Customer Experience (CX) has become one of the key pillars for business success in the digital environment. Companies are increasingly seeking solutions that enable proactive monitoring, problem prevention, and efficient management of the customer journey. In this context, SAP certification for a customer experience-focused product represents a significant step forward regarding reliability and seamless integration with enterprise management tools. CX Monitoring, developed by Digiu Digital, is now officially part of the SAP Store, reinforcing its credibility and ensuring full compatibility with the SAP ecosystem. But what does this mean in practice? And what are the benefits for companies already using SAP solutions? What does it mean to be an SAP-Certified product? For software to be listed in the SAP Store, it must go through a rigorous validation process to ensure it meets high standards of quality, security, and compatibility with SAP solutions. This process includes: Integration testing with SAP systems to ensure smooth and error-free performance. Compliance with best market practices, ensuring that the solution delivers real value to users. Security and stability, essential for companies handling large amounts of data and critical operations. With this certification, CX Monitoring is officially recognized as a reliable and optimized solution for SAP environments, giving companies greater confidence when implementing the tool. What does it mean to be an SAP-Certified product? For software to be listed in the SAP Store, it must go through a rigorous validation process to ensure it meets high standards of quality, security, and compatibility with SAP solutions. This process includes: Integration testing with SAP systems to ensure smooth and error-free performance. Compliance with best market practices, ensuring that the solution delivers real value to users. Security and stability, essential for companies handling large amounts of data and critical operations. With this certification, CX Monitoring is officially recognized as a reliable and optimized solution for SAP environments, giving companies greater confidence when implementing the tool. What are the benefits of SAP-Certified CX Monitoring? Being part of the SAP Store offers advantages for both new customers interested in the solution and companies already using SAP’s ecosystem. The key benefits include: Seamless integration – Companies using SAP can adopt CX Monitoring with minimal adjustments or customizations. Real-time monitoring – Detects and resolves CX issues before they impact customer satisfaction. Increased operational efficiency – Reduces response times and enhances customer support quality. Detailed reports and customizable alerts – Provides strategic insights for better decision-making. Scalability and innovation – A solution built to grow with your business and adapt to future needs. Moreover, SAP certification gives greater visibility and credibility to CX Monitoring, ensuring that the solution remains aligned with the industry’s best practices. Why is this certification important for Customer Experience Management? Customer experience issues can have significant negative impacts, from dissatisfaction to lost business opportunities. CX Monitoring acts as a preventive management system, helping companies: Identify and resolve issues before they affect customers. Gain precise insights to optimize processes. Manage crises more effectively. Continuously improve customer experience. SAP certification reinforces CX Monitoring’s commitment to quality and reliability, making it a strategic choice for companies looking to enhance customer experience intelligently and proactively. Learn more about CX Monitoring To better understand how this solution can transform customer experience and improve efficiency in your company, watch the explainer video: https://youtu.be/yWoL8ArQpKE?si=MFbKaBmGtsVf9SLA If your organization already uses SAP Commerce or other SAP ecosystem tools, integrating CX Monitoring can be a game-changing step toward enhancing operations and delivering an outstanding customer experience.
On November 6th, at CoworkSpace Madrid, we hosted the event “Enchant Your Customers,” where magic and SAP Customer Experience (CX) solutions came together to show brands how to transform their relationship with customers. Inspired by the world of Harry Potter, the event featured a fantastical setting: spells, wands, and magical elements that transported attendees to an extraordinary environment. Our speakers, Emilio Osete and Pau Virós, donned wands and glasses, guiding participants through this unique experience and showcasing the power of SAP CX as the “magic” behind every company’s commercial success. Exploring the Magic of SAP CX with Emilio and Pau Emilio Osete, CEO of Digiu Group, led a dynamic session where each SAP CX solution was presented as a “spell” inspired by Harry Potter characters. Through creative storytelling, Emilio demonstrated how tools like SAP Sales Cloud, Emarsys, and Commerce Cloud provide an integrated platform that allows businesses to attract, retain, and transact with their customers in an authentic and efficient way. With practical examples, Emilio showed how SAP CX helps companies build lasting relationships, optimize customer service, and make data-driven decisions, directly impacting sales conversion and customer retention. Customer loyalty is not bought, it’s built in every interaction. Meanwhile, Pau Virós, eCommerce Manager at Abacus, shared how the implementation of SAP Commerce Cloud transformed their business by creating a personalized shopping experience for their customers. Through practical cases, such as a school needing educational materials or a public library looking for new collections, Pau demonstrated how Abacus has met the specific needs of sectors like education and culture, facilitating quick and intuitive purchases. SAP Commerce Cloud not only optimizes the efficiency of the purchasing process but also allows Abacus to expand its market by adapting to each customer’s requirements and enhancing their user experience. Conclusions The event showcased how SAP CX offers a competitive advantage for any business looking to build meaningful relationships with customers. With its personalization and analytics capabilities, SAP CX enables businesses to anticipate customer needs, optimize the experience at every touchpoint, and ultimately increase satisfaction and loyalty. Emilio and Pau’s presentations made it clear that SAP CX solutions not only enchant customers but also drive business growth. When personalization and efficiency come together, we create unique experiences that drive loyalty. Acknowledgments We would like to thank all attendees and CoworkSpace for the excellent setting that allowed us to live this magical experience. We are already planning new events to continue sharing the latest innovations in customer experience. LinkedIn Twitter Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions
By Emilio Osete Hello, there! Emilio Osete here, CEO of Digiu Digital. I wanted to share with you some news from the last few months. As AI technologies advance, they’re becoming essential in helping businesses connect with their customers on a deeper level, making interactions more predictive, personalized, and satisfying. Enhancing Customer Interactions with AI One of the most exciting aspects of AI is its ability to analyze vast amounts of data and predict what customers need before they even know it themselves. This means businesses can create incredibly personalized experiences that truly resonate. For me, this is the heart of what AI brings to the table. “AI isn’t just about responding to what customers want; it’s about anticipating their future needs and providing solutions before they even realize they need them.” Emilio Osete, CEO of Digiu Digital This forward-thinking approach has been a game-changer, and I’ve had the privilege of discussing these innovations at several key industry events recently. Anterior Próximo CX MAD SHOW – Madrid On May 8, 2024, Digiu Digital proudly hosted the CX MAD SHOW in Madrid, in partnership with SAP and AUSAPE. It was an extraordinary gathering where we delved deep into the SAP Intelligent CX suite. We discussed how this advanced platform transforms customer engagement through seamless and personalized interactions. It was a great success, filled with innovative ideas and real-world applications of personalization, AI and automated engagement strategies, showcasing how it can optimize decision-making and improve service delivery in real-time. SAP Innovation Day – Barcelona We had an incredible time sponsoring and participating in the SAP Innovation Day for CX, held at the iconic America’s Cup BCN on May 24. This event attracted over 500 industry professionals and featured inspiring presentations, including a highlight from Pau Virós, eCommerce Manager at Abacus, our customer since 2022. He spoke about the success of our B2B E-Commerce project. His words reflected the positive impact our solutions are having in the market, and we are proud to collaborate with them on their journey towards digital transformation. At this event, we explored how AI integrates seamlessly with SAP platforms to revolutionize customer interactions, and how predictive analytics can help businesses understand their customers’ behaviors better. “By integrating AI with SAP’s robust tools, we transform data into actionable insights, giving our clients a competitive edge in customer engagement.” Looking Ahead: The Future of AI in CX The discussions at these events have made it clear that as AI technologies continue to evolve, they will redefine customer interactions, making them more predictive, proactive, and personalized. This shift from reactive to anticipative customer service is poised to significantly boost customer loyalty and satisfaction. The integration of AI into CX strategies offers immense opportunities for innovation. Businesses that harness AI effectively will lead in customer engagement and satisfaction, setting new industry standards. It’s an exciting time to be at the forefront of this transformation, and I’m eager to see how AI will continue to shape the future of customer experience. Other Recent Events AUSAPE Webinar on SAP BTP Integration During this webinar, I delved into the technical side of integration and automation with the SAP Business Technology Platform (BTP). I emphasized the importance of continuous learning and the need to thoroughly understand the solutions available on the market and how they can be effectively integrated with the SAP ecosystem. With so many options available, staying abreast of the latest trends and developments is essential to optimize our processes. We discussed the complexity of integrating multiple solutions into the SAP ecosystem, from adapting existing systems to proactively monitoring for errors and discrepancies. AUSAPE Forum 2024 – Granada As proud sponsors of the AUSAPE Forum since 2018, Digiu Digital was excited to participate in this prestigious event on May 28th and 29th. The AUSAPE Forum is the largest gathering for SAP users in Spain, attracting over 1500 attendees and around 80 partners. Our role goes beyond sponsorship; we lead the Customer Experience (CX) group in AUSAPE, showcasing our commitment to driving digital transformation. Our team demonstrated how our CX tools personalize customer relationships and significantly impact business success. Disaster Night – Barcelona On June 3, we promoted, together with Spryker and Valantic, the Disaster Night. This event was a unique opportunity for professionals to share stories about significant occurrences in their business careers, including epic failures and memorable coding errors. It was an engaging and enlightening experience, highlighting the importance of learning from mistakes to drive innovation and success. Thank you for taking the time to catch up on our latest news! If you have any questions or want to learn more about our events and innovations, feel free to reach out. Here’s to an exciting future in customer experience! Best regards,Emilio Osete
In a context where cross-border collaborations are creating innovative business transformations, Tramontina, a prestigious Brazilian brand known for its quality, craftsmanship, and innovation, is preparing to establish a significant presence in Spain. With deep roots in Brazil, Tramontina symbolizes excellence and quality. A century of quality and innovation The story of Tramontina is marked by dedication, passion, and a constant effort to enrich daily life. Founded in 1911 in Brazil, it started as a humble iron mill and has evolved into a global icon, offering a wide range of kitchenware, cutlery, and appliances. Tramontina’s venture into the dynamic Spanish market brings with it a heritage rich in tradition and innovation. This expansion represents a cultural bridge, introducing the warmth and vitality of Brazil into Spanish homes. Strategic collaboration with Digiu Digital Group Through a strategic alliance with Digiu Digital Group, Tramontina gains the tools and experience to strengthen its presence in Spain. Known for their expertise in digital transformation, digital commerce, and customer experience, Digiu Digital is the ideal partner for Tramontina. This collaboration focuses on empowering Tramontina to thrive in Spain. From integrating warehouse operations with SAP Business One to advanced digital marketing strategies, Digiu Digital ensures that Tramontina stands out in the Spanish market. Our expansion into Spain is a significant step towards new horizons. As we move forward, we are not only focused on commercial expansion, but also on creating a genuine connection with Spanish consumers. We want our products to be an integral part of their daily lives and to reflect the quality that the Tramontina brand represents. I am filled with pride and excitement to lead this initiative, which allows me to combine my passion for innovation and business growth. This partnership with Digiu Digital and our entry into the Spanish market is a strategic step. We chose Digiu Digital Group as our partner due to their proven experience with SAP Business One, integrations, and in achieving results. Their comprehensive approach to technology and marketing, aligned with our shared ethos of innovation, makes them the natural choice. As a result, the Spanish market is ready to witness a convergence of tradition, innovation, and customer centricity. Mateus Zilli – Director Manager of Tramontina Emilio Osete, CEO of Digiu Digital Group, on the Collaboration: Tramontina’s entry into the Spanish market marks a pivotal moment for both entities. We feel honored to support Tramontina’s expansion with a wide range of services that include warehouse integration, e-commerce solutions, and strategic marketing initiatives. Our commitment to excellence and innovation aligns perfectly with Tramontina’s values, forging a partnership that truly embodies our shared vision Emilio Osete – CEO of Digiu Digital The role of the Brazil-Spain Chamber of Commerce The Brazil-Spain Chamber of Commerce acts as a key facilitator in this collaboration, promoting commercial ties between both nations. This institution demonstrates how commercial relationships can drive cross-border growth and innovation, reinforcing the vision of improving bilateral relations between Brazil and Spain. This alliance between Tramontina and Digiu Digital Group is not only a step towards commercial expansion but also an advancement in creating deeper cultural and commercial relations between Brazil and Spain. With the combination of tradition, innovation, and customer-centricity, Tramontina is poised to leave an indelible mark on the Spanish market, supported by the experience and knowledge of Digiu Digital.
On October 18th, 2023, the renowned AUSAPE CX group hosted a virtual event that brought together leaders and professionals from the e-commerce sector. From the comfort of their workplaces and homes, participants connected to share and learn about the latest trends and tools in the world of e-commerce. The virtual event kicked off with welcoming words from Iciar Balza, coordinator of the CX group and head of eCommerce at Gonvarri. Shortly after, Miguel Uhagón, CX Solution Expert at SAP, spoke to emphasize the importance of SAP Commerce Cloud. This solution, more than just an e-commerce platform, represents a strategic tool for innovation, leveraging valuable data with the aim of enhancing outcomes and customer experience in the digital world. Breaking linguistic barriers One of the highlights was the presentation by Emilio Osete, CEO of Digiu Digital Group. Osete introduced the “Composable Storefront Multilanguage,” a tool designed to address the native multilingual gap in SAP’s Composable Storefront. With the promise to automatically translate the SAP Commerce frontend into any language within just 24 to 48 hours, this tool emerges as a game-changer for companies aiming to globalize their reach. Beyond the presentations, there was an emphasis on the need to maintain a multilingual knowledge base, recognizing that language can be a barrier but also an entryway to new markets. Tools like the Composable Storefront Multilanguage aim to simplify and make this linguistic expansion more profitable. The event, filled with interaction and valuable insights, concluded leaving attendees with a clearer vision of the future of e-commerce and how current tools and solutions can be used to maximize growth and expansion potential in the global market. In times when digitalization and globalization are advancing rapidly, events like the one from AUSAPE CX Group become essential meeting points. The shared learnings, along with the innovative solutions presented, set the course for an ever-evolving sector. Now, more than ever, companies have at their disposal tools and strategies to face the challenges of global e-commerce.
On July 14th, AUSAPE (Association of SAP Users in Spain) and Digiu Digital joined forces to promote an event that unveiled the collaborative efforts of SAP in revolutionizing customer management. The event was held as part of AUSAPE’s SAP CX Group, established last year through Digiu’s initiative. The spotlight of the event fell on Emarsys, a powerful tool for efficient customer management that holds immense importance for both B2B and B2C markets. Emarsys is a global powerhouse, empowering marketers worldwide with personalized omnichannel experiences that yield tangible business outcomes. With the added support of SAP, this platform brings even greater value to customers, enabling a truly personalized customer experience across marketing, commerce, sales, and service. The event commenced with a comprehensive overview presented by the SAP CX group, led by Iciar Ibalza, coordinator of the CX Group and responsible for the eCommerce of Gonvarri Industries. Attendees gained valuable insights into the current landscape of customer management, with a particular focus on the key functionalities of Emarsys. This allowed participants to explore the capabilities of this robust tool and its potential in streamlining customer management processes. The meeting also incorporated interactive question and answer segments, enabling attendees to engage with Iciar Ibalza and other experts. This dynamic exchange fostered a deeper understanding of Emarsys and its features, equipping participants with practical knowledge and actionable insights. Digiu Digital, in collaboration with AUSAPE, contributed to the event by sharing invaluable insights into the implementation steps required for the successful integration of Emarsys within organizations. The presentation provided attendees with practical guidance, ensuring a seamless adoption of Emarsys into existing business structures and maximizing its benefits. As the event drew to a close, closing remarks expressed gratitude to the participants and underlined the importance of effective customer management in the digital landscape. To gain a comprehensive understanding of the event and explore the transformative potential of Emarsys, we invite you to watch the full recording.:
Marketplace improves customers’ experience in airports Marketplace launched for AENA allows customers to order food from restaurant points that offer food service at network airports. Thanks to this application, orders can be collected at the restaurant itself or at the airport delivery points (Boarding Gate, etc..). Marketplace Concept Digital project to improve the passenger experience, adding value to the suppliers’ commercial proposal; Based on offering customers a 360-degree offer that will improve the average sales per passenger and, therefore, add value to AENA’s suppliers. Cutting-edge technology Based on a Marketplace concept on SAP Commerce Cloud; Multi-tenant, Spartacus technology (front-back decoupled), 100% mobile. Integration SAP CRM, Cloud Marketing and multiple corporate tool.
Incorporating AI into CRM to Engage Customers: A Game-Changing Strategy As businesses aim to increase customer engagement and satisfaction, they are turning to Artificial Intelligence (AI) to enhance their Customer Relationship Management (CRM) systems. So, how can AI be incorporated into CRM to engage customers? Here are some key ways: Personalized Recommendations: AI algorithms can analyze customer data and behavior to provide personalized product recommendations. By tracking customers’ browsing and purchasing habits, AI can suggest products that are likely to interest them. This can lead to increased sales, customer loyalty, and satisfaction. Chatbots and Virtual Assistants: AI-powered chatbots and virtual assistants can provide customers with 24/7 assistance, answering frequently asked questions, providing product information, and offering support. This can improve customer satisfaction and reduce the workload on customer service teams. Predictive Analytics: AI can analyze customer data to identify patterns and predict future behavior. By analyzing factors such as purchasing habits, website interactions, and social media activity, AI can predict which customers are most likely to make a purchase or which ones may be at risk of leaving. This can help businesses take proactive measures to retain customers and increase sales. Sentiment Analysis: AI can analyze customer feedback, including reviews, social media posts, and support tickets, to determine the sentiment behind the communication. This can help businesses identify areas for improvement and take corrective action to address customer concerns. Personalized Communication: AI can be used to automate personalized communication with customers, such as sending targeted emails, push notifications, and SMS messages. By tailoring communication to the individual customer’s interests and behavior, businesses can increase engagement and build stronger relationships. Salesforce and SAP are two examples of companies that provide AI-powered solutions to help businesses engage with their customers more effectively. Salesforce Einstein GPT allows businesses to personalize customer experiences, automate workflows, and gain insights into customer behavior. Similarly, SAP Customer Experience uses AI to analyze customer interactions across multiple channels, creating a more complete picture of each customer and enabling businesses to provide tailored recommendations and personalized experiences. Incorporating AI into CRM can transform the way businesses interact with their customers, leading to increased engagement, loyalty, and satisfaction. As AI technology continues to evolve, the possibilities for improving customer experiences are endless. By embracing AI, businesses can stay ahead of the competition and create a more engaging and personalized customer experience. If you want to improve customer engagement and create personalized experiences that keep them coming back, contact us and find out how we can help. With our expertise and innovative approach, we’re ready to help your company stand out from the competition and create a more engaging and personalized customer experience. Incorporating AI into CRM can transform the way businesses interact with their customers, leading to increased engagement, loyalty, and satisfaction.
What is Digital Transformation? Digital Transformation refers to the integration of digital technology into all aspects of an organization, leading to significant changes in how it operates and interacts with customers. The goal of digital transformation is to create new value and improve efficiency, customer experience, and innovation by utilizing the latest technologies and business models. Key enablers of digital transformation include cloud computing and the analysis of big data. By embracing digital transformation, organizations can position themselves for future success. Cloud, Big Data, and analytics are the three pillars of digital transformation. Cloud computing is a fast-growing market and many companies are already taking advantage of its benefits. In fact, according to Gartner’s survey of 3,000 CIOs worldwide, 82% said they have invested in or plan to invest in cloud technologies in 2019. All of a company’s data and systems can become immediately available to employees, partners, suppliers, and executives, all on a single enterprise network. Big Data and analytics enable organizations to turn large amounts of information into actionable insights, informing decision-making and helping drive innovation. These three technologies work together to support the digital transformation of organizations, allowing them to stay ahead of the curve and remain competitive in the fast-paced business world. Digital transformation is not just about your systems, it’s a whole new way of doing business. Companies that start their digital transformation journey are better poised to survive and thrive in today’s digital era. If you’re starting a digital transformation journey, it’s important to understand that this is not about the technology, but rather about improving your business and being able to offer more value to your customers. It’s about focusing on meeting the needs of your customers, rather than just selling them products or services. Digital transformation is not just about your systems—it’s a whole new way of doing business. You need to think, act, and collaborate differently with all stakeholders involved for the entire organization to run smoothly as a result of these changes. That’s why everyone must understand what they’re getting into before they begin their digital transformations: it’s going to take time! But eventually (and hopefully sooner rather than later) you’ll be able to reap all those benefits from having made this investment in yourself and the future success of your company. We Are Passionate About Transforming Businesses With Technology. Roadmap Creating a digital transformation roadmap is an essential step in this process. It allows an organization to clearly define its goals, prioritize initiatives, and track progress towards its digital vision. By following these steps, you can ensure that your organization is poised to take advantage of the many opportunities that digital technologies have to offer. Here are the key steps to creating a successful digital transformation roadmap: A digital transformation roadmap is a plan that moves your organization from Point A (using your current digital processes) to Point B (using new digital processes). Think of it like taking a road trip — you know where you are and where you want to go, but you need to map out how you’ll arrive at your destination. We are the ideal partner to guide you on this path. Contact Digiu Digital and start this journey!
Digiu Digital, a leading digital solutions provider, has signed a new strategic alliance with the Cámara de Comércio de Brasil-España, to support Spanish and Brazilian companies that want to establish themselves or grow in both markets. The partnership is of great importance for the Digiu Digital Group, as it aligns with the company’s global operations in Spain with Digiu Digital and Medikus Health Tech, as well as its digital development business line in Brazil, Meisters Solutions, which is made up of a team of multi-technology experts who help accelerate the group’s projects, also providing differential know-how in software development and AMS (Application Management Services). With this partnership, Digiu aspires to expand its presence in the market and become the reference in Digital Commerce and Customer Experience in Latin America. As leaders in customer-focused digital solutions and commerce, Digiu Digital Group has always worked to accelerate digital transformation and improve customer experience. The company’s CEO, Emilio Osete, recently shared in an interview with the CCBE that the key to the company’s success is “constant work, a commitment to service, and a deep knowledge of the technological environments in which we operate.” About the partnership, Emilio says: We hope to contribute to the necessary awareness of Spanish executives on digital transformation through the Committee that the Chamber is launching. Additionally, we hope to establish relationships in the environments where the Chamber operates in Brazil and Spain, which will contribute to the expected growth. For us, being in an association related to Digiu’s DNA is a strategic decision and a source of pride. Click here and read the full interview. Digiu Digital has over 20 years of history, with the goal of accelerating the digitalization of large companies. Today, the company is a leading specialist in SAP Customer Experience solutions in southern Europe and a leader in implementations of commerce and Marketplace solutions, such as Spryker, Mirakl, and Salesforce. With offices in Spain, Brazil, and Germany, Digiu Digital operates in over 25 countries and has delivered over 500 innovative projects.