Abacus, a well-known Catalan cooperative with 50 establishments across Spain and over 5,000 customers, recognized the need to modernize their B2B eCommerce platform. Their transition from outdated systems to a cutting-edge SAP Commerce Cloud solution illustrates the impact of strategic collaboration and technological innovation. Identifying the need for change They understood the necessity of staying competitive and meeting their customers’ evolving demands. However, their existing eCommerce platforms needed to be improved, failing to support the scale and complexity of their operations. This gap hindered their ability to provide a seamless customer experience, manage transactions efficiently, and personalize interactions to meet their extensive network of school customers’ unique needs. Implementing a robust solution To address this challenge, Abacus partnered with Digiu Digital to develop a robust and scalable solution. They chose the SAP Commerce Cloud for its comprehensive capabilities in handling B2B transactions, enhancing user experience, and streamlining order management processes. “Digiu Digital’s collaborative approach, open communication, and attention to detail have fostered a strong partnership. They took the time to truly understand our business goals and worked tirelessly to deliver a solution that exceeded our expectations,” Pau Virós, Abacus’ B2B eCommerce Manager Both businesses collaborated closely to implement the SAP Commerce Cloud platform, designed to maximize their digital potential. This solution facilitated streamlined transactions, personalized experiences, and efficient order management, positioning Abacus to deliver exceptional customer service. Achieving a smooth transition After approximately eight months of dedicated effort, the new eCommerce platform went live. Given the importance of timely deliveries for schools and the start of the academic year, a smooth launch was critical for customer satisfaction. The launch proceeded seamlessly, with minimal issues throughout the process. By adhering to SAP Commerce’s standard functionalities and minimizing custom code development, Digiu Digital ensured a smooth transition, meeting all critical timelines and operational requirements. Preparing for future growth With the power of SAP Commerce and the support of Digiu Digital, Abacus is now poised to exceed customer expectations and drive continued success. The new platform enables Abacus to manage their extensive network of school customers efficiently, providing a superior eCommerce experience that is both intuitive and responsive. The successful digital transformation of Abacus’s B2B eCommerce platform underscores the importance of leveraging advanced technologies and strategic partnerships to stay competitive. By choosing SAP Commerce Cloud and collaborating with Digiu Digital, Abacus has bridged their digital gap and positioned themselves for future growth and success in the digital era. This case study serves as a prime example of how a well-executed digital transformation can revolutionize business operations, enhance customer satisfaction, and drive long-term success. For businesses looking to undertake similar projects, the Abacus story provides valuable insights and a roadmap to achieving digital excellence. Watch the testimonial This case study serves as a prime example of how a well-executed digital transformation can revolutionize business operations, enhance customer satisfaction, and drive long-term success. For businesses looking to undertake similar projects, the Abacus story provides valuable insights and a roadmap to achieving digital excellence. https://digiudigital.com/wp-content/uploads/2024/06/Pau-Viros_Testemony.mp4
We understand the power of effective marketing and we would like to guide you towards success with our SAP Emarsys package, designed specifically to enhance your strategies and open the doors to achieving extraordinary results. About SAP Emarsys Emarsys is a crucial component of the digital marketer’s toolkit, providing a robust platform for engagement across multiple channels. As a proud SAP product, Emarsys equips businesses to deploy highly personalized marketing strategies. It utilizes detailed analytics and powerful automation tools to not only enhance engagement but also significantly drive conversions, making it an indispensable asset for any marketing professional. Features and benefits of Marketing Boost Enhanced Customer Insights: seamlessly integration of Emarsys in just 12 weeks. This integration allows marketers to create highly customized messages that resonate with individual customer preferences, significantly boosting the effectiveness of marketing initiatives. Omnichannel Marketing Strategies: this product excels in creating a consistent and engaging brand experience across all digital platforms. Whether your customers interact with your brand through email, social media, or mobile apps, they receive a unified brand message that enhances customer loyalty and engagement. Automation and Efficiency: Marketing Boost leverages Emarsys to bring sophisticated automation to your marketing campaigns. This technology simplifies campaign management, minimizes errors, and frees up your team to focus on strategic initiatives. It’s not just about doing more with less; it’s about doing it smarter. Strategic Marketing Management: From the initial planning to the final analysis, itt provides comprehensive tools to manage the entire lifecycle of marketing campaigns. This means better planning, targeted implementation, and detailed tracking and optimization of each campaign, ensuring maximum impact and efficiency. The significance of SAP Certification The SAP certification of Marketing Boost is more than just a seal—it’s a testament to its robust, scalable, and seamless integration capabilities. This certification ensures that Marketing Boost adheres to the highest standards of quality and efficiency, providing businesses with a reliable and powerful marketing solution that scales with their growth. Choosing Marketing Boost means embracing a package that offers the sophisticated, data-driven marketing capabilities of Emarsys, without the need for a large in-house team. It’s designed for businesses aiming to not only compete but lead in a crowded marketplace. With Marketing Boost, companies gain the tools to influence market trends actively and position themselves at the forefront of digital marketing innovation. Marketing Boost by Digiu Digital ensures that every campaign you run is intelligent, targeted, and effective, paving the way for unmatched marketing success and a significant return on investment. Embrace the future of marketing with Marketing Boost, where data-driven strategies meet innovative execution.
The fusion of ERP (Enterprise Resource Planning) and e-commerce technologies is revolutionizing the very fabric of business operations. In a world where adaptability is the currency of success, the synergy between these two pillars of modern business infrastructure has become a defining factor. Recent research conducted by Deloitte Digital, drawing insights from a comprehensive survey encompassing 530 B2B organizations, has unearthed compelling data that sheds light on this transformative journey. The numbers behind digital transformation According to the research findings, the absence of an efficient digital experience exacts a toll on businesses, with approximately 13% of potential sales slipping through the cracks. It’s a stark reminder that in today’s hyper-competitive B2B landscape, every missed opportunity can translate into a tangible loss. Yet, amidst this challenge, emerges an intriguing revelation – a beacon of hope for enterprises willing to embrace change. Companies that make a strategic investment in the seamless integration of ERP and e-commerce systems, fostering a harmonious and consistent digital experience, reap remarkable rewards. The data unequivocally showcases a staggering 62% surge in the sales of products and services for those who embark on this transformative journey. This statistic serves as a powerful testament to the potential that lies within the strategic alignment of back-office operations and customer-facing digital platforms. It underscores the notion that, in an era driven by digital innovation, the adaptability to meet the evolving needs and expectations of B2B clients is pivotal to sustainable growth and success. What actually drives the adoption of B2B ecommerce is the ease of doing business. Paul do Forno – Managing Director of Deloitte Digital The role of Digiu Digital With over two decades of experience in technology consulting, Digiu Digital is at the forefront of this transformation journey. Leveraging SAP Customer Experience solutions, we build robust technological bridges that seamlessly connect back-office and front-office systems, ensuring a fluid flow of information. What sets Digiu Digital apart is our ability to wield SAP Customer Experience solutions with precision. We engineer data-driven connections that bridge the divide between back-office and front-office systems, creating a unified digital ecosystem where data harmonizes effortlessly across departments. Comprehensive solutions for digital success Our expertise extends across a diverse spectrum of services, encompassing everything from full-stack development to digital commerce solutions and advanced business intelligence. In addition to our comprehensive service offerings, the survey data underscores a pivotal industry shift. Approximately 45% of respondents in the study have already embarked on the journey of integrating their B2B e-commerce technologies with cloud-based enterprise resource planning (ERP) systems. This strategic move represents a significant step towards enhanced efficiency and agility. Furthermore, an additional 35% of participants have articulated their intentions to upgrade their ERP systems in 2024. Notably, these upgrades are part of broader digital transformation initiatives that encompass front-office applications. This trend signifies a resounding recognition among businesses of the profound impact digital evolution can have on their operations. It’s a testament to the proactive stance many organizations are taking in harnessing the full potential of integrated systems. Enhancing customer experience The integration of ERP (Enterprise Resource Planning) with e-commerce platforms extends beyond operational efficiency; it’s a pivotal driver for enhancing the B2B customer experience. This unified system grants customers real-time access to vital information, such as product details, service updates, and delivery schedules. The transparency it provides builds trust and fosters long-term customer loyalty by ensuring reliability and dependability in a competitive landscape. In essence, this integration isn’t just about transactions; it’s about creating a customer experience that resonates on a personal level, where technology serves as an enabler of human-centric relationships. It’s a strategic shift that empowers businesses to connect more meaningfully with their clients and cultivate enduring partnerships. Shaping the future of B2B commerce Digital transformation is fundamental to success in the B2B world. Trust Digiu Digital, an experienced partner on this journey. We elevate operational efficiency, improve the customer experience, and ensure your competitive advantage through seamless integration of ERP and e-commerce solutions. Together, we are shaping the future of B2B commerce with concrete data and measurable results.
Live Shopping, a revolution initiated by Alibaba’s Taobao Live, is transforming the eCommerce landscape. This approach combines the exciting experience of live shopping with digital convenience and efficiency, establishing itself as a cornerstone in the online sales strategy for modern businesses. This innovation, transcending borders, has proven to be a crucial tool for engaging customers and driving online sales, gaining prominence after 2020. What is Live Shopping? Live Shopping is a business strategy that combines live interaction with the efficiency of online shopping. To implement it, companies must integrate live streams into their digital platforms, allowing consumers to view products and interact in real-time with presenters or influencers. The key to successful Live Shopping includes investing in good lighting to enhance video quality, focusing on specific audiences rather than large masses, and using engagement tools such as exclusive discounts and interactive question-and-answer sessions. The Arrival of Live Shopping in Europe With its expansion, Live Shopping has begun to have a significant presence in the European market. Recognized companies have embraced this trend, attracted by the opportunity to offer dynamic and captivating shopping experiences that replicate the personal interaction of physical stores. Black Shopping, the first multi-brand Live Shopping event, stood out as a successful example, bringing together renowned brands. This event offered significant discounts and demonstrated that Live Shopping can be a catalyst for exponential eCommerce growth, especially during large-scale events like Black Friday. Event on Live Shopping in eCommerce With the ability to create personalized and interactive shopping experiences, Live Shopping is becoming an integral part of online sales strategies. The Brazil-Spain Chamber of Commerce, with the mediation of Digiu, hosted an event that explored how this trend is shaping the future of eCommerce, positioning itself as a key element in the expansion and growth of the digital sector. You can watch the full conference in the video below. Live Shopping is not just a passing trend but an evolution in the world of eCommerce. It offers a new dimension to online sales strategies, combining advanced technology and interactivity to create unique shopping experiences. Its effective implementation can lead to a significant increase in customer engagement and sales, thus shaping the future of digital commerce.
Digiu Digital, a leading SAP partner in Spain for CX, was the highlight of a key event organized by Byte TI. Held on November 29, the webinar explored the transformative role of Artificial Intelligence (AI) in customer experience (CX) strategies. Emilio Osete, CEO of Digiu Digital, illustrated how AI is reshaping brand-customer interactions with examples, focusing on data-driven decision-making for personalized customer journeys. The event emphasized the need for a roadmap to integrate AI into CX strategies and highlighted the urgent need for businesses to adopt AI to stay competitive and maintain a customer-centric approach. Digiu Digital’s participation in this event reaffirms its commitment to leading digital transformation.