El Proceso de Transformación Digital de las Empresas Empieza Cambiando Culturas y Definiendo Estrategias El sector industrial ha experimentado profundas transformaciones en las últimas décadas debido a la llegada y democratización de tecnologías disruptivas como las TICs, IoT, IA, y automatizaciones. La pandemia del Sars-Cov-2 aceleró este proceso, obligando a muchas industrias a digitalizar sus servicios para seguir atendiendo la demanda de sus clientes. En este contexto, Gonvarri Industries ha liderado con éxito su transformación digital. Tabla de Contenido Relevancia y Retos de la Transformación Digital En este contexto, Gonvarri Industries, empresa líder en el sector de acero y aluminio, presente en 19 países, con 45 fábricas, 20 centros de distribución y más de 6,000 empleados, puso en marcha su proyecto de transformación digital. En 2019, la empresa no poseía un canal de e-Commerce B2B, aunque ya se planteaba la posibilidad de implementarlo. La pandemia de COVID-19 supuso el impulso definitivo para lanzar el proyecto. Como en muchas empresas industriales, los únicos procesos digitalizados eran los pedidos electrónicos, procesados vía EDI utilizando ERP. No había canales comerciales B2B online, razón por la cual el equipo de Digiu Digital planteó la creación de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. Estrategia y Metodología El paso siguiente fue definir las estrategias, metodología y plazos del proyecto. Para ello, la consultora adoptó la metodología Agile, y el proyecto fue segmentado en “milestones” y “waves” a fin de garantizar el funcionamiento de los canales digitales en el menor tiempo posible. El objetivo era implementar de forma gradual la transformación digital en todas las plantas de producción para minimizar los riesgos y no comprometer los plazos de entrega. Dicho en otras palabras, el fraccionamiento del proyecto creó un ambiente de aprendizaje y colaboración, previendo riesgos y retrasos. El primer e-Commerce fue implementado en Burgos (Wave 1), y tras su pleno funcionamiento, Digiu Digital implementó el Go Live en el resto de plantas en España (Waves 2 – 4). Como en muchas empresas industriales, los únicos procesos digitalizados eran los pedidos electrónicos, procesados vía EDI utilizando ERP. No había canales comerciales B2B online, razón por la cual el equipo de Digiu Digital planteó la creación de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. La pandemia de COVID-19 supuso el impulso definitivo para lanzar el proyecto de transformación digital de Gonvarri Industries, llevando a la implementación de un e-Commerce y un Marketplace B2B para conectar fabricantes, proveedores y clientes. Beneficios Económicos y Operativos La segmentación de los canales online permitió anticipar los beneficios económicos del e-Commerce, además de prevenir problemas. El equipo aprendió en microescala, escalando posteriormente las soluciones digitales hacia otros territorios, una vez que comprendieron el modus operandi de la empresa, garantizando la eficiencia y la excelencia del proyecto. Otro aspecto relevante fue el uso de la información proporcionada por los propios clientes en los canales digitales, lo que permitió personalizar el servicio de venta y postventa. Esta información facilitó diseñar acciones de marketing basadas en datos reales. La digitalización y automatización de procesos y servicios pre-venta, venta y post-venta aportaron eficiencia y calidad a las interacciones entre Gonvarri y sus clientes. Un resultado notable fue el incremento de la facturación, convirtiéndose el proyecto en un caso de éxito a nivel interno. Impacto Financiero Respecto a los beneficios económicos, el resultado fue un incremento del 20% en el volumen de ventas online en el primer año de funcionamiento del e-Commerce (2020), en el cual Gonvarri registró una facturación de €1,16M. Los canales online produjeron un beneficio de €232 mil en 2020. En 2021, las ventas online alcanzaron el 35%, con una facturación alrededor de €3M (€1,05 M del e-Commerce). En el primer cuatrimestre de 2022, las ventas online se estabilizaron en un 30%, aunque hubo un incremento de la facturación a €4,43M, revelando una recuperación económica del sector posterior a la pandemia (€1,3 M en ventas online). Las previsiones para 2023 son de €10,5M anuales, €10,7M en 2024 y €71,2M anuales en 2025. Si la participación de ventas online se mantiene en torno al 30%, Gonvarri anticipa una facturación de aproximadamente €30M a través de los canales online en 5 años, subrayando los beneficios económicos del proyecto. Cambio Cultural y Transformación Los resultados positivos contribuyeron a consolidar un cambio cultural en Gonvarri respecto a la transformación digital, entendiendo que las herramientas y metodologías online no sustituyen los procesos offline, sino que los complementan de manera gradual y sinérgica. Es importante destacar el papel de Digiu Digital, cuyo equipo fue responsable de integrar, automatizar y complementar algunos de los procesos y servicios de los canales de e-Commerce, marketing y back office, creando nuevas oportunidades de negocios y personalizando los servicios de pre-venta, venta y post-venta. La integración entre ERP y CRM mejoró la eficiencia de los procesos de backoffice, y el desarrollo de APIs y herramientas de análisis de datos permitió calificar y personalizar las interacciones con los clientes, convirtiendo los datos en una fuente importante de información para la toma de decisiones estratégicas. El resultado fue el incremento de las ventas online, de la facturación y, no menos importante, un cambio de cultura respecto a la transformación digital. Los resultados positivos contribuyeron a consolidar un cambio cultural en Gonvarri respecto a la transformación digital, entendiendo que las herramientas y metodologías online no sustituyen los procesos offline, sino que los complementan de manera gradual y sinérgica. Conclusión No obstante los beneficios, a lo largo del proceso hubo retos que exigieron creatividad y experiencia del equipo Digiu Digital. Entre ellos se destacaron la necesidad de adaptar la tecnología a los procesos existentes y la resistencia al cambio dentro de la organización. En resumen, el éxito de Gonvarri es consecuencia, en parte, de la experiencia de Digiu Digital: consultora líder en Customer Experience en España, partner de SAP, entre otros, y promotora del grupo de CX en AUSAPE. Con más de 20 años de experiencia, una cartera de más de 500 clientes y un equipo de casi
Meet exceptional women leading the way at Digiu Digital Group – Digiu Digital, Meister, and Medikus, where innovation and diversity thrive. In the ever-evolving landscape of technology, the influence and contributions of women are indispensable for driving innovation and progress. At Digiu Digital Group, we take pride in fostering an environment where women not only succeed but lead with excellence. Today, let’s introduce you to remarkable women from different branches of our tech family. Interview with Larissa Pereira Ramos de Oliveira – Chief Technology Officer at Digiu Digital Group Q1: How did your journey as a woman in technology begin, and what led you to become the CTO at Digiu Digital Group? Larissa: “My journey started with a curiosity for technology and a passion for solving problems. I immersed myself in learning, always seeking new challenges. Digiu Digital Group recognized my potential, providing me with a platform to grow and lead. As CTO, I oversee the technical vision and strategy, mentoring and inspiring other women in tech.” Q2: What projects or initiatives are you most proud of at Digiu Digital Group, reflecting the company’s values and mission? Larissa: “One project I’m proud of is our commitment to innovation, showcased in Digiu Digital Solutions. This reflects our values of collaboration and customer satisfaction. It aligns with our mission to make digitalization as simple as possible, assisting businesses in the valuable move of automating and modernizing their processes for Digital Customer Experience.” Q3: What challenges or barriers did you face or overcome as a woman in technology, and what advice would you give to aspiring women in tech? Larissa: “Facing challenges like a lack of representation and mentorship, I overcame stereotypes, biases, and doubts. My advice to aspiring women in tech: believe in yourself, pursue your passion, and seek mentors who guide and support you. Don’t let anyone tell you what you can or can’t do.” Interview with Laura Sofia Funez Iscoa – Business Analyst at Digiu Digital Group Q1: What inspired you to pursue a career in technology, and what skills or competencies do you use or develop as a business analyst? Laura: “What inspired me was the fact that we live in a technological world that is constantly changing, and I find that super interesting. As a business analyst, I use skills like analytical thinking a project managing, along with learning about different technologies, also a big skill that I’ve developed more is the ability of adapting myself to different scenarios, since each project is very different.” Q2: How do you collaborate with teams or departments at Digiu Digital Group, and what are the benefits or challenges of working in a cross-functional environment? Laura: “When participating in certain projects, the collaboration between the development team and others such as marketing and design tend to be more frequent because we need to ensure that all the requirements and needs of the customer are met. The benefits would be the exchange of ideas, knowledge, perspectives, and feedback. The challenges would be the assertiveness to communicate an idea and coordinate the teams to work as one..” Q3: How does Digiu Digital Group support your professional growth, and what goals do you have as a woman in tech? Laura: “Digiu Digital Group supports my growth by encouraging me to take on new challenges and also with some coaching during this process. My goals are to expand my habilities, learn more, improve as a leader so I can help contributing to form a more diverse environment in the tech industry.” Interview with Laíse Pereira – Business Analyst at Digiu Digital Group Q1: What projects or tasks do you work on as a business analyst, and how do they relate to the company’s vision and objectives? Laíse: “Working on analysis, documentation, and validation of business processes, I contribute to delivering high-quality, innovative, and customer-centric solutions aligning with the company’s vision and objectives.” Q2: What tools or methodologies do you use as a business analyst, and how do they help you in your role? Laíse: “Using tools like the Business Analysis Body of Knowledge (BABOK), Agile Scrum framework, and the Unified Modeling Language (UML), these help by providing best practices, standards, and guidelines for conducting business analysis, managing projects, and communicating solutions.” Q3: How do you balance the technical and business aspects of your role, and what skills or qualities do you need as a business analyst? Laíse: “Balancing technical capabilities and limitations with business needs, I communicate effectively with both technical and business stakeholders, ensuring solutions are feasible, viable, and desirable. Skills needed include critical thinking, problem-solving, creativity, and adaptability.” Interview with Lara Teles Nascimento – Marketing Analyst at Digiu Digital Group Q1: How do you view the intersection of marketing and technology, and what trends or opportunities do you see in this space? Lara: “The intersection we’re talking about highlights how technology not just enables, but actually amplifies our marketing strategies. When we look at current trends such as data-driven marketing, leveraging digital platforms, social media engagement, and content creation, they all open up incredible opportunities. These tools allow us to connect with a much broader audience more effectively, and that’s always a crucial aspect of our work” Q2: What tools or platforms do you leverage as a marketing analyst, and how do they help you? Lara: “Google Analytics, Google Ads, Facebook Ads, WordPress… There’s a lot! They empower me to not only create and manage various marketing campaigns but also to monitor them closely. With these at my disposal, I can delve deep into analyzing marketing data, report on the insights I gather, and craft and publish engaging marketing content.” Q3: How do you align your marketing goals with the company’s goals and values, and what challenges or successes have you experienced as a marketing analyst? Lara: “Our approach in marketing centers on aligning communication goals with the core values of our company. This understanding is crucial for creating marketing messages that truly resonate with our target audience. Of course, the journey is not without its challenges.
The digital commerce space is a dynamic and competitive landscape where businesses continually seek to innovate and improve their customer engagement. One of the most significant advancements in this space is the emergence of Intelligent Selling Services (ISS) powered by Artificial Intelligence (AI). What are Intelligent Selling Services? Intelligent Selling Services (ISS) are systems designed to enhance the online shopping experience through personalized product recommendations. These services leverage AI, specifically machine learning algorithms, to analyze and understand customer behavior, including browsing patterns and purchase history. By doing so, ISS can predict customer preferences and suggest products that are more likely to be of interest to each shopper. AI as the driving force At the core of ISS lies Artificial Intelligence, a technology that mimics human cognition to make decisions and improve over time. AI in ISS is responsible for: Data Analysis: AI processes vast amounts of data to identify trends and customer preferences. Learning from interactions: Every customer interaction is an opportunity for the AI to learn and refine its recommendations. Automation: AI automates the process of cross-selling and upselling, making it more efficient. Importance of ISS in Today’s Market In the current market, customer expectations are higher than ever. They seek not just products, but personalized experiences that make shopping convenient and enjoyable. ISS meets these expectations by: Enhancing customer engagement: ISS keeps customers engaged by showing them products that align with their interests. Increasing sales opportunities: Personalized recommendations can lead to the discovery of new products, increasing the potential for sales. Streamlining the shopping experience: By understanding customer needs, ISS simplifies the path to purchase. Digiu Digital’s role in ISS Implementation Digiu Digital, with its expertise in digital transformation and e-commerce, is uniquely positioned to implement ISS solutions for businesses looking to upgrade their digital commerce strategies. Here’s how Digiu Digital aligns with ISS: SAP Customer Experience (CX) solutions: as experts in SAP Customer Experience, Digiu Digital can integrate ISS within the existing digital infrastructure of a business, ensuring a seamless CX. Customization and personalization: Digiu Digital’s approach to ISS is highly personalized, tailoring solutions to each business’s unique needs and customer behaviors. Ongoing support and optimization: the consultancy provides continuous support and uses business intelligence to optimize ISS functionalities, ensuring that the recommendations remain relevant and effective. The integration of Intelligent Selling Services into e-commerce platforms is more than just a trend; it’s a transformative step towards more intelligent, customer-centric shopping experiences. As businesses strive to remain competitive, the expertise of Digiu Digital in deploying AI-powered solutions like ISS is invaluable. By embracing ISS, businesses can not only meet the demands of the digital-savvy consumer but also pave the way for increased sales, enhanced customer loyalty, and a more robust digital commerce presence.
In this post we would like to share with you the interview that IT Trends magazine did with our CEO, Emilio Osete. In it, Emilio addresses the transformation that the company has undergone since its inception and what the trajectory has been like until it became the only consulting firm focused 100% on the implementation of solutions and sale of Customer Experience licenses, SAP’s fastest growing area. , along with BTP. Below I present some of the main reflections of our CEO: Personalization, digital channels and artificial intelligence are key right now. In no time, AI will transform the customer experience. Efficiency is vital, but customer experience is at the heart and will significantly influence the future of business. LEADERS IN SAP CX IN SOUTHERN EUROPE The interview reveals Digiu Digital’s strong position as a leader in digital transformation. A company committed to innovation and customer satisfaction, with a unique ability to anticipate trends, adapt to changes and collaborate closely with our customers to drive success in a constantly evolving digital world. You can watch the entire interview below. https://youtu.be/yylYj36zBPQ Be Digiu. Be Digital At Digiu Digital, we believe in making digitization as simple as possible. We want to take your business to the next level in the digital world. We are experts in e-Commerce and digital transformation, with more than 18 years of experience and more than 500 innovative projects in more than 25 countries, being CX leaders in Southern Europe. Contact us and discover how we can simplify digitalization for your company. Discover our solutions
Navigating the fast-paced digital landscape requires more than just agility; it demands strategic clarity and alignment, which is where Objectives and Key Results (OKRs) come into play. At Digiu Digital Group, we embrace OKRs as a cornerstone for not just managing performance, but also for fostering robust internal communication. What are OKRs? OKRs (Objectives and Key Results) are a framework for defining and tracking objectives and their outcomes. Developed within Intel and brought to the limelight by Google, OKRs are about setting ambitious goals (Objectives) and pairing them with concrete, measurable actions (Key Results). This methodology focuses on setting measurable goals that push the entire organization forward in a unified direction. OKRs serve a dual purpose. Firstly, they provide a clear direction for what the organization aspires to achieve in a set period. Secondly, they offer measurable steps to gauge how close an individual, team, or the entire company is to reaching these goals. By aligning personal performances with company objectives, OKRs ensure that everyone’s work contributes to the bigger picture. Advantages of OKRs OKRs provide a roadmap for organizations, aligning the efforts of individual team members with the company’s overarching goals. Futhermore, here more strategic advantages of this methodology: Strategic alignment For instance, if the company’s objective is to increase market share, a marketing team’s OKR could involve launching a specific number of targeted campaigns to reach new audiences. Increased transparency This approach allows everyone in the organization to see what others are working on, promoting a culture of openness and shared responsibility. Enhanced focus and clarity Teams can prioritize tasks that directly contribute to achieving key results, minimizing distractions and enhancing productivity. Improved accountability Clear KRs ensure that each team member knows what is expected of them, fostering a sense of ownership and responsibility. Agility and flexibility If customer feedback indicates a shift in needs, OKRs can be quickly adjusted to reflect new priorities. Boost in employee engagement Seeing how their work directly contributes to the company’s goals can significantly enhance employee motivation and satisfaction. How does it work in practice? Objective (O): Improve customer experience for a technology company. Key Results (KRs): KR1: Increase the Customer Satisfaction Score (CSAT) from 80% to 90% by the end of the quarter. KR2: Reduce the average customer support response time from 24 hours to 12 hours within the next two months. KR3: Implement a new customer feedback system and collect at least 500 evaluations by the end of the semester. Application of the OKR: Planning and Action: The team sets specific strategies to achieve each KR. For KR1, this might involve enhancing customer service training. For KR2, optimizing internal processes or implementing new support tools might be necessary. And for KR3, developing and launching an effective feedback tool is key. Monitoring: The team regularly tracks progress against these KRs. This can be done through weekly meetings or using a dashboard that displays real-time progress. Adjustments: If at any point the KRs are not being met as planned, the team can review and adjust their strategies. For instance, if the customer response time is not improving, the team might need to investigate and resolve bottlenecks in the support process. Evaluation and Reflection: At the end of the OKR period, the team evaluates performance and reflects on what worked well and what could be improved. This evaluation forms the basis for setting the next OKRs. This process ensures that the company not only sets ambitious goals but also creates a clear and measurable path to achieve them, promoting continuous improvement and team accountability. How to develop a effective communication of OKRs? Successfully implementing Objectives and Key Results (OKRs) in any organization hinges not just on the clarity of the goals themselves, but critically on how these goals are communicated within the team. Effective communication of OKRs transforms them from mere objectives on paper to dynamic tools that drive the entire organization towards unified success. It involves a systematic approach to ensure that every team member not only understands the OKRs but is also fully aligned and engaged with them. In this section, we will explore practical strategies and best practices for effectively communicating OKRs, ensuring that they become an integral and functional part of your organizational culture. From setting clear expectations to fostering a culture of feedback and recognition, effective communication is the key that unlocks the true potential of OKRs in driving organizational success and employee engagement. Regular OKR reviews Holding monthly or quarterly OKR review meetings ensures everyone is on track and can adjust their efforts if needed. OKR dashboards Implementing digital dashboards where everyone can see and update their OKRs promotes transparency and real-time tracking. Leadership-led OKR setting When leaders actively participate in setting and communicating their OKRs, it sets a tone of commitment and clarity for the entire organization. Interactive OKR workshops Conducting workshops or training sessions helps employees understand the importance of OKRs and how to effectively set and achieve them. Feedback loops Establishing channels for ongoing feedback about OKRs encourages continuous improvement and adaptation. At Digiu Digital Group, OKRs have become more than a strategic tool; they are integral to our communication and organizational culture. By effectively implementing and communicating OKRs, we’ve seen enhanced alignment, increased transparency, and a boost in team morale and productivity.
We share a news item that has been published in Digital Biz where they conducted an interview with our CEO of Digiu Digital about the importance of Customer Experience tools. You can read the full news here! News published in Digital Biz December 2023
Strategies for eCommerce success Gone are the days when Black Friday was exclusive to consumer retail. Thanks to Digital Transformation, a movement driven by tech consultancies like Digiu Digital, the traditional boundaries have been dismantled, allowing B2B businesses to not only participate, but thrive during this period. COVID-19 has further accelerated the shift, propelling B2B companies to embrace e-commerce, including the adoption of significant dates, such as Black Friday. This occasion presents a golden opportunity for B2B companies to showcase innovative strategies, drive growth, and enhance client engagement in the digital commerce landscape. Why Black Friday matters for B2B: Increased visibility: Black Friday buzz is a chance to spotlight your B2B brand. Lead Generation: It’s an opportune time to attract new clients through targeted promotions. Strengthening Customer Relationships: Special deals can reinforce loyalty with existing clients, fostering long-term engagement. Crafting a winning B2B Black Friday campaign: Black Friday marketing can be effective for B2B customers, as they also look forward to special shopping conditions. However, it’s crucial to determine whether it fits with the overall strategy of the B2B company and if the company can afford to give discounts without impacting ROI. Additionally, companies should ensure they have the necessary stock and personnel to handle a higher number of orders and that their e-commerce platforms are ready for increased traffic. Marketing strategies: B2B marketing for Black Friday should utilize multiple channels, including personalized emails tailored to buyers’ purchasing behavior, detailed newsletters about offers, social media posts to generate excitement, and paid advertising campaigns targeting key buyer segments. Black Friday deals in the B2B segment can offer more than just price reductions. They can include extended warranties, additional services, applying deals to specific aspects of their offering, tailoring offers to existing customers to boost average order value, or targeting high-value prospect segments with specialized offers. It’s essential to have a holistic campaign that considers various customer touchpoints and delivers a consistent message across channels. Considering the operational capacity to handle an influx of users is also vital Automating support, ensuring training materials are up-to-date, and having product education in place for any new offerings are key factors Timing and duration of offers Deciding the right timing for launching offers is crucial. Some brands have found success by starting promotions early or extending them beyond the traditional shopping weekend. Last-minute offers or extensions after competitors have ended their sales can create a sense of urgency and attract customers Learning from success: Insights from successful campaigns provide valuable lessons for those seeking to harness the full potential of this dynamic occasion. A thorough review of past Black Friday campaigns can inform future strategies. Questions such as the best time to launch marketing campaigns, which advertising messages worked best, and which products increased customer interest and sales are crucial. Monitoring the competition’s successes and failures can also provide valuable insights. Now, let’s dive into some real-life success stories Adobe Systems Incorporated: Targeted B2B campaigns for their digital tools led to a sharp increase in SME subscriptions. Dell Technologies: Custom Black Friday offers for B2B clients spiked their hardware sales by up to 30%. HubSpot: Discounts on digital marketing tools and informative webinars resulted in a 25% rise in new B2B client subscriptions. Shopify Plus: Enhanced features for B2B clients led to a surge in sales, some reporting up to a 50% increase. Seize the opportunity Black Friday is no longer just a retail phenomenon; it’s a strategic opportunity for B2B businesses. By embracing innovative digital strategies, B2B companies can transform this traditional shopping holiday into a profitable venture. Ready to redefine your commerce strategy? Contact Digiu Digital for personalized insights and guidance. Let us help you unlock the full potential of digital commerce!
Revolutionizing your digital marketing and sales strategy In today’s digital age, customers have grown accustomed to personalized experiences across all touchpoints. From tailored product recommendations to customized email content, personalization has become the cornerstone of successful marketing strategies. If you’re looking to elevate your marketing game and boost customer engagement and conversion rates, personalization is the key. Why Personalization matters Personalization goes beyond addressing your customers by their first names in emails. It’s about understanding their preferences, behaviors, and needs to deliver content and offers that resonate with them. Here’s why you need to embrace the transformative potential of personalization: Enhanced customer engagement: Personalized experiences grab your audience’s attention and keep them engaged. When customers feel like your brand understands them, they’re more likely to interact with your content. Higher conversion rates: When you deliver relevant and timely content, you’re more likely to convert leads into customers. Personalization can significantly impact your bottom line by increasing conversion rates. Improved customer loyalty: When customers receive personalized recommendations and offers, they’re more likely to stick around. Building loyalty through personalization can lead to long-term customer relationships. Data-Driven insights: Personalization relies on data, and as you collect more information about your customers, you gain valuable insights into their preferences and behaviors. This data can inform your future marketing strategies. The role of technology in Personalization Implementing a robust personalization strategy requires the right technology. This is where Emarsys, a leading personalization platform, comes into play. Emarsys offers a comprehensive set of tools to help businesses create meaningful 1:1 connections with their audience. Here are some key features: AI-Powered Personalization: Emarsys empowers marketers with AI-driven predictive segmentation, enabling you to target priority customer segments with highly personalized messages in real-time. Omnichannel journeys at scale: With pre-built tactics and an intuitive user interface, Emarsys makes it easy to orchestrate and trigger 1:1 journeys across all channels, at scale. Measurable impact with Analytics: AI-powered analytics and reporting allow you to measure the revenue impact of your campaigns at the campaign, channel, and audience levels. Why choose Digiu Digital as your Emarsys partner While Emarsys offers a powerful personalization platform, selecting the right partner to implement and leverage its capabilities is equally crucial. At Digiu Digital, we take immense pride in being a trusted SAP partner dedicated to delivering the transformative power of SAP CX solutions, including Emarsys, to elevate your customer engagement strategies. Here’s why Digiu Digital is the best choice: Expertise: Our team of experts has extensive experience in implementing Emarsys and crafting personalized marketing strategies. We understand the nuances of personalization and how to harness the full potential of the Emarsys platform. Customized solutions: We don’t offer one-size-fits-all solutions. Instead, we work closely with you to understand your unique business needs and tailor Emarsys to suit your specific requirements. Results-Driven approach: Our focus is on delivering results. We’ll work with you to set clear goals, measure the impact of personalization efforts, and continuously refine your strategy for optimal outcomes. Seamless integration: Our expertise extends to seamlessly integrating Emarsys with your existing systems and processes, ensuring a smooth and efficient implementation. Get Started with Digiu Digital Today In conclusion, personalization is no longer a nice-to-have but a must-have in today’s competitive landscape. With Emarsys as your personalization platform and Digiu Digital as your trusted partner, you can unlock the full potential of personalized marketing to drive customer engagement, loyalty, and revenue. Ready to take your marketing strategy to the next level? Contact Digiu Digital today to explore how we can help you implement Emarsys and transform your marketing into a personalized powerhouse. Don’t miss out on the opportunity to connect with your audience on a deeper level and achieve remarkable results. ABOUT DIGIU DIGITAL Digitizing customers Over 20 years transforming businesses with intelligence and technology Digiu Digital is a reputable provider of SAP CX solutions, specializing in helping clients streamline their business processes, enhance productivity, and drive profitability. With a team of certified SAP Commerce experts, Digiu Digital offers a range of services, including implementation, support, and upgrades. As a trusted partner, they empower businesses to harness the full potential of SAP CX, ensuring seamless operations and sustainable growth. Learn more
Interview with Emilio Osete, Co-Founder & CEO of Digiu Digital Group Check out this interview with our co-founder, Emilio Osete. Originally published in the April edition of AUSAPE’s Magazine, this interview offers insights into Emilio’s background and the founding of Digiu Digital. Read on to learn more about our history, expertise in SAP solutions, and unique position in the market for digital customer experience solutions. SAP’s biggest challenge in CX is not its solutions but the ‘focus’. The business around the Backoffice with S/4HANA is so big that these areas are often not prioritized. The suite is exceptional. How do you see SAP’s strategy in these areas? SAP’s biggest challenge is not its solutions, but its “focus.” The business around the Backoffice with S/4HANA is so large that these areas are not always prioritized. On the other hand, all manufacturers (not just SAP) have grown in these solutions through acquisitions, creating a very changing discourse. Speaking specifically of the tool, SAP has a differential end-to-end strategy that, if well leveraged and able to coexist with other solutions, has very important competitive advantages. So, do you think SAP is on the right track now? The suite is exceptional. And accepting that SAP in this customer world must learn to coexist with other solutions at times, the potential for brands is enormous. We always tell our clients that they should abstract themselves from the marketing of the manufacturers and look for the best strategies in each case because these tools are designed to create new revenue streams and attract new customers; they are not back-office solutions. A curiosity, why is your motto in English “Digitalization as Simple as Possible”? The concept of “digitalization” or “digital transformation” is on everyone’s lips but is often mixed up. “Digitization” means converting analog to digital, and many companies believe that this makes them “digital.” However, “Digitalization” means moving all our processes to digital models, which changes the structure of our profit and loss account. Digitalization is complex and involves creating channels and tools that mix traditional or offline strategies with digital ones, while simultaneously creating a complete organizational transformation. This is what we call the digital shift, where our revenues become increasingly dependent on digital models and channels.