On May 8, 2024, Digiu Digital proudly hosted the annual CX MAD SHOW in Madrid, in strategic partnership with SAP and AUSAPE. This premier event convened leading professionals from across the industry to delve into the evolving world of customer experience (CX). The day was rich with insights, showcasing cutting-edge strategies and offering unparalleled networking opportunities. SAP Intelligent CX: elevating business strategies On of the unique highlights of the event was the comprehensive presentation on the SAP Intelligent CX suite, a platform revolutionizing business strategies through seamless consumer experiences and channel-less commerce. This advanced suite is transforming how businesses engage with customers, ensuring each interaction is tailored and deeply personalized. The SAP Intelligent CX also drives operational excellence by optimizing sales and service processes. This not only enhances efficiency but also improves overall business effectiveness, allowing companies to excel in their operational capabilities. Furthermore, the suite incorporates extensive data analysis, enabling businesses to deepen their customer understanding and refine their interactions. By leveraging these advanced tools, businesses equipped with SAP Intelligent CX are well-positioned to adapt to current demands and anticipate future shifts in the market. Transformative solutions: SAP’s winning strategy Emilio Osete, CEO of Digiu Digital, captivated the audience with his vision on the synergy between SAP’s One Office platform and SAP Emarsys. This integration enhances digital marketing efforts by providing a framework for: Personalized customer journeys: focus on craft bespoke experiences that deeply resonate on a personal level. By leveraging data insights and predictive analytics, the integration ensures that every customer interaction is tailored, making the engagement directly aligned with individual preferences and behaviors. Efficient campaign management: simplifies the management of marketing campaigns across various channels. It automates routine tasks and optimizes the allocation of resources, ensuring campaigns are more effective and efficient. In-depth analytics: provides deep insights into campaign performance and customer interactions. The platform analyzes a vast array of data points to offer a comprehensive view of marketing effectiveness, enabling businesses to make informed decisions. https://digiudigital.com/wp-content/uploads/2024/05/Titulo-2.mp4 Introducing Digiu Marketing Boost: Transform Your Business in 12 Weeks At the CX MAD SHOW 2024, we were excited to introduce the Digiu Marketing Boost, a SAP-certified package crafted to significantly accelerate the implementation of SAP Emarsys projects. This dynamic package offers a comprehensive suite of features tailored to elevate and streamline your digital marketing efforts. Quick implementation in just 12 weeks. Advanced data-driven personalization in real-time. Omnichannel campaign automation. Detailed performance analysis to optimize marketing strategies. Rapid Deployment: Digiu Marketing Boost dramatically reduces the setup time for new projects, promising full operational capacity in just 12 weeks. This swift implementation ensures that your business can quickly benefit from advanced marketing capabilities without the usual lengthy deployment times. Real-time Personalization: At the core of Digiu Marketing Boost is its ability to harness advanced data analytics for real-time personalization. This feature allows businesses to create highly customized customer experiences by dynamically adapting content and offers based on user behavior and data insights, enhancing engagement and conversion rates. Omnichannel Automation: This tool integrates seamlessly across all digital platforms, enabling businesses to coordinate and automate marketing efforts with precision. Whether it’s email, social media, or web interactions, Digiu Marketing Boost ensures consistent messaging and strategy deployment across all channels, improving reach and efficacy. Comprehensive Analysis: Digiu Marketing Boost provides detailed analytics and insights, allowing businesses to continuously refine and optimize their marketing strategies. By analyzing performance data, companies can make informed decisions to improve campaign results and overall marketing effectiveness. For more information about Digiu Marketing Boost and other SAP CX solutions, feel free to visit our product’s page or SAP‘s. Gratitude and looking ahead We extend our heartfelt thanks to the SAP experts—Carlos Martín, María Senabre, and Carlos Pinto—and to Ana Encinas from AUSAPE, whose efforts were instrumental in the organization of this event. Our appreciation also goes out to all participants and the Digiu Digital team, whose collaboration made this event a resounding success. A special mention to Villa Massa for enriching our gathering with their exquisite Limoncello cocktail and an engaging mixology masterclass—a delightful addition that everyone enjoyed. Join us on the journey to excellence We are excited about the future as we continue to lead and innovate in the digital transformation and customer experience sectors. Next year, we will come back stronger with new ideas and advancements that will undoubtedly take the customer experience to the next level. Stay tuned for what’s to come! At Digiu Digital, we simplify digital transformation, enabling your business to thrive in the digital era. With over 18 years of experience and more than 500 successful projects across 25+ countries, we are your go-to experts in digital commerce and CX. Discover our solutions
We recently had the privilege of participating in an interesting webinar organized by AUSAPE and focused on SAP BTP. In it, the complexities and opportunities of integrating solutions into the vast SAP ecosystem were thoroughly explored. One of the featured speakers was Emilio Osete, our CEO, who shared the following reflections: The importance of continuous learning: need to thoroughly understand the solutions available on the market and how they can be effectively integrated with the SAP ecosystem. With so many options available, it is essential to stay abreast of the latest trends and developments, in order to optimize our processes. Product evolution and user experience: How the experience of having worked with different suites provides valuable insight into product evolution. Adapting to these changes and understanding the changing needs of users is critical to long-term success. With so many options available, it is essential to stay abreast of the latest trends and developments, in order to optimize our processes. The integration challenge: Osete showed the complexity of integrating multiple solutions into the SAP ecosystem. From adapting existing systems to proactively monitoring for errors and discrepancies, it’s clear that effective integration requires a solid strategy and proactive approach. CURRENT AND FUTURE STATUS In summary, this webinar gave us a deep insight into the current status and future of solution integration in the SAP universe. As a partner specialized in SAP Customer Experience solutions, we are committed to excellence and innovation and we are here to accelerate the growth of your business. It is clear that effective integration requires a solid strategy and a proactive approach. Please feel free to contact us to continue this conversation. Did you miss the webinar? Don’t worry! We leave you the video below: https://youtu.be/ckZgVsoA4C8 Thanks to AUSAPE for organizing this event and to Emilio Osete for sharing his experience! Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions
During this meeting, we reviewed the achievements of the successful 2023 in SAP Customer Experience (CX) and addressed the strategy for 2024. The goal is clear: Strong growth in both CX and SAP Business Technology Platform (BTP) areas. The primary focus for this new year is on Artificial Intelligence, which will guide a significant portion of SAP’s investment in these areas. SAP TEAM We want to express our gratitude to the SAP team: Ghafour Charkaoui, Alfonso Garcia, Jaime Rodríguez Bartolomé, María Jesús Santiago Martínez, Marco Trezzi, Carlos Martin, Paolo Duci, Georgia Ferullo Rita, Jose Angel Garcia, Tippy Lotterer, and Gustavo Castro. And on behalf of Digiu Digital: Mayra Falcón Arias, Raquel Jiménez Martín, and Emilio Osete. Let’s go for a successful 2024! Emilio Osete & Mayra Falcon Phygital SAP Team & Partners Kick-Off Meeting Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions
The Brazil-Spain Chamber of Commerce (CCBE) organized an innovative event highlighting the growing trend of Live Shopping in eCommerce. This concept, which emerged with Alibaba’s launch of Taobao Live, blends live shopping experiences with digital technology. Unlike traditional teleshopping, this strategy of commerce connects live broadcasts to digital stores, allowing consumers to view products and interact with presenters or influencers. That way, the public can purchase products in real-time, while they are changing information with sellers and other consumers. About the event During the November 17th event, experts like Pedro Linsey from Vtex, Emilio Osete from Digiu Digital, Fernando Siles from Worten, and Valentín Hernández from Señor Mono discussed how this practice is transforming the online shopping experience, improving customer conversion rates and engagement. Live Shopping creates a sense of urgency and offers real-time interaction, mimicking the personal relationship established in physical stores. The event also highlighted the success of global initiatives like “Black Shopping,” a pioneering concept that takes Live Shopping to a new level by bringing together multiple brands in a single event. This format not only allows consumers to access exclusive offers but also provides brands a powerful platform to position themselves in consumers’ minds as premium options during critical sales periods, like Black Friday. CCBE concluded the event by projecting a future vision of eCommerce, emphasizing the global adoption of Live Shopping as a crucial strategy for market growth and expansion. The recording of the event is available for those interested in integrating this innovative trend into their commercial strategies, offering a valuable opportunity to learn from industry leaders.
Last month, the AUSAPE Customer Experience (CX) working group meeting, organized by Digiu Digital, brought together leaders and experts from the e-commerce sector. This virtual meeting represented a unique opportunity to exchange experiences and gain knowledge about the latest and groundbreaking tools in e-commerce. The virtual session began with a welcome speech by Iciar Balza, the CX group coordinator and eCommerce manager at Gonvarri Industries. Shortly after, Miguel Uhagón, SAP’s CX Solution Expert, highlighted the essential role of SAP Commerce Cloud in the current e-commerce landscape. More than an e-commerce platform, this solution represents a strategic tool for innovation, leveraging valuable data with the aim of improving results and the customer experience in the digital world. SAP also emphasized the crucial importance of “Intelligent CX” to maximize the value of each customer’s lifecycle. This innovative approach not only improves interaction with consumers across all touchpoints but also uses advanced analytics and machine learning to anticipate future customer needs, personalize offers, and optimize business processes in real-time. Breaking language barriers The event also featured a presentation by Emilio Osete, CEO of the Digiu Digital group. Emilio introduced the “”Composable Storefront Multilanguage” product, a tool that emerges as an innovative solution to facilitate standard translation in the language needed for SAP Commerce Cloud. With the promise of automatically translating the SAP Commerce interface into any language in just 24 to 48 hours, the tool stands out as a game-changer for companies seeking to globalize their reach. Having an e-commerce in various languages is also part of a customer experience strategy, understanding that language can be a barrier but also a gateway to new markets. Tools like the “Composable Storefront Multilanguage” seek to facilitate and make this linguistic expansion more profitable. The day, filled with interaction and valuable knowledge, concluded by leaving the attendees with a clearer vision of the future of e-commerce and how to use current tools and solutions to maximize growth potential and expansion in the global market. In times where digitalization and globalization are advancing rapidly, events like AUSAPE CX Group’s become essential meeting points. The lessons shared, along with the innovative solutions presented, set the course for a sector in constant evolution. Now, more than ever, companies have at their disposal tools and strategies to face the challenges of global e-commerce.
Webinar focused on the game-changing SAP Update Last Friday, on June 16th, Digiu Digital hosted a webinar focused on the game-changing SAP Update. Emilio Osete, CEO of the company, and Larissa Pereira, the CTO, led this session, delivering a wealth of knowledge to an eager audience. That event wasn’t the first one from Digiu. On April 14th, the company also promoted a webinar with the same subject, recognizing the growing urgency for companies to elevate their SAP Commerce systems. This engaging event addressed the critical need for staying ahead of the technological curve, with the imminent end of maintenance for previous SAP Commerce versions, upgrading to the latest iteration has become paramount. The 1905, 2005 and 2011 versions are already ended and, the 2105 one, is about to end in august of 2023. The recent webinar showcased the true potential of the ASAP Update. Delving into the intricacies of this approach, Emilio and Larissa provided a comprehensive roadmap for executing upgrades with precision, adhering to strict timelines and important considerations. By implementing the ASAP Update, enterprises can efficiently mitigate risks and enhance cost optimization, leading to overall business success. Moreover, staying up-to-date with SAP is crucial for organizations to continue benefiting from its features. Understanding this importance, Digiu has developed the ASAP Update to assist clients and prospects in keeping their SAP Commerce systems current and relevant. SAP Commerce Updates Like any software solution, regular updates are essential to maintain the optimal performance of SAP Commerce and leverage its latest features and functionality. When SAP Commerce releases a new version, it typically includes bug fixes, security patches, and enhancements based on user feedback. These updates are crucial for ensuring that the system continues to operate smoothly and to address any potential security vulnerabilities. SAP Commerce follows a well-defined maintenance schedule, wherein each version receives ongoing support and updates for a specified period. However, it’s important to note that once the end of maintenance date is reached, customers are required to upgrade to the latest version in order to receive continued support and maintenance services. To make the most of SAP Commerce, it is advisable for businesses to monitor updates and plan their upgrade strategies accordingly. By doing so, they can reap the rewards of a robust and efficient SAP Commerce system while mitigating potential risks associated with outdated software versions. Remember, SAP Commerce updates are not just about keeping up with the latest trends; they are essential for maintaining a secure, reliable, and high-performing e-commerce platform that can support your business growth and provide an optimal experience for your customers. Moreover, staying up-to-date with SAP is crucial for organizations to continue benefiting from its features. Understanding this importance, Digiu has developed the ASAP Update to assist clients and prospects in keeping their SAP Commerce systems current and relevant. ABOUT DIGIU DIGITAL Digitizing customers Over 20 years transforming businesses with intelligence and technology Digiu Digital is a reputable provider of SAP CX solutions, specializing in helping clients streamline their business processes, enhance productivity, and drive profitability. With a team of certified SAP Commerce experts, Digiu Digital offers a range of services, including implementation, support, and upgrades. As a trusted partner, they empower businesses to harness the full potential of SAP CX, ensuring seamless operations and sustainable growth. Learn more
Digiu forges alliance with German-Spanish Chamber of Commerce Digiu Digital is delighted to announce its recent achievement as an associate of the German-Spanish Chamber of Commerce. It represents a significant milestone in Digiu Digital’s commitment to fostering international collaborations. The German-Spanish Chamber of Commerce serves as a crucial platform for the economic relations between the two countries, providing a fertile ground for innovative business ventures. By engaging as a member, Digiu Digital gains access to an extensive network comprising industry leaders, government representatives, and like-minded professionals. Highlighting its engagement, Digiu Digital recently had the honor of participating in the election for the new president of the Chamber in Madrid. This partnership holds even greater significance for us because our Co-Founder and Board Member, Willy Möller, is German. With this personal connection and background, we bring a wealth of experience in working with German companies and a deep understanding of the German market. Moreover, we have established close collaborations with esteemed German partners, including Spryker and SAP. By affiliating with the Chamber, we further solidify these ties and gain valuable insights into the specific needs and preferences of the German market, empowering us to tailor our digital solutions accordingly. This partnership holds a special place in my heart as a German myself. We are confident that this collaboration will open new doors and unlock significant growth opportunities for both Digiu Digital and our esteemed partners. Together, we will drive innovation, foster economic relations, and create a brighter future for businesses in Germany and Spain.” expressed Willy Möller. “I want to express my gratitude to the German-Spanish Chamber of Commerce for welcoming us into their network, and I look forward to building strong and lasting relationships with fellow members. We are excited to embark on this journey together and make a positive impact on the business community.” Digiu Digital has been actively forging connections and cultivating strategic international partnerships. With a strong track record of successful project delivery in over 25 countries across 4 continents, our global reach continues to expand. In 2023, we achieved another significant milestone by affiliating with the Brasil-Spain Chamber of Commerce. This affiliation holds special importance for us as it aligns with our software development and digital solutions business line in Brazil, known as Meisters Solutions. As a technology and innovation-driven company, Digiu is constantly seeking new market opportunities and establishing meaningful connections with potential clients and partners. Our focus remains in solidifying our position in the dynamic European and Latin American markets. I want to express my gratitude to the German-Spanish Chamber of Commerce for welcoming us into their network, and I look forward to building strong and lasting relationships with fellow members. We are excited to embark on this journey together and make a positive impact on the business community. Willy Molllër – Co-Founder & Board Member of Digiu Digital Group
Industry experts and technology enthusiasts gather in Palma de Mallorca for inspiring discussions and insights in AUSAPE Forum AUSAPE Forum 2023 – The first day of the forum centered around the crucial role of motivation in driving team performance and fueling innovation. Renowned speakers and experts emphasized the significance of fostering a motivated workforce, exploring strategies. That way, they could unlock creativity, and nurturing a thriving work environment. Given that, attendees gained valuable insights into the transformative power of motivation, while adquires its ability to drive groundbreaking advancements. On the second day, the focus shifted to the technical aspects of integration. Esteemed speakers highlighted the importance of agile responses to evolving business requirements and effective integration of data systems. One notable presentation was delivered in partnership by the companies Digiu and Actiu. Titled “360’s Client Strategy: Changing B2B.” Digiu’s CEO, Emilio Osete, and Actiu’s eCommerce Manager, Begoña Sanahuja, was shared as a case study. In that case, showcased successful strategies, goal setting, and also execution of a business vision. As a result, their collaboration provided valuable insights into navigating the ever-changing landscape and leveraging tech solutions to drive success. In order to ensure quality across all aspects of business operations is paramount for customer satisfaction and long-term success. Industry presenters shared innovative approaches to activating SAP solutions and maximizing their potential. In that case, to enhance product and service quality. Digiu’s collaboration with Actiu was highlighted as a compelling case study, demonstrating how quality-driven initiatives can foster customer loyalty and drive business growth. As a result, their collaboration provided valuable insights into navigating the ever-changing landscape and leveraging tech solutions to drive success. The XVIII AUSAPE Forum 2023 provided an unparalleled opportunity for industry professionals to stay at the forefront of business and technology trends. Above all, as a proud sponsor, Digiu actively participated in exchanging knowledge. That way, gaining valuable insights, and networking with like-minded individuals passionate about motivation, integration, speed, and quality. With a commitment to driving innovation and delivering unparalleled quality in the dynamic world of technology, Digiu remains dedicated to propelling businesses forward. Imagen anterior Imagen siguiente
Industry experts shared invaluable strategies for thriving in the Digital Age Digiu Digital and the Cámara de Comercio Brasil-Espanha (CCBE) co-hosted this week, on April 27th, an event titled “Digital Customer – New Business Models,” unveiling profound insights about digital transformation. This event gathered industry experts and leaders from global companies, who engaged in a panel discussion aimed at exploring the transformative power of digitalization while equipping attendees with strategies to succeed in the digital era. Emilio Osete, CEO of Digiu Digital Group, and professor of Digital Transformation at the prestigious ESCP Business School, provided unique insights into the intricate workings of digital transformation. Joining the panel were: Fernando Pozuelo, IT Innovation expert at Siemens and a key member of the global team DEC (Digitalization Enablement Center). Iciar Balza, from Gonvarri Industries, a seasoned professional with over two decades in the company. Today is responsible for Gonvarri’s online business and is leading the digitalization of the company to meet the needs of a growing industrial business model. Alejandro Expósito, a driving force behind digital initiatives as the head of Digital, Innovation, and Cultural Transformation at Merck. With a background in IT leadership and a wealth of experience gained at prominent organizations like McDonald’s, Expósito offered unique perspectives on digital transformation strategies. The panelists generously shared their expertise, experiences, and strategies, guiding attendees through the ever-evolving digital landscape. From emphasizing the significance of hyper-personalization to formulating winning digital strategies, participants gained invaluable knowledge into the essential elements required to maintain competitiveness in today’s digitally-driven world. Here are the key takeaways from the event: Embracing Digital Transformation: Experts emphasized the imperative for businesses to wholeheartedly embrace digital transformation in order to remain relevant and thrive in a rapidly changing market. Customer-Centric Approach: Hyper-personalization and delivering exceptional customer experiences were underscored as pivotal factors for success in the digital era. Crafting a Winning Digital Strategy: Panelists delved into the importance of developing comprehensive digital strategies that align with business objectives and harness the potential of emerging technologies. Sales Funnel vs Flywheel: The event explored the contrasting concepts of traditional sales funnels and the innovative flywheel model. Attendees gained insights into how the flywheel model enables continuous growth and customer-centricity by focusing on attracting, engaging, and delighting customers, thereby creating a self-sustaining loop. Digitization vs Digitalization: The event shed light on the distinction between digitization and digitalization. Attendees gained a deeper understanding of how digitization involves converting analog processes into digital formats, while digitalization goes beyond mere conversion and encompasses the comprehensive transformation of business operations and strategies in the digital realm. This event organized by Digiu Digital and CCBE has undoubtedly helped the attendees to understand how to navigate the digital landscape with confidence and harness the limitless potential of digital transformation. Customer-Centric Approach: Hyper-personalization and delivering exceptional customer experiences were underscored as pivotal factors for success in the digital era. Missed the event? Don’t worry! Watch the full video recording now or access our Youtube channel. https://www.youtube.com/watch?v=yj2ic3Xbx3c
Webinar provides valuable insights into upgrading your SAP Commerce On April 14th, Digiu Digital hosted a webinar titled “SAP Commerce Upgrades with Digiu ASAP Update” to address the pressing need for companies to upgrade their SAP Commerce system. The webinar highlighted the impending end of maintenance for previous versions of SAP Commerce and the importance of upgrading to the latest version to ensure system security and access to the latest functionalities. Emilio Osete and Larissa Pereira, CEO and CTO of Digiu Digital group, presented the ASAP Update, an exclusive methodology designed by Digiu Digital and Meisters Solutions – the software development business line of thel group – to execute these upgrades in a controlled way, on time and within the budget, reducing risks and costs for companies. The speakers also shared two successful cases and the main technical and functional aspects of this methodology. For those who missed the webinar, we encourage you to get in touch with Digiu for more information about upgrading your SAP Commerce system to the latest version using the ASAP Update methodology. SAP Commerce Updates As with any software solution, regular updates are necessary to keep SAP Commerce running smoothly and to take advantage of the latest features and functionality. When SAP Commerce releases a new version, it usually includes various bug fixes, security patches, and new features that address user feedback and improve overall performance. It is essential to stay up-to-date with these updates to ensure that the system continues to function correctly and to protect against potential security vulnerabilities. SAP Commerce follows a maintenance schedule, where each version receives regular support and updates for a specified period. Once the end of maintenance date is reached, customers must upgrade to the latest version to receive continued support and maintenance. Here is a table with the end of maintenance dates for SAP Commerce versions: Table with the end of maintenance date for SAP Commerce As you can see, SAP Commerce version 1905, for example, has stopped receiving regular support and updates in March 2023. Therefore, companies using this version must upgrade to a newer version to ensure continued maintenance. ASAP Update Going through the traditional upgrade process can be time-consuming and risky. That’s where ASAP Update comes in. ASAP Update is an exclusive methodology designed by Digiu Digital and Meisters Solutions to help businesses quickly and continuously upgrade their SAP Commerce platform with minimal risk and execution time, whether updating an On-Premise version or upgrading to the Commerce Cloud. The method ensures a transition to the latest version in as little as four weeks, depending on the complexity of the system ASAP Update, an exclusive methodology designed by Digiu Digital and Meisters Solutions – the software development business line of thel group – to execute these upgrades in a controlled way, on time and within the budget, reducing risks and costs for companies. ABOUT DIGIU DIGITAL Digitizing customers Over 20 years transforming businesses with intelligence and technology Digiu Digital is a leading provider of SAP CX solutions, helping clients to streamline their business processes, improve productivity and increase profitability. With a team of certified SAP Commerce experts, Digiu offers a range of services, including implementation, support, and upgrades. Learn more