We share a news that has been published on Alimarket. It highlights our Software to manage health information through an advanced, professional and easy-to-use tool. You can read the full news here! News published in Alimarket December 2023
In this webinar, carried out at the initiative of Digiu Digital in AUSAPE, Emilio Osete – CEO of the Group – presented to the attendees the role of e-commerce in the digital strategy in the healthcare sector, and also explained the steps to launch e-commerce in 1 month and the possible monetization strategies. In short, how to carry out the strategy and implementation, as well as the aspects to consider in each phase of development: how to define priorities for the online channel; product and market development; positioning and differentiation strategies; business model, services and income; organization of internal resources; future growth roadmap; online marketing strategies; organization of channels and tools… Osete also dedicated a few minutes to present Medikus: the health division of the Digiu Group focused on the socio-sanitary ecosystem. In this chapter, Osete briefly explained the success story of Ballesol and the Hospital Information System, which is helping the group of residents to be at the forefront of digitization and patient care and customer service. It was a really interesting webinar that you can listen to here:
Digiu Digital, a technology consultancy company with more than 20 years of experience in digital transformation, digital commerce and customer experience, is investing efforts in the health market, providing digital cloud solutions for healthcare business management, through the company Medikus Health Tech Ecosystem. The solutions offered by Medikus have been helping health companies in their processes for years, what it has done in 2021 is to create a new company and incorporate Medikus Marketplace into its portfolio, an innovative solution that allows purchasing processes to be managed digitally in a cloud environment. Medikus Marketplace is a result of the merger in Spain of the health tech company with Digiu Digital. Bionexo is a pioneer and leader in the Marketplace for the health sector. For over 22 years has been promoting process automation and increasing information visibility and transparency between buyers and suppliers, for faster and smarter decision making, decisively contributing to the professionalization of the sector. With the merger, Digiu started to operate Bionexo’s Marketplace in Spain. The new company, Medikus Health Tech, is a complete ecosystem of digital solutions for healthcare processes. Its provided services include pre-build systems, consultancy and development of new products, which gives Medikus a privileged competitive position to undertake growth in the health market. To manage the operations, Carlos Salazar took over the commanding of the company. In his words, “our vision is to expand the company’s presence in the European and LATAM markets, in addition to developing new innovative and differentiated products”. Carlos is an engineer with specializations in Administration, Project Management and International Business from EUDE – European Business School – and also Financial Markets and Corporate Finance from ISIE – Instituto Superior de Investigación Empresarial. He has over 10 years of experience leading projects in different industries. According to Willy Möller, Partner & Chief Digital Officer, “Carlos’ arrival at the company aims to reinforce the efficiency of our operations and the innovations we need to implement“. “At Digiu, we are committed to provide the most advanced solutions for the health industry and this step is a statement of our commitment”, said Emilio Osete, CEO of Digiu Digital.