Ensuring smooth operations and exceptional customer satisfaction is a top priority for businesses striving to stay competitive. CX Monitoring, developed by Digiu Digital in partnership with Meisters Solutions, offers a transformative approach to operational management. Combining real-time monitoring, tailored alerts, and actionable insights, it allows businesses to anticipate and resolve issues before they escalate, driving efficiency and satisfaction across the board. How CX Monitoring Works CX Monitoring empowers businesses to proactively manage their operations. By tracking processes in real time, it identifies potential problems—such as system errors, stock discrepancies, or failed transactions—and alerts your team to take immediate action. This shift from reactive problem-solving to preventive management ensures fewer disruptions, reduced operational costs, and a better overall customer experience. Additionally, seamless integration with systems like SAP Commerce ensures your business benefits from enhanced capabilities without the challenges of a complex implementation. Benefits of CX Monitoring Proactive Problem Management Resolve issues before they impact your operations or customers, minimizing downtime and reducing complaints. Comprehensive Operational Oversight Set up notifications specific to your business needs and gain detailed insights to optimize processes. Tailored Alerts and Reports From order management to customer interactions, CX Monitoring provides complete visibility into every step of your operations. Customer Satisfaction and Cost Savings Proactively addressing challenges not only keeps customers happy but also reduces costs associated with reactive issue resolution. Success Stories Logista: Optimized Logistics Across Europe With CX Monitoring, Logista resolved over 40 critical operational issues in just two months. By streamlining order automation and integrating seamlessly with SAP systems, the company sustained KPI growth and expanded its online sales operations. Toys“R”Us: Revolutionized E-Commerce Operations The product helped fix checkout errors, address stock issues, and improve drop-shipping processes for Toys“R”Us. These improvements led to better customer experiences and higher operational efficiency. German Baby Products Retailer: Proactive Complaint Management This retailer used CX Monitoring’s tailored alerts to reduce transaction errors and complaints, ensuring smoother operations and happier customers. Webinar Recap: CX Monitoring in focus On November 26, 2024, we hosted a webinar to showcase how this product transforms business operations. Featuring Jaf Aguiar Gonçalves, SAP Commerce Solutions Architect at Logista, the session highlighted how proactive monitoring improves operational efficiency and enhances customer satisfaction. Why Choose CX Monitoring? This solution isn’t just about fixing problems—it’s about preventing them. Backed by the expertise of Digiu Digital and Meisters Solutions, and supported by 24/7/365 global assistance, it is designed for businesses that aim to stay ahead in competitive markets. Don’t let operational issues disrupt your business. With CX Monitoring, you can proactively manage challenges, improve customer experiences, and streamline your processes. Contact us today for a personalized demo and see the difference it can make!
Industrial companies are under increasing pressure to modernize their e-commerce platforms to meet the growing expectations of B2B customers. Providing seamless, user-friendly, and scalable solutions is no longer optional—it’s essential to compete effectively in today’s market. For Iberian Votorantim, one of the largest industrial conglomerates, upgrading their e-commerce platform was a strategic move to improve customer experience and operational efficiency. Challenges in industrial eCommerce The industrial sector faces unique challenges in e-commerce that require tailored solutions: Complex data and logistics integration: Platforms must process and integrate real-time data for inventory, logistics, and order management. Consistent brand identity: A cohesive digital presence aligned with corporate branding builds customer trust.User-Centric Design: Platforms must prioritize usability and responsiveness to maintain engagement and efficiency.To address these challenges, Votorantim partnered with Digiu Digital to transform their e-commerce platform into a cutting-edge digital solution. How Digiu Digital transformed Votorantim’s eCommerce Digiu Digital worked closely with Votorantim to redesign their platform, focusing on usability, branding, and data accessibility. The result was a platform that met the unique needs of the industrial sector while enhancing the user experience. https://digiudigital.com/wp-content/uploads/2024/11/Design-sem-nome-12.mp4 Key Enhancements in the Project 1. Visual Redesign The platform’s design was fully updated to reflect Votorantim’s corporate branding, including its colors, typography, and overall visual style. This alignment strengthened the platform’s professional appeal and customer trust. 2. Interactive Dashboard An interactive dashboard was introduced, enabling users to quickly access critical data and insights, significantly improving decision-making and operational efficiency. 3. Mobile Responsiveness The platform is now fully responsive, ensuring optimal functionality on all devices, from desktops to smartphones. 4. High-Fidelity Prototyping A high-fidelity prototype provided a detailed preview of the final system, streamlining development processes and aligning expectations between stakeholders and developers. Rodrigo Payeras, a key contributor to the project, shared his insights: “Our primary goal was to enhance the platform’s usability by introducing user-friendly elements and aligning it with Votorantim’s visual identity. We updated the platform’s design with the company’s colors and typography, restructured the pages for better navigation, and implemented an interactive dashboard to make key data accessible at a glance. Additionally, we ensured the platform was fully responsive across all devices. Developing a high-fidelity prototype allowed us to provide a clear vision of the final system before development began, which significantly streamlined the production timeline for our developers.” Rodrigo Payeras, UX/UI Designer Impact on operations and customer relationships The platform’s transformation delivered tangible benefits for Votorantim: Enhanced User Experience (UX): Simplified navigation and a responsive design improved efficiency for B2B customers.Stronger Customer engagement: The platform’s modernized design and brand consistency strengthened client trust. Improved operational efficiency: Real-time data integration and the new dashboard streamlined processes for internal and external users. Industrial companies are under increasing pressure to modernize their e-commerce platforms to meet the growing expectations of B2B customers. Providing seamless, user-friendly, and scalable solutions is no longer optional—it’s essential to compete effectively in today’s market. For Votorantim, one of Brazil’s largest industrial conglomerates, upgrading their e-commerce platform was a strategic move to improve customer experience and operational efficiency. Digiu Digital: your partner in Digital Transformation Digiu Digital’s expertise in SAP Commerce and tailored digital solutions positions it as a leader in transforming industrial e-commerce platforms. With a customer-first approach, Digiu combines innovative design, advanced usability, and cutting-edge technology to build solutions that drive results. Looking to modernize your e-commerce platform and exceed customer expectations? Connect with Digiu Digital today and start your transformation journey. Learn more about our solutions Explore our success stories and tailored services.
Operational efficiency and customer experience are crucial for success in online retail. For companies looking to streamline their processes and offer a seamless shopping journey, the SAP Commerce Workflow API is a valuable tool. Let’s explore how this solution can transform process management and improve efficiency, helping decision-makers understand its value and implementation. What is the SAP Commerce Workflow API? The Workflow API in SAP Commerce Cloud automates complex workflows, from template definition to real-time workflow instance generation. It’s ideal for businesses with regular operations requiring both human interactions and automated tasks, ensuring consistency and efficiency at every step. Benefits for Decision-Makers Process Automation Automation reduces human errors and speeds up operations. The Workflow API allows activities like product price creation and review, web service calls, and validations to be automated, freeing up teams to focus on strategic tasks. Flexibility and Control Customizing workflows to meet specific business needs provides unprecedented operational control. Every step, from product creation to marketplace availability, can be precisely orchestrated. Integration and Scalability Accessible via Java code or REST/SOAP interfaces, the API integrates easily with other systems. This is crucial for companies seeking scalability and seamless platform integration. Use Case: Transforming the Shopping Journey Consider a scenario where product price creation, review, and validation are fully automated. This not only speeds up the time-to-market but also ensures prices are always up-to-date and approved, enhancing customer satisfaction. Let’s see a practical example: Product Price CreationResponsible: Creator UserAction: Define the initial product price. Price ReviewResponsible: Approver UserAction: Review and approve the defined price. Web Service CallResponsible: Automated SystemAction: Send data to an external web service. Final ValidationResponsible: Workflow AdministratorAction: Validate and finalize the product price. Implementing the Workflow API To get started, create workflow templates, define actions and decisions, and finally instantiate and start the workflow. Using Groovy scripts, developers can easily automate and customize these processes. import de.hybris.platform.workflow.model.WorkflowTemplateModel; import de.hybris.platform.workflow.model.WorkflowActionTemplateModel; import de.hybris.platform.workflow.enums.WorkflowActionType; import de.hybris.platform.workflow.model.WorkflowDecisionTemplateModel; import de.hybris.platform.workflow.model.AutomatedWorkflowActionTemplateModel; import de.hybris.platform.workflow.model.WorkflowModel; import de.hybris.platform.workflow.model.WorkflowItemAttachmentModel; import de.hybris.platform.core.model.product.ProductModel; import java.util.Locale; import java.util.ArrayList; import java.util.List; import de.hybris.platform.core.model.ItemModel; import java.util.Collection; import java.util.Collections; modelService = spring.getBean(‘modelService’); userService = spring.getBean(‘userService’); productService = spring.getBean(‘productService’); catalogVersionService = spring.getBean(‘catalogVersionService’) workflowService = spring.getBean(‘workflowService’); workflowTemplateService = spring.getBean(‘workflowTemplateService’); workflowProcessingService = spring.getBean(‘workflowProcessingService’); newestWorkflowService = spring.getBean(‘newestWorkflowService’); workflowTemplateCode = “productPriceWorkflowTemplate”; workflowTemplateName = “product price workflow template”; //action code | action name | action user | action type | jobHandler ACTION_PLAN = “”” createProductPriceAction|create product price|creatorUser1|START createProductPriceReviewAction|create product price review|approverUser1|NORMAL makeWebserviceCallForPriceAction|make webservice call for price|workflowAdminUser1|NORMAL|shopzoneAutomatedWorkflowAction createProductPriceSignOffAction|create product price sign off|workflowAdminUser1|END “””; //decision code | decision name | origin action for this decision DECISION_PLAN = “”” productPriceCompletedDecision|product price completed|createProductPriceAction productPriceApprovedDecision|product price approved|createProductPriceReviewAction productPriceRejectedDecision|product price rejected|createProductPriceReviewAction webservicesCallSuccessDecision|webservice call success|makeWebserviceCallForPriceAction webservicesCallFailureDecision|webservice call failure|makeWebserviceCallForPriceAction “””; //decision code | target next action for this decision WORKFLOW_LINK = “”” productPriceCompletedDecision|createProductPriceReviewAction productPriceApprovedDecision|makeWebserviceCallForPriceAction productPriceRejectedDecision|createProductPriceAction webservicesCallSuccessDecision|createProductPriceSignOffAction webservicesCallFailureDecision|createProductPriceReviewAction “””; prepareWorkflow(ACTION_PLAN,DECISION_PLAN,WORKFLOW_LINK); def prepareWorkflow(ACTION_PLAN,DECISION_PLAN,WORKFLOW_LINK) { WorkflowTemplateModel workflowTemplate = createWorkflowTemplate(workflowTemplateCode,workflowTemplateName); List workflowActionTemplateList = createWorkflowActions(workflowTemplate, ACTION_PLAN); List workflowDecisionTemplateList = createWorkflowDecisions(DECISION_PLAN); createWorkflowInstance(); } def createWorkflowTemplate(workflowTemplateCode,workflowTemplateName) { WorkflowTemplateModel workflowTemplate = modelService.create(WorkflowTemplateModel.class); workflowTemplate.setOwner(userService.getUserForUID(“admin”)); workflowTemplate.setCode(workflowTemplateCode); workflowTemplate.setName(workflowTemplateName, Locale.ENGLISH); modelService.save(workflowTemplate); return workflowTemplate; } def createWorkflowActions(workflowTemplate, ACTION_PLAN) { //action code | action name | action user | action type | jobHandler //create list of WorkflowActionTemplateModel workflowActionTemplateList = []; def actions = ACTION_PLAN.split(“n”); for (String action : actions) { //if action is not blank if(action.isBlank()) { continue; } def actionDetails = action.split(“\|”); workflowActionTemplate = null; if(actionDetails.length > 4 && actionDetails[4] != null && !actionDetails[4].isBlank()) { workflowActionTemplate = modelService.create(AutomatedWorkflowActionTemplateModel.class); } else { workflowActionTemplate = modelService.create(WorkflowActionTemplateModel.class); } workflowActionTemplate.setOwner(userService.getUserForUID(“admin”)); workflowActionTemplate.setCode(actionDetails[0].trim()); workflowActionTemplate.setName(actionDetails[1], Locale.ENGLISH); workflowActionTemplate.setPrincipalAssigned(userService.getUserForUID(actionDetails[2])); workflowActionTemplate.setActionType(WorkflowActionType.valueOf(actionDetails[3])); workflowActionTemplate.setWorkflow(workflowTemplate); //actionDetails[3] is not blanck then set jobHandler if(actionDetails.length > 4 && actionDetails[4] != null && !actionDetails[4].isBlank()) { workflowActionTemplate.setJobHandler(actionDetails[4]); } modelService.save(workflowActionTemplate); workflowActionTemplateList.add(workflowActionTemplate); } return workflowActionTemplateList; } def createWorkflowDecisions(DECISION_PLAN) { //decision code | decision name | origin action for this decision //create list of WorkflowDecisionTemplateModel List workflowDecisionTemplateList = new ArrayList(); def decisions = DECISION_PLAN.split(“n”); for (String decision : decisions) { if(decision.isBlank()) { continue; } def decisionDetails = decision.split(“\|”); WorkflowDecisionTemplateModel workflowDecisionTemplate = modelService.create(WorkflowDecisionTemplateModel.class); workflowDecisionTemplate.setOwner(userService.getUserForUID(“admin”)); workflowDecisionTemplate.setCode(decisionDetails[0].trim()); workflowDecisionTemplate.setName(decisionDetails[1], Locale.ENGLISH); println decisionDetails[0]+’ source action > ‘+decisionDetails[2]; workflowDecisionTemplate.setActionTemplate(workflowActionTemplateList.find { it.code == decisionDetails[2] }); def targetActionModels = findAllTargetActionsForDecision(decisionDetails[0]); workflowDecisionTemplate.setToTemplateActions(targetActionModels); modelService.save(workflowDecisionTemplate); workflowDecisionTemplateList.add(workflowDecisionTemplate); } return workflowDecisionTemplateList; } def findAllTargetActionsForDecision(decisionCode) { //decision code | target next action for this decision def links = WORKFLOW_LINK.split(“n”); def targetActions = new ArrayList(); for (String link : links) { def linkDetails = link.split(“\|”); if(linkDetails[0] == decisionCode) { targetActions.add(linkDetails[1]); } } def targetActionModels = []; targetActionModels = targetActions.collect { targetAction -> WorkflowActionTemplateModel foundModel = workflowActionTemplateList.find { it.getCode() == targetAction } if (foundModel == null) { throw new RuntimeException(“No model found with the code: ${targetAction}”) } return foundModel } targetActionModels.removeAll([null]); return targetActionModels; } def createWorkflowInstance() { WorkflowTemplateModel workflowTemplate = workflowTemplateService.getWorkflowTemplateForCode(workflowTemplateCode); catalog = catalogVersionService.getCatalogVersion(‘apparelProductCatalog’, ‘Online’); ProductModel product = productService.getProduct(catalog,”300618506″); WorkflowModel workflow = newestWorkflowService.createWorkflow(“prodPriceWorkEx1”,workflowTemplate, Collections. singletonList(product),userService.getUserForUID(“admin”)); workflowProcessingService.startWorkflow(workflow); } The SAP Commerce Workflow API is a powerful tool for companies aiming to optimize operations and provide an integrated, efficient shopping experience. By automating complex processes and ensuring consistency at every stage, this solution is essential for business leaders looking to maintain a competitive edge in the digital market. About Digiu Digital Digiu Digital specializes in digital transformation and e-commerce, with extensive experience in SAP Customer Experience solutions. We offer 24/7 support and a team of global experts to ensure your business stays ahead.
Abacus, a well-known Catalan cooperative with 50 establishments across Spain and over 5,000 customers, recognized the need to modernize their B2B eCommerce platform. Their transition from outdated systems to a cutting-edge SAP Commerce Cloud solution illustrates the impact of strategic collaboration and technological innovation. Identifying the need for change They understood the necessity of staying competitive and meeting their customers’ evolving demands. However, their existing eCommerce platforms needed to be improved, failing to support the scale and complexity of their operations. This gap hindered their ability to provide a seamless customer experience, manage transactions efficiently, and personalize interactions to meet their extensive network of school customers’ unique needs. Implementing a robust solution To address this challenge, Abacus partnered with Digiu Digital to develop a robust and scalable solution. They chose the SAP Commerce Cloud for its comprehensive capabilities in handling B2B transactions, enhancing user experience, and streamlining order management processes. “Digiu Digital’s collaborative approach, open communication, and attention to detail have fostered a strong partnership. They took the time to truly understand our business goals and worked tirelessly to deliver a solution that exceeded our expectations,” Pau Virós, Abacus’ B2B eCommerce Manager Both businesses collaborated closely to implement the SAP Commerce Cloud platform, designed to maximize their digital potential. This solution facilitated streamlined transactions, personalized experiences, and efficient order management, positioning Abacus to deliver exceptional customer service. Achieving a smooth transition After approximately eight months of dedicated effort, the new eCommerce platform went live. Given the importance of timely deliveries for schools and the start of the academic year, a smooth launch was critical for customer satisfaction. The launch proceeded seamlessly, with minimal issues throughout the process. By adhering to SAP Commerce’s standard functionalities and minimizing custom code development, Digiu Digital ensured a smooth transition, meeting all critical timelines and operational requirements. Preparing for future growth With the power of SAP Commerce and the support of Digiu Digital, Abacus is now poised to exceed customer expectations and drive continued success. The new platform enables Abacus to manage their extensive network of school customers efficiently, providing a superior eCommerce experience that is both intuitive and responsive. The successful digital transformation of Abacus’s B2B eCommerce platform underscores the importance of leveraging advanced technologies and strategic partnerships to stay competitive. By choosing SAP Commerce Cloud and collaborating with Digiu Digital, Abacus has bridged their digital gap and positioned themselves for future growth and success in the digital era. This case study serves as a prime example of how a well-executed digital transformation can revolutionize business operations, enhance customer satisfaction, and drive long-term success. For businesses looking to undertake similar projects, the Abacus story provides valuable insights and a roadmap to achieving digital excellence. Watch the testimonial This case study serves as a prime example of how a well-executed digital transformation can revolutionize business operations, enhance customer satisfaction, and drive long-term success. For businesses looking to undertake similar projects, the Abacus story provides valuable insights and a roadmap to achieving digital excellence. https://digiudigital.com/wp-content/uploads/2024/06/Pau-Viros_Testemony.mp4
El Proceso de Transformación Digital de las Empresas Empieza Cambiando Culturas y Definiendo Estrategias El sector industrial ha experimentado profundas transformaciones en las últimas décadas debido a la llegada y democratización de tecnologías disruptivas como las TICs, IoT, IA, y automatizaciones. La pandemia del Sars-Cov-2 aceleró este proceso, obligando a muchas industrias a digitalizar sus servicios para seguir atendiendo la demanda de sus clientes. En este contexto, Gonvarri Industries ha liderado con éxito su transformación digital. Tabla de Contenido Relevancia y Retos de la Transformación Digital En este contexto, Gonvarri Industries, empresa líder en el sector de acero y aluminio, presente en 19 países, con 45 fábricas, 20 centros de distribución y más de 6,000 empleados, puso en marcha su proyecto de transformación digital. En 2019, la empresa no poseía un canal de e-Commerce B2B, aunque ya se planteaba la posibilidad de implementarlo. La pandemia de COVID-19 supuso el impulso definitivo para lanzar el proyecto. Como en muchas empresas industriales, los únicos procesos digitalizados eran los pedidos electrónicos, procesados vía EDI utilizando ERP. No había canales comerciales B2B online, razón por la cual el equipo de Digiu Digital planteó la creación de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. Estrategia y Metodología El paso siguiente fue definir las estrategias, metodología y plazos del proyecto. Para ello, la consultora adoptó la metodología Agile, y el proyecto fue segmentado en “milestones” y “waves” a fin de garantizar el funcionamiento de los canales digitales en el menor tiempo posible. El objetivo era implementar de forma gradual la transformación digital en todas las plantas de producción para minimizar los riesgos y no comprometer los plazos de entrega. Dicho en otras palabras, el fraccionamiento del proyecto creó un ambiente de aprendizaje y colaboración, previendo riesgos y retrasos. El primer e-Commerce fue implementado en Burgos (Wave 1), y tras su pleno funcionamiento, Digiu Digital implementó el Go Live en el resto de plantas en España (Waves 2 – 4). Como en muchas empresas industriales, los únicos procesos digitalizados eran los pedidos electrónicos, procesados vía EDI utilizando ERP. No había canales comerciales B2B online, razón por la cual el equipo de Digiu Digital planteó la creación de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. La pandemia de COVID-19 supuso el impulso definitivo para lanzar el proyecto de transformación digital de Gonvarri Industries, llevando a la implementación de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. Beneficios Económicos y Operativos La segmentación de los canales online permitió anticipar los beneficios económicos del e-Commerce, además de prevenir problemas. El equipo aprendió en microescala, escalando posteriormente las soluciones digitales hacia otros territorios, una vez que comprendieron el modus operandi de la empresa, garantizando la eficiencia y la excelencia del proyecto. Otro aspecto relevante fue el uso de la información proporcionada por los propios clientes en los canales digitales, lo que permitió personalizar el servicio de venta y postventa. Esta información facilitó diseñar acciones de marketing basadas en datos reales. La digitalización y automatización de procesos y servicios pre-venta, venta y post-venta aportaron eficiencia y calidad a las interacciones entre Gonvarri y sus clientes. Un resultado notable fue el incremento de la facturación, convirtiéndose el proyecto en un caso de éxito a nivel interno. Impacto Financiero Respecto a los beneficios económicos, el resultado fue un incremento del 20% en el volumen de ventas online en el primer año de funcionamiento del e-Commerce (2020), en el cual Gonvarri registró una facturación de €1,16M. Los canales online produjeron un beneficio de €232 mil en 2020. En 2021, las ventas online alcanzaron el 35%, con una facturación alrededor de €3M (€1,05 M del e-Commerce). En el primer cuatrimestre de 2022, las ventas online se estabilizaron en un 30%, aunque hubo un incremento de la facturación a €4,43M, revelando una recuperación económica del sector posterior a la pandemia (€1,3 M en ventas online). Las previsiones para 2023 son de €10,5M anuales, €10,7M en 2024 y €71,2M anuales en 2025. Si la participación de ventas online se mantiene en torno al 30%, Gonvarri anticipa una facturación de aproximadamente €30M a través de los canales online en 5 años, subrayando los beneficios económicos del proyecto. Cambio Cultural y Transformación Los resultados positivos contribuyeron a consolidar un cambio cultural en Gonvarri respecto a la transformación digital, entendiendo que las herramientas y metodologías online no sustituyen los procesos offline, sino que los complementan de manera gradual y sinérgica. Es importante destacar el papel de Digiu Digital, cuyo equipo fue responsable de integrar, automatizar y complementar algunos de los procesos y servicios de los canales de e-Commerce, marketing y back office, creando nuevas oportunidades de negocios y personalizando los servicios de pre-venta, venta y post-venta. La integración entre ERP y CRM mejoró la eficiencia de los procesos de backoffice, y el desarrollo de APIs y herramientas de análisis de datos permitió calificar y personalizar las interacciones con los clientes, convirtiendo los datos en una fuente importante de información para la toma de decisiones estratégicas. El resultado fue el incremento de las ventas online, de la facturación y, no menos importante, un cambio de cultura respecto a la transformación digital. Los resultados positivos contribuyeron a consolidar un cambio cultural en Gonvarri respecto a la transformación digital, entendiendo que las herramientas y metodologías online no sustituyen los procesos offline, sino que los complementan de manera gradual y sinérgica. Conclusión No obstante los beneficios, a lo largo del proceso hubo retos que exigieron creatividad y experiencia del equipo Digiu Digital. Entre ellos se destacaron la necesidad de adaptar la tecnología a los procesos existentes y la resistencia al cambio dentro de la organización. En resumen, el éxito de Gonvarri es consecuencia, en parte, de la experiencia de Digiu Digital: consultora líder en Customer Experience en España, partner de SAP, entre otros, y promotora del grupo de CX en AUSAPE. Con más de 20 años de experiencia, una cartera de más de 500 clientes y un equipo de casi
By Emilio Osete Hello, there! Emilio Osete here, CEO of Digiu Digital. I wanted to share with you some news from the last few months. As AI technologies advance, they’re becoming essential in helping businesses connect with their customers on a deeper level, making interactions more predictive, personalized, and satisfying. Enhancing Customer Interactions with AI One of the most exciting aspects of AI is its ability to analyze vast amounts of data and predict what customers need before they even know it themselves. This means businesses can create incredibly personalized experiences that truly resonate. For me, this is the heart of what AI brings to the table. “AI isn’t just about responding to what customers want; it’s about anticipating their future needs and providing solutions before they even realize they need them.” Emilio Osete, CEO of Digiu Digital This forward-thinking approach has been a game-changer, and I’ve had the privilege of discussing these innovations at several key industry events recently. Anterior Próximo CX MAD SHOW – Madrid On May 8, 2024, Digiu Digital proudly hosted the CX MAD SHOW in Madrid, in partnership with SAP and AUSAPE. It was an extraordinary gathering where we delved deep into the SAP Intelligent CX suite. We discussed how this advanced platform transforms customer engagement through seamless and personalized interactions. It was a great success, filled with innovative ideas and real-world applications of personalization, AI and automated engagement strategies, showcasing how it can optimize decision-making and improve service delivery in real-time. SAP Innovation Day – Barcelona We had an incredible time sponsoring and participating in the SAP Innovation Day for CX, held at the iconic America’s Cup BCN on May 24. This event attracted over 500 industry professionals and featured inspiring presentations, including a highlight from Pau Virós, eCommerce Manager at Abacus, our customer since 2022. He spoke about the success of our B2B E-Commerce project. His words reflected the positive impact our solutions are having in the market, and we are proud to collaborate with them on their journey towards digital transformation. At this event, we explored how AI integrates seamlessly with SAP platforms to revolutionize customer interactions, and how predictive analytics can help businesses understand their customers’ behaviors better. “By integrating AI with SAP’s robust tools, we transform data into actionable insights, giving our clients a competitive edge in customer engagement.” Looking Ahead: The Future of AI in CX The discussions at these events have made it clear that as AI technologies continue to evolve, they will redefine customer interactions, making them more predictive, proactive, and personalized. This shift from reactive to anticipative customer service is poised to significantly boost customer loyalty and satisfaction. The integration of AI into CX strategies offers immense opportunities for innovation. Businesses that harness AI effectively will lead in customer engagement and satisfaction, setting new industry standards. It’s an exciting time to be at the forefront of this transformation, and I’m eager to see how AI will continue to shape the future of customer experience. Other Recent Events AUSAPE Webinar on SAP BTP Integration During this webinar, I delved into the technical side of integration and automation with the SAP Business Technology Platform (BTP). I emphasized the importance of continuous learning and the need to thoroughly understand the solutions available on the market and how they can be effectively integrated with the SAP ecosystem. With so many options available, staying abreast of the latest trends and developments is essential to optimize our processes. We discussed the complexity of integrating multiple solutions into the SAP ecosystem, from adapting existing systems to proactively monitoring for errors and discrepancies. AUSAPE Forum 2024 – Granada As proud sponsors of the AUSAPE Forum since 2018, Digiu Digital was excited to participate in this prestigious event on May 28th and 29th. The AUSAPE Forum is the largest gathering for SAP users in Spain, attracting over 1500 attendees and around 80 partners. Our role goes beyond sponsorship; we lead the Customer Experience (CX) group in AUSAPE, showcasing our commitment to driving digital transformation. Our team demonstrated how our CX tools personalize customer relationships and significantly impact business success. Disaster Night – Barcelona On June 3, we promoted, together with Spryker and Valantic, the Disaster Night. This event was a unique opportunity for professionals to share stories about significant occurrences in their business careers, including epic failures and memorable coding errors. It was an engaging and enlightening experience, highlighting the importance of learning from mistakes to drive innovation and success. Thank you for taking the time to catch up on our latest news! If you have any questions or want to learn more about our events and innovations, feel free to reach out. Here’s to an exciting future in customer experience! Best regards,Emilio Osete
We understand the power of effective marketing and we would like to guide you towards success with our SAP Emarsys package, designed specifically to enhance your strategies and open the doors to achieving extraordinary results. About SAP Emarsys Emarsys is a crucial component of the digital marketer’s toolkit, providing a robust platform for engagement across multiple channels. As a proud SAP product, Emarsys equips businesses to deploy highly personalized marketing strategies. It utilizes detailed analytics and powerful automation tools to not only enhance engagement but also significantly drive conversions, making it an indispensable asset for any marketing professional. Features and benefits of Marketing Boost Enhanced Customer Insights: seamlessly integration of Emarsys in just 12 weeks. This integration allows marketers to create highly customized messages that resonate with individual customer preferences, significantly boosting the effectiveness of marketing initiatives. Omnichannel Marketing Strategies: this product excels in creating a consistent and engaging brand experience across all digital platforms. Whether your customers interact with your brand through email, social media, or mobile apps, they receive a unified brand message that enhances customer loyalty and engagement. Automation and Efficiency: Marketing Boost leverages Emarsys to bring sophisticated automation to your marketing campaigns. This technology simplifies campaign management, minimizes errors, and frees up your team to focus on strategic initiatives. It’s not just about doing more with less; it’s about doing it smarter. Strategic Marketing Management: From the initial planning to the final analysis, itt provides comprehensive tools to manage the entire lifecycle of marketing campaigns. This means better planning, targeted implementation, and detailed tracking and optimization of each campaign, ensuring maximum impact and efficiency. The significance of SAP Certification The SAP certification of Marketing Boost is more than just a seal—it’s a testament to its robust, scalable, and seamless integration capabilities. This certification ensures that Marketing Boost adheres to the highest standards of quality and efficiency, providing businesses with a reliable and powerful marketing solution that scales with their growth. Choosing Marketing Boost means embracing a package that offers the sophisticated, data-driven marketing capabilities of Emarsys, without the need for a large in-house team. It’s designed for businesses aiming to not only compete but lead in a crowded marketplace. With Marketing Boost, companies gain the tools to influence market trends actively and position themselves at the forefront of digital marketing innovation. Marketing Boost by Digiu Digital ensures that every campaign you run is intelligent, targeted, and effective, paving the way for unmatched marketing success and a significant return on investment. Embrace the future of marketing with Marketing Boost, where data-driven strategies meet innovative execution.
During this meeting, we reviewed the achievements of the successful 2023 in SAP Customer Experience (CX) and addressed the strategy for 2024. The goal is clear: Strong growth in both CX and SAP Business Technology Platform (BTP) areas. The primary focus for this new year is on Artificial Intelligence, which will guide a significant portion of SAP’s investment in these areas. SAP TEAM We want to express our gratitude to the SAP team: Ghafour Charkaoui, Alfonso Garcia, Jaime Rodríguez Bartolomé, María Jesús Santiago Martínez, Marco Trezzi, Carlos Martin, Paolo Duci, Georgia Ferullo Rita, Jose Angel Garcia, Tippy Lotterer, and Gustavo Castro. And on behalf of Digiu Digital: Mayra Falcón Arias, Raquel Jiménez Martín, and Emilio Osete. Let’s go for a successful 2024! Emilio Osete & Mayra Falcon Phygital SAP Team & Partners Kick-Off Meeting Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions
The digital commerce space is a dynamic and competitive landscape where businesses continually seek to innovate and improve their customer engagement. One of the most significant advancements in this space is the emergence of Intelligent Selling Services (ISS) powered by Artificial Intelligence (AI). What are Intelligent Selling Services? Intelligent Selling Services (ISS) are systems designed to enhance the online shopping experience through personalized product recommendations. These services leverage AI, specifically machine learning algorithms, to analyze and understand customer behavior, including browsing patterns and purchase history. By doing so, ISS can predict customer preferences and suggest products that are more likely to be of interest to each shopper. AI as the driving force At the core of ISS lies Artificial Intelligence, a technology that mimics human cognition to make decisions and improve over time. AI in ISS is responsible for: Data Analysis: AI processes vast amounts of data to identify trends and customer preferences. Learning from interactions: Every customer interaction is an opportunity for the AI to learn and refine its recommendations. Automation: AI automates the process of cross-selling and upselling, making it more efficient. Importance of ISS in Today’s Market In the current market, customer expectations are higher than ever. They seek not just products, but personalized experiences that make shopping convenient and enjoyable. ISS meets these expectations by: Enhancing customer engagement: ISS keeps customers engaged by showing them products that align with their interests. Increasing sales opportunities: Personalized recommendations can lead to the discovery of new products, increasing the potential for sales. Streamlining the shopping experience: By understanding customer needs, ISS simplifies the path to purchase. Digiu Digital’s role in ISS Implementation Digiu Digital, with its expertise in digital transformation and e-commerce, is uniquely positioned to implement ISS solutions for businesses looking to upgrade their digital commerce strategies. Here’s how Digiu Digital aligns with ISS: SAP Customer Experience (CX) solutions: as experts in SAP Customer Experience, Digiu Digital can integrate ISS within the existing digital infrastructure of a business, ensuring a seamless CX. Customization and personalization: Digiu Digital’s approach to ISS is highly personalized, tailoring solutions to each business’s unique needs and customer behaviors. Ongoing support and optimization: the consultancy provides continuous support and uses business intelligence to optimize ISS functionalities, ensuring that the recommendations remain relevant and effective. The integration of Intelligent Selling Services into e-commerce platforms is more than just a trend; it’s a transformative step towards more intelligent, customer-centric shopping experiences. As businesses strive to remain competitive, the expertise of Digiu Digital in deploying AI-powered solutions like ISS is invaluable. By embracing ISS, businesses can not only meet the demands of the digital-savvy consumer but also pave the way for increased sales, enhanced customer loyalty, and a more robust digital commerce presence.
In this post we would like to share with you the interview that IT Trends magazine did with our CEO, Emilio Osete. In it, Emilio addresses the transformation that the company has undergone since its inception and what the trajectory has been like until it became the only consulting firm focused 100% on the implementation of solutions and sale of Customer Experience licenses, SAP’s fastest growing area. , along with BTP. Below I present some of the main reflections of our CEO: Personalization, digital channels and artificial intelligence are key right now. In no time, AI will transform the customer experience. Efficiency is vital, but customer experience is at the heart and will significantly influence the future of business. LEADERS IN SAP CX IN SOUTHERN EUROPE The interview reveals Digiu Digital’s strong position as a leader in digital transformation. A company committed to innovation and customer satisfaction, with a unique ability to anticipate trends, adapt to changes and collaborate closely with our customers to drive success in a constantly evolving digital world. You can watch the entire interview below. https://youtu.be/yylYj36zBPQ Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions