address the issue of the new generations. Initiatives such as JASP (from Renault) or the strategies of the technology company with Ibai Llanos in social networks marked the debate on how to reach young people. The world of healthcare was represented at eShow Madrid 22 by professionals from Haleon, the new commercial name of GSK’s new consumer division, and companies from the social-professional economy such as ILUNION, a reference in the balance between economic and social aspects and a leader in diversity with a business model that is unique in the world. For its part, Stellantis conveyed its vision of how the future of retail will be applied to the purchase of motor vehicles and automobiles, where the influence of digital is not only in the information part but also in the transactional part. Meanwhile, platforms such as ShowroomPrivé Ads presented initiatives that allow them to impact the female audience in a segmented way. As a novelty, Vtex, an ecommerce and innovation company, presented in a native way how its platform allows retail media actions within the platform as well as live shopping as a very successful solution. Pioneering retail media companies star in the second day of eShow Madrid On the second day of eShow Madrid 22, Adigital, Spanish Association of Digital Economy, shared the results of its latest studies to create in Spain an optimal environment for the development and growth of the digital economy, which allows to achieve a more open, competitive and sustainable society. Innovative strategies were also presented, such as that of ebike.es, an e-commerce platform for electric bikes that, thanks to ChatwithIO and its WhatsApp solution, has accelerated its omnichannel sales. Amazon Advertising, a pioneer in retail media, was also present at Theatre Publicis Commerce, and Glovo and Quick Commerce could not miss their space. The heads of the supermarket Dia, which thanks to its initiatives has become one of the most innovative companies in retail media and commerce in general, explained how they have managed to put their platform close to the consumer both with physical stores and through Plaza de Dia on Amazon, as well as through Glovo and its own digital transactional ecosystem. The importance of omnichannel for the future Within the framework of eShow, the companies Spryker and DIGIU Digital also played a leading role. Spryker, a platform specialized in “composable commerce” for companies, launched its predictions for 2023 through one of its CEOs, Alexander Graf. “Many brands are realizing that while Amazon may have been a necessary evil in the past, in the future they will only grow and succeed when they control access to consumers, not through third-party sellers. Having this direct relationship with the consumer will be so important, that many companies will prioritize creating a B2C marketplace of their own, which will not be easy to execute,” he said. Although investment in marketplaces is expected to continue to grow, and it is good to optimize sales, we must consider the buying process from the buyer’s perspective. A proprietary marketplace, including proprietary inventory, is not a small change but a total transformation of the business model, let’s not forget,” he concluded. For his part, Emilio Osete, co-founder and CEO of the DIGIU Digital group, said: “In 2023, in a context of global hyperinflation and after more than 2 years since the pandemic, all companies must review their omnichannel strategies to optimize to the maximum all the buying potential of their customers, who expect an in-store experience that also has to do with delivery options from the online channel, thus demanding a combination of online and retail strategies (Phygital).” “Mobile, social commerce and immersive in-store technology are going to be the levers of growth, where it will be key to navigate in an unstable global economic environment, with multiple strategies in parallel. And in this context, personalization will be key to increasing customer engagement with the brand,” he said. Black Friday, an opportunity for e-commerce businesses The keys to Black Friday and e-commerce in 2023 were also discussed at another table moderated by Prestashop and attended by Product Hackers, MaterialEscolar.es and The Sensory Lab. Topics such as Growth Hacking, sensory experiences at the physical point of sale and competing with the big names in eCommerce by being a specialist store were part of the debate. New trends and innovations also had their place with Ghop, a Spanish smart store model that operates autonomously; Tiendeo, the geopositioned communication solution for promotions and brochures of physical retailers, as well as the upcoming opening of the Czech food specialist, Sezamo, which will open in Madrid soon with its market purchasing solution with more than
Digiu Digital participates, on October 26th and 27th, in the E-SHOW Madrid 2022, the largest e-commerce fair in southern Europe. In this edition, Digiu shares the stand with Spryker, a strategic partner in digital commerce. As experts in Customer Experience and Digital Commerce, Digiu is proud to be alongside and be the first partner in Iberia of the company that has just been classified as a “Visionary” in the Gartner® Magic Quadrant as well as a “Leader in Composable Commerce” in its report “Critical Capabilities for Digital Commerce”. The same work philosophy unites both companies: agile, scalable, modular, flexible, business-focused and hyper-customizable. Emilio Osete, co-founder and CEO of Digiu, and Alexander Graf, co-founder and Co-CEO of Spryker, are present at the event to welcome visitors and talk about composable commerce and digital transformation. According to Emílio, “Being at this fair together with Spryker, an important and strategic partner for us, makes us proud. We are delighted to participate in this great event and have the opportunity to talk with our customers, partners and visitors. of the fair about the e-commerce of the future.” About Digiu Digital Technology boutique with 20 years of experience redefining business models. Composed by a team of experts with an international profile and the ability to tackle complex multi-technology projects in the areas of digital commerce, digital transformation, customer strategy, digital products, and software development. Based in Spain, Brazil and Germany, Digiu Digital is the leader in SAP Customer Experience in southern Europe, by projects implemented, and is the first Spryker partner in Iberia.
DIGIU Digital, a leading provider of digital transformation solutions, is proud to announce its sponsorship of the XVII edition of the AUSAPE Forum, one of the most prominent events in the SAP community in Spain. The Forum serves as a meeting point for clients, partners, and providers of SAP solutions, who gather to share knowledge and insights and promote best practices in the field. The theme of this year’s AUSAPE Forum is “Digital Humans,” which explores the interaction between humans and technology in the context of the digital age. As a sponsor of the event, DIGIU Digital will be presenting a thematic session on June 2, entitled “CX – The customer experience in the digital age.” This session will delve into the latest trends and best practices in delivering exceptional customer experiences in a rapidly evolving digital landscape. The AUSAPE Forum will take place on June 1 and 2 at the Seville Conference and Exhibition Center, and will feature a diverse range of sessions and workshops focused on SAP solutions and related technologies. The event provides an excellent opportunity for attendees to network with peers, learn about the latest trends and innovations in the field, and gain valuable insights from industry experts and thought leaders. As a company dedicated to delivering innovative digital transformation solutions, DIGIU Digital is thrilled to be a part of this year’s AUSAPE Forum and looks forward to sharing its insights and expertise with attendees. The company’s participation in the event reflects its ongoing commitment to supporting the SAP community and helping organizations of all sizes leverage the power of technology to drive growth, efficiency, and innovation. Follow the video of the event and get to know everything that happened: The event will be held on June 1 and 2 at the Seville Conference and Exhibition Center.